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Broadcast TV Ratings for Wednesday, April 9, 2008

Year two the American Idol special Idol Gives Back, which ran from 7:30-10:00, gave Fox an easy victory, but the program was off by more than 30% among both viewers and adults 18-49 from how the program rated last year.  Most of that loss of viewership can probably be attributed to there being no competition/elimination round, which was the case last year.

Elsewhere on the evening, CBS was a competitive second place headlined by solid outings from Criminal Minds and CSI: NY, despite the latter dropping by 14% in the demo, while ABC and NBC battled over third place (ABC third among viewers, NBC third among adults 18-49).

The CW’s Pussycat Dolls Present: Girlicious received a slight bounce from an America’s Next Top Model clip show, but it still failed to hit 2 million viewers.

FOX finished in first place for the evening with a 10.3/16 household rating/share, 17.60 million viewers and a 6.6/18 rating/share among adults 18-49.

  • Last Week:
    • 10.5/17 HH rating/share [#1]
    • 17.15M viewers [#1]
    • 6.6/18 A18-49 rating/share [#1]
  • 7:30 p.m.: The second year edition of the American Idol special “Idol Gives Back” (10.3/16 HH rating/share, 17.60M viewers, 6.6/18 A18-49 rating/share).
    • Year-to-year numbers (Wednesday, April 25, 2007 – Idol Gives Back, Part 2):
      • Households – 15.6/25 to 10.3/16
      • Viewers – 26.93M to 17.60M
      • Adults 18-49 – 10.2/27 to 6.6/18
    • Year-to-year numbers (Wednesday, April 24, 2007 – Idol Gives Back, Part 1):
      • Households – 15.7/25 to 10.3/16
      • Viewers – 26.55M to 17.60M
      • Adults 18-49 – 10.0/28 to 6.6/18
    • Last week’s numbers (The Moment of Truth):
      • Households – 6.4/11
      • Viewers – 10.16M
      • Adults 18-49 – 4.1/12
    • Last week’s numbers (American Idol):
      • Households – 14.8/22
      • Viewers – 24.84M
      • Adults 18-49 – 9.4/23

CBS followed in second place for the evening with a 6.8/11 household rating/share, 10.47 million viewers and 2.8/7 rating/share among adults 18-49.

  • Last Week:
    • 6.8/11 HH rating/share [#2]
    • 10.56M viewers [#2]
    • 3.1/8 A18-49 rating/share [#2]
  • 8:00 p.m.: Big Brother (4.0/7 HH rating/share, 6.05M viewers, 2.1/6 A18-49 rating/share).
    • Week-to-week numbers
      • Households – 3.9/6 to 4.0/7
      • Viewers – 5.94M to 6.05M
      • Adults 18-49 – 2.3/7 to 2.1/6
  • 9:00 p.m.: Criminal Minds (8.3/13 HH rating/share, 13.14M viewers, 3.3/8 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 8.2/12 to 8.3/13
      • Viewers – 12.81M to 13.14M
      • Adults 18-49 – 3.4/8 to 3.3/8
  • 10:00 p.m.: CSI: NY (7.9/13 HH rating/share, 12.24M viewers, 3.1/8 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 8.2/14 to 7.9/13
      • Viewers – 12.85M to 12.24M
      • Adults 18-49 – 3.6/10 to 3.1/8

NBC finished in third place for the evening with a 4.7/8 household rating/share and 6.99 million viewers, but was fourth among adults 18-49 with a 1.9/5 rating/share.

  • Last Week:
    • 4.8/8 HH rating/share [#3]
    • 7.05M viewers [#3]
    • 1.8/5 A18-49 rating/share [#4]
  • 8:00 p.m: Deal or No Deal (6.1/10 HH rating/share, 9.61M viewers, 2.4/7 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 6.1/10 to 6.1/10
      • Viewers – 9.53M to 9.61M
      • Adults 18-49 – 2.0/6 to 2.4/7
  • 9:00 p.m: A repeat (remember, the season originally aired on USA Network) of Law & Order: Criminal Intent (3.6/6 HH rating/share, 5.16M viewers, 1.5/4 A18-49 rating/share).
    • Week-to-week numbers (Law & Order: Criminal Intent-REPEAT):
      • Households – 3.5/5 to 3.6/6
      • Viewers – 5.12M to 5.16M
      • Adults 18-49 – 1.3/3 to 1.5/4
  • 10:00 p.m: A repeat of Law & Order (4.3/7 HH rating/share, 6.19M viewers, 1.8/5 A18-49 rating/share).

ABC followed in fourth place for the evening with a 4.3/7 household rating/share and 6.18 million viewers, but managed a third place finish among adults 18-49 with a 2.2/6 rating/share.

  • Last Week:
    • 4.1/7 HH rating/share [#4]
    • 5.91M viewers [#4]
    • 2.0/5 A18-49 rating/share [#3]
  • 8:00 p.m.: A repeat of Wife Swap (3.2/6 HH rating/share, 4.55M viewers, 1.6/5 A18-49 rating/share).
    • Last week’s numbers:
      • Households – 3.8/6
      • Viewers – 5.69M
      • Adults 18-49 – 2.1/6
  • 9:00 p.m.: Supernanny (4.0/6 HH rating/share, 5.77M viewers, 2.2/5 A18-49 rating/share).
    • Episode-to-episode numbers (March 19):
      • Households – 3.8/6 to 4.0/6
      • Viewers – 5.89M to 5.77M
      • Adults 18-49 – 2.3/6 to 2.2/5
  • 10:00 p.m.: The special Primetime: The Last Lecture – A Love Story For Your Life (5.7/9 HH rating/share, 8.21M viewers, 2.7/7 A18-49 rating/share).
    • Last week’s numbers (Men In Trees):
      • Households – 3.7/6
      • Viewers – 5.46M
      • Adults 18-49 – 1.5/4

The CW finished in fifth place for the evening with a 1.5/3 household rating/share, 2.15 million viewers and a 1.0/3 rating/share among adults 18-49.

  • Last Week:
    • 2.0/3 HH rating/share [#5]
    • 2.85M viewers [#5]
    • 1.1/3 A18-49 rating/share [#5]
  • 8:00 p.m.: A clip show of America’s Next Top Model (1.7/3 HH rating/share, 2.41M viewers, 1.1/3 A18-49 rating/share).
    • Last week’s numbers (America’s Next Top Model):
      • Households – 2.7/4
      • Viewers – 3.87M
      • Adults 18-49 – 1.9/6
  • 9:00 p.m.: The Pussycat Dolls Present: Girlicious (1.3/2 HH rating/share, 1.88M viewers, 0.9/2 A18-49 rating/share).
    • Episode-to-episode numbers (Monday, March 31):
      • Households – 0.9/1 to 1.3/2
      • Viewers – 1.29M to 1.88M
      • Adults 18-49 – 0.6/1 to 0.9/2
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “American Idol” will be reported in next weeks report for Wednesday, April 16, 2008.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PIFeedback and Zap2It.
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