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Broadcast TV Ratings for Sunday, April 13, 2008

ABC’s Desperate Housewives returned as the night’s most watched episode, but the series declined by a disappointing 3.78 million/19% among viewers and 22% among adults 18-49, hitting a series low in the process among the key A18-49 demo.

Viewerwise though, the show is still at around the same range as it was last season.  Despite low retention numbers from its lead-in (57% among viewers and 51% among A18-49)  Eli Stone took advantage of its stronger lead-in en route to an increase of 3.31 million/56% among viewers and 61% among A18-49 from its last newly aired episode.  The season one finale, which could turn out to be the show’s series finale, airs this coming Thursday, April 17th.

With the addition of the final segment of The Masters, CBS got solid numbers from its lineup, adding up to a first place finish among households.  The network finished in second place among A18-49 and was just 20,000 viewers shy from first place ABC among viewers (10.46M vs. 10.44M).

CBS finished in first place for the evening with a 6.9/11 household rating/share, but was second among both viewers (10.44 million) and adults 18-49 (2.7/7 rating/share).

  • Last Week
    • 5.6/9 HH Rating/Share [#1]
    • 8.81M Viewers [#1]
    • 2.1/6 A18-49 Rating [#1]
  • Because The Masters bled into primetime, the following numbers, for CBS only, are based on the final national numbers.
  • 7:00 p.m.: The 2008 Masters Gulf Tournament (8.6/18 HH rating/share, 13.15M viewers, 3.5/13 A18-49 rating/share).
  • 7:42 p.m.: 60 Minutes (8.1/13 HH rating/share, 12.17M viewers, 2.4/7 A18-49 rating/share).
    • Week-to-week numbers (7:00):
      • Households – 6.5/12 to 8.1/13
      • Viewers – 9.92M to 12.17M
      • Adults 18-49 – 1.4/4 to 2.4/7
  • 8:43 p.m.: Big Brother (5.3/8 HH rating/share, 8.25M viewers, 2.8/7 A18-49 rating/share).
    • Week-to-week numbers (8:00):
      • Households – 3.9/6 to 5.3/8
      • Viewers – 6.32M to 8.25M
      • Adults 18-49 – 2.2/6 to 2.8/7
  • 9:42 p.m.: Cold Case (6.2/10 HH rating/share, 9.43M viewers, 2.5/6 A18-49 rating/share).
    • Week-to-week numbers (9:00):
      • Households – 7.3/11 to 6.2/10
      • Viewers – 11.93M to 9.43M
      • Adults 18-49 – 2.8/7 to 2.5/6
  • 10:43 p.m.: A repeat of the Showtime series Dexter (4.3/8 HH rating/share, 6.39M viewers, 1.9/6 A18-49 rating/share).
    • Week-to-week numbers (10:00):
      • Households – 4.6/8 to 4.3/8
      • Viewers – 7.03M to 6.39M
      • Adults 18-49 – 2.1/5 to 1.9/6

ABC followed in second place for the evening with a 6.5/11 household rating/share, but was a stronger first among viewers (10.46 million) and adults 18-49 (3.5/9 rating/share).

  • Last Week:
    • 5.4/9 HH Rating/Share [#2]
    • 8.73M Viewers [#2]
    • 2.9/8 A18-49 Rating [#1]
  • 7:00 p.m.: America’s Funniest Home Videos (4.3/8 HH rating/share, 7.53M viewers, 2.2/8 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 4.4/8 to 4.3/8
      • Viewers – 7.70M to 7.53M
      • Adults 18-49 – 2.1/7 to 2.2/8
  • 8:00 p.m.: Oprah’s Big Give (5.6/9 HH rating/share, 8.88M viewers, 2.9/9 A18-49 rating/share).
    • Week-to-week numbers (9:00):
      • Households – 5.9/9 to 5.6/9
      • Viewers – 9.42M to 8.88M
      • Adults 18-49 – 3.2/8 to 2.9/9
  • 9:00 p.m.: Desperate Housewives (10.1/15 HH rating/share, 16.00M viewers, 5.7/15 A18-49 rating/share).
    • Episode-to-episode numbers (January 6):
      • Households – 12.0/18 to 10.1/15
      • Viewers – 19.78M to 16.00M
      • Adults 18-49 – 7.3/16 to 5.7/15
  • 10:00 p.m.: Eli Stone (6.1/10 HH rating/share, 9.19M viewers, 2.9/10 A18-49 rating/share).
    • Episode-to-episode numbers (April 10):
      • Households – 4.0/7 to 6.1/10
      • Viewers – 5.88M to 9.19M
      • Adults 18-49 – 1.8/5 to 2.9/10
    • Last week’s numbers (Here Come The Newlyweds):
      • Households – 4.9/8
      • Viewers – 7.66M
      • Adults 18-49 – 3.2/8

NBC finished in third place for the evening with a 3.6/6 household rating/share and 5.25 million viewers, but was fourth among adults 18-49 with a 1.3/3 rating/share.

  • Last Week:
    • 3.6/6 HH Rating/Share [#3]
    • 5.41M Viewers [#3]
    • 1.5/4 A18-49 Rating [#3]
  • 7:00 p.m: Dateline (4.2/7 HH rating/share, 6.13M viewers, 1.3/7 A18-49 rating/share).
    • Week-to-week numbers:
      • Households -3.4/6 to 4.2/7
      • Viewers – 4.89M to 6.13M
      • Adults 18-49 – 1.4/5 to 1.3/7
  • 8:00 p.m.: A repeat of the USA Network series Monk (3.5/6 HH rating/share, 5.19M viewers, 1.1/6 A18-49 rating/share).
    • Week-to-week numbers (NBC premiere):
      • Households – 3.7/6 to 3.5/6
      • Viewers – 5.74M to 5.19M
      • Adults 18-49 – 1.5/4 to 1.1/6
  • 9:00 p.m.: A repeat of the USA Network series Psych (2.9/4 HH rating/share, 4.23M viewers, 1.2/4 A18-49 rating/share).
    • Week-to-week numbers (NBC premiere):
      • Households – 2.7/4 to 2.9/4
      • Viewers – 3.98M to 4.23M
      • Adults 18-49 – 1.3/3 to 1.2/4
  • 10:00 p.m.: And that was followed by a repeat of Law & Order: Special Victims Unit (3.8/6 HH rating/share, 5.46M viewers, 1.5/6 A18-49 rating/share).

FOX followed in fourth place for the evening with a 2.9/5 household rating/share and 5.07 million viewers, but managed a third place finish among adults 18-49 with a 2.4/6 rating/share.

  • Last Week:
    • 3.1/5 HH Rating/Share [#4]
    • 4.84M Viewers [#4]
    • 2.3/6 A18-49 Rating [#2]
  • 7:00 & 7:30 p.m.: A repeat of King of the Hill (1.6/3 HH rating/share, 2.43M viewers, 1.1/3 A18-49 rating/share) was followed by a repeat of American Dad (2.0/3 HH rating/share, 3.13M viewers, 1.5/4 A18-49 rating/share).
  • 8:00 & 8:30 p.m.: The Simpsons (3.8/6 HH rating/share, 6.90M viewers, 3.3/9 A18-49 rating/share) was followed by King of the Hill (3.4/5 HH rating/share, 6.01M viewers, 2.8/7 A18-49 rating/share).
    • Episode-to-episode numbers (The Simpsons – March 30):
      • Households – 4.1/7 to 3.8/6
      • Viewers – 7.14M to 6.90M
      • Adults 18-49 – 3.5/9 to 3.3/9
    • Week-to-week numbers (King of the Hill):
      • Households – 3.3/5 to 3.4/5
      • Viewers – 5.28M to 6.01M
      • Adults 18-49 – 2.6/7 to 2.8/7
  • 9:00 & 9:30 p.m.: And closing out the evening for Fox were repeats of Family Guy (3.8/6 HH rating/share, 6.54M viewers, 2.5/6 A18-49 rating/share) and American Dad (3.3/5 HH rating/share, 5.43M viewers, 2.5/6 A18-49 rating/share).

The CW was left in fifth place with a 0.9/1 household rating/share, 1.18 million viewers and a 0.5/1 rating/share among adults 18-49.

  • Last Week:
    • 0.7/1 HH Rating/Share [#5]
    • 1.01M Viewers [#5]
    • 0.4/1 A18-49 Rating [#5]
  • 7:00 p.m.: A repeat of America’s Next Top Model (0.8/1 HH rating/share, 1.00M viewers, 0.4/1 A18-49 rating/share).
  • 8:00 & 8:30 p.m.: Everybody Hates Chris (0.9/2 HH rating/share, 1.28M viewers, 0.5/1 A18-49 rating/share) and was followed by a repeat of Aliens in America (0.8/1 HH rating/share, 1.14M viewers, 0.4/1 A18-49 rating/share).
    • Week-to-week numbers (Everybody Hates Chris):
      • Households – 0.7/1 to 0.9/2
      • Viewers – 0.96M to 1.14M
      • Adults 18-49 – 0.4/1 to 0.4/1
  • 9:00 & 9:30 p.m.: The Game (1.0/2 HH rating/share, 1.50M viewers, 0.6/1 A18-49 rating/share) was followed by a repeat of Girlfriends (0.8/1 HH rating/share, 1.14M viewers, 0.4/1 A18-49 rating/share).
    • Week-to-week numbers (The Game):
      • Households – 0.9/1 to 1.0/2
      • Viewers -1.26M to 1.50M
      • Adults 18-49 – 0.6/1 to 0.6/1
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “Desperate Housewives” will be reported in next weeks report for Sunday, April 20, 2008.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PIFeedback and Zap2It.