Last summer some noise was made of action movies dropping from an R-rating to PG-13, or in some cases from PG-13 down to PG (Fantastic Four: Rise of the Silver). The biggest example was Live Free or Die Hard, which 20th Century Fox decided to rate at PG-13 in hopes of attracting a more teenage friendly crowd. The result was a gross of more than $380 million. Though it’s nearly impossible to say the reason for the higher gross resulted from the rating, it was the most in the franchise. Now word comes that Halcyon Company are targeting a PG-13 rating for next summer’s Terminator 4.
The prior four films have all been R-Rated, and the franchise has raked in a considerable $1 billion at the box office, making it one of the highest-grossing R-Rated franchises of all time.
“The ratings have changed,” said Halcyon co-founder and co-CEO Victor Kubicek, a broker-turned-writer-producer. “The PG-13 has increased in intensity.”
“Our merchandising program will be the largest to date for ‘The Terminator,’ ” said Halcyon co-founder and co-CEO Derek Anderson, ex-owner of ad agency In the Mix, who adds that he had not discussed the possibility of an R-rating with Warners. “We won’t force it. We are carrying on in the tradition of the mythology, with an exciting approach to the action. If we can make a compelling film to reach the widest audience, why wouldn’t we do it?”
Terminator Salvation: The Future Begins hits theaters on May 22, 2009.