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Broadcast TV Ratings for Wednesday, April 23, 2008

NBC drew better than average numbers on Wednesday night, but it wasn’t enough to overcome American Idol, which led Fox to another first place Wednesday night showing.

NBC’s Law & Order returned very strong. The episode, which was the last for actor Jesse L. Martin, was up an impressive 2.14 million/20% among viewers and 23% among adults 18-49 from its last newly aired episode back in March, helping propel NBC to a competitive second place on the evening.

Also worth noting was The CW’s lineup, but for different reasons.  America’s Next Top Model matched its season high of a 2.0 rating among adults 18-49 and drew more than four million viewers for the first time this season (4.23M).

Meanwhile, the season two finale of Pussycat Dolls Present broke the 2 million mark for the first time this season (2.30M). Overall though, the second season of the series was a big disappointment, averaging just 1.70 million viewers and a 0.8/2 rating/share among adults 18-49 over nine episodes.  To put that in perspective, the first season of the show averaged a significantly better 2.96 million viewers and a 1.3/3 rating/share among adults 18-49 over eight episodes.  That’s a drop of 1.26 million/43% among viewers and 38% among adults 18-49 (click here for a season 1-2 ratings chart).

FOX finished in first place for the evening with a 8.9/14 household rating/share, 14.67 million viewers and a 5.5/15 rating/share among adults 18-49.

  • Last Week:
    • 8.7/14 HH rating/share [#1]
    • 14.58M viewers [#1]
    • 5.4/15 A18-49 rating/share [#1]
  • 8:00 & 8:30 p.m.: Til Death (4.0/7 HH rating/share, 6.16M viewers, 2.3/7 A18-49 rating/share) was followed by Back to You (4.5/7 HH rating/share, 7.27M viewers, 2.7/7 A18-49 rating/share).
    • Week-to-week numbers (Til Death):
      • Households – 3.9/7 to 4.0/7
      • Viewers – 5.89M to 6.16M
      • Adults 18-49 – 2.0/6 to 2.3/7
    • Week-to-week numbers (Back to You):
      • Households – 4.5/7 to 4.5/7
      • Viewers – 7.11M to 7.27M
      • Adults 18-49 – 2.5/7 to 2.7/7
  • 9:00 p.m.: American Idol (13.5/21 HH rating/share, 22.62M viewers, 8.4/21 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 13.4/21 to 13.5/21
      • Viewers – 23.34M to 22.62M
      • Adults 18-49 – 8.8/22 to 8.4/21

NBC followed in second place for the evening with a 7.0/11 household rating/share, 10.81 million viewers and a 2.8/7 rating/share among adults 18-49.

  • Last Week:
    • 4.5/7 HH rating/share [#4]
    • 6.75M viewers [#4]
    • 1.9/5 A18-49 rating/share [#4]
  • 8:00 p.m: A two-hour edition of Deal or No Deal (6.4/10 HH rating/share, 9.89M viewers, 2.7/7 A18-49 rating/share).
    • Week-to-week numbers (8:00-9:00):
      • Households – 6.0/10 to 6.4/10
      • Viewers – 9.74M to 9.89M
      • Adults 18-49 – 2.6/8 to 2.7/7
    • Last week’s numbers (Law & Order: Criminal Intent-REPEAT)
      • Households – 3.0/5
      • Viewers – 4.31M
      • Adults 18-49 – 1.4/3
  • 10:00 p.m: Returning from hiatus was Law & Order (8.3/14 HH rating/share, 12.63M viewers, 3.7/10 A18-49 rating/share).
    • Episode-to-episode numbers (March 19):
      • Households – 7.1/12 to 8.3/14
      • Viewers – 10.49M to 12.63M
      • Adults 18-49 – 3.0/8 to 3.7/10

CBS finished in third place for the evening with a 5.2/8 household rating/share, 7.82 million viewers and a 2.2/6 rating/share among adults 18-49.

  • Last Week:
    • 6.9/11 HH rating/share [#2]
    • 10.78M viewers [#2]
    • 3.2/8 A18-49 rating/share [#2]
  • 8:00 p.m.: Big Brother (4.4/7 HH rating/share, 6.70M viewers, 2.3/7 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 4.0/7 to 4.4/7
      • Viewers – 6.09M to 6.70M
      • Adults 18-49 – 2.3/7 to 2.3/7
  • 9:00 p.m.: A repeat of Criminal Minds (6.0/9 HH rating/share, 9.02M viewers, 2.1/5 A18-49 rating/share).
    • Last week’s numbers (Criminal Minds):
      • Households – 8.2/13
      • Viewers – 12.98M
      • Adults 18-49 – 3.5/9
  • 10:00 p.m.: A repeat of CSI: NY (5.2/9 HH rating/share, 7.73M viewers, 2.1/5 A18-49 rating/share).
    • Last week’s numbers (CSI: NY):
      • Households – 8.6/14
      • Viewers – 13.43M
      • Adults 18-49 – 3.9/10

ABC followed in fourth place for the evening with a 3.8/6 household rating/share, 5.51 million viewers and a 2.0/5 rating/share among adults 18-49.

  • Last Week:
    • 6.3/10 HH rating/share [#3]
    • 9.17M viewers [#3]
    • 2.4/6 A18-49 rating/share [#3]
  • 8:00 p.m.: Wife Swap (4.0/7 HH rating/share, 5.89M viewers, 2.2/7 A18-49 rating/share).
    • Episode-to-episode numbers (April 2):
      • Households – 3.8/6 to 4.0/7
      • Viewers – 5.69M to 5.89M
      • Adults 18-49 – 2.1/6 to 2.2/7
    • Last week’s numbers (Democratic Presidential Debate – 8:00-10:00):
      • Households – 7.1/11
      • Viewers – 10.69M
      • Adults 18-49 – 2.7/7
  • 9:00 p.m.: Supernanny (3.7/6 HH rating/share, 5.42M viewers, 2.2/5 A18-49 rating/share).
    • Episode-to-episode numbers (April 9):
      • Households – 4.0/6 to 3.7/6
      • Viewers – 5.77M to 5.42M
      • Adults 18-49 – 2.2/5 to 2.2/5
  • 10:00 p.m.: Men In Trees (3.8/6 HH rating/share, 5.21M viewers, 1.5/4 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 4.1/7 to 3.8/6
      • Viewers – 5.70M to 5.21M
      • Adults 18-49 – 1.5/4 to 1.5/4

The CW finished in fifth place for the evening with a 2.2/4 household rating/share, 3.26 million viewers and a 1.6/4 rating/share among adults 18-49.

  • Last Week:
    • 1.9/3 HH rating/share [#5]
    • 2.78M viewers [#5]
    • 1.4/4 A18-49 rating/share [#5]
  • 8:00 p.m.: America’s Next Top Model (2.8/5 HH rating/share, 4.23M viewers, 2.0/6 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 2.6/4 to 2.8/5
      • Viewers – 3.85M to 4.23M
      • Adults 18-49 – 1.9/6 to 2.0/6
  • 9:00 p.m.: The season two finale of The Pussycat Dolls Present: Girlicious (1.6/2 HH rating/share, 2.30M viewers, 1.2/3 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 1.3/2 to 1.6/2
      • Viewers – 1.85M to 2.30M
      • Adults 18-49 – 0.9/2 to 1.2/3
    • Season one vs. season two average comparison (February 18 to April 23–10 episodes vs. March 6, 2007 to April 24, 2007–9 episodes):
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “American Idol” will be reported in next weeks report for Wednesday, April 30, 2008.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PIFeedback and Zap2It.
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