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Broadcast TV Ratings for Friday, April 4, 2008

The Price Is Right Million Dollar Spectacular and CBS’s returning dramas Ghost Whisperer and Numb3rs helped push the network to first place last night, with minimal loss among viewership from their last newly aired episodes.  However, the story among adults 18-49 was a bit different.  Both shows posted soft numbers in the key demo, with Ghost Whisperer off by 15% and Numb3rs by 12%.

Elsewhere on the evening, NBC and continues to get poor numbers from its fading gameshow Amne$ia, while Fox finally got some good news out of new drama Canterbury’s Law.  The series improved by a much needed 1.33 million/28% among viewers and 27% among adults 18-49 as it climbed over the 6 million mark.  There’s still cause for concern among adults 18-49 (it posted a low 1.4 rating), but the bump in viewership is certainly good news.

Over on ABC, the network tried to give returning gameshow Duel a boost by positioning a repeat of America’s Funniest Home Videos in front of it, but the move failed.  The gameshow failed to hit 4 million viewers and was off by a devastatingly fatal 2.79 million/42% among viewers and 43% among adults 18-49.

The poor performances by ABC (and FOX among adults 18-49) allowed The CW’s Smackdown to post some of its better numbers in a while (over 4.5 million viewers) as the network was able to tie for fourth place on the evening among adults 18-49.

The full breakdown of last night’s ratings follows after the jump.

CBS finished in first place for the evening with a 5.9/10 household rating/share, 9.26 million viewers and a 2.3/7 rating/share among adults 18-49.

  • Last Week:
    • 5.7/10 HH rating [#2]
    • 8.84M viewers [#1]
    • 3.1/10 A18-49 [#1]
  • 8:00 p.m.: The return of Ghost Whisperer (6.0/10 HH rating/share, 9.33M viewers, 2.3/8 A18-49 rating/share).
    • Episode-to-episode numbers (January 18):
      • Households – 6.2/11 to 6.0/10
      • Viewers – 9.91M to 9.33M
      • Adults 18-49 – 2.7/8 to 2.3/8
    • Last week’s numbers (NCAA Basketball Tournament – 7:00):
      • Households – 5.5/11
      • Viewers – 8.33M
      • Adults 18-49 – 2.7/10
  • 9:00 p.m.: The Price is Right Million Dollar Spectacular (5.4/9 HH rating/share, 8.55M viewers, 2.2/7 A18-49 rating/share).
    • Last week’s numbers (NCAA Basketball Tournament – 9:45):
      • Households – 5.0/9
      • Viewers – 7.75M
      • Adults 18-49 – 2.9/9
  • 10:00 p.m.: The return of Numb3rs (6.2/11 HH rating/share, 9.91M viewers, 2.3/7 A18-49 rating/share).
    • Episode-to-episode numbers (January 18):
      • Households – 6.4/11 to 6.2/11
      • Viewers – 10.08M to 9.91M
      • Adults 18-49 – 2.6/8 to 2.3/7

NBC followed in second place for the evening with a 4.1/7 household rating/share, 6.03 million viewers and a 1.6/5 rating/share among adults 18-49.

  • Last Week:
    • 5.8/10 HH rating [#1]
    • 8.71M viewers [#2]
    • 2.6/8 A18-49 rating [#2]
  • 8:00 p.m.: Amne$ia (3.0/5 HH rating/share, 4.51M viewers, 1.3/4 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 3.4/6 to 3.0/5
      • Viewers – 4.87M to 4.51M
      • Adults 18-49 – 1.3/5 to 1.3/4
  • 9:00 p.m.: A two-hour edition of Dateline (4.6/8 HH rating/share, 6.78M viewers, 1.8/6 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 7.1/12 to 4.6/8
      • Viewers – 10.63M to 6.78M
      • Adults 18-49 – 3.2/10 to 1.8/6

FOX finished in third place for the evening with a 3.5/6 household rating/share and 5.30 million viewers, but fell to a last place fifth among adults 18-49 with a 1.3/4 rating/share.

  • Last Week:
    • 3.3/6 HH rating [#4]
    • 5.03M viewers [#4]
    • 1.3/4 A18-49 rating [#4]
  • 8:00 p.m.: A repeat of Bones (3.1/6 HH rating/share, 4.54M viewers, 1.2/4 A18-49 rating/share).
  • 9:00 p.m.: Canterbury’s Law (3.9/7 HH rating/share, 6.07M viewers, 1.4/4 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 3.2/5 to 3.9/7
      • Viewers – 4.74M to 6.07M
      • Adults 18-49 – 1.1/3 to 1.4/4

ABC followed in fourth place for the evening with a 3.2/5 household rating/share and 4.92 million viewers and was tied for fourth among adults 18-49 with a 1.4/4 rating/share.

  • Last Week:
    • 3.7/7 HH rating [#3]
    • 5.37M viewers [#3]
    • 1.7/5 A18-49 rating [#3]
  • 8:00 p.m: A repeat of America’s Funniest Home Videos (3.7/7 HH rating/share, 6.02M viewers, 1.5/5 A18-49 rating/share).
  • 9:00 p.m: Led into the season two premiere of Duel (2.5/3 HH rating/share, 3.93M viewers, 1.2/4 A18-49 rating/share).
    • Season one average (six episodes total from 12/17 through 12/23-2007) vs. season two premiere:
      • Households – 4.3/7 to 2.5/3
      • Viewers – 6.78M to 3.93M
      • Adults 18-49 – 2.0/6 to 1.2/4
    • Season premiere comparison (Monday, December 17, 2007):
      • Households – 4.3/7 to 2.5/3
      • Viewers – 6.72M to 3.93M
      • Adults 18-49 – 2.1/6 to 1.2/4
    • Episode-to-episode numbers (season one finale – Sunday, December 23, 2007)
      • Households – 3.8/7 to 2.5/3
      • Viewers – 6.16M to 3.93M
      • Adults 18-49 – 1.6/5 to 1.2/4
  • 10:00 p.m.: 20/20 (3.4/6 HH rating/share, 4.82M viewers, 1.5/5 A18-49 rating/share).
    • Week-to-week numbers (20/20 – 10:00):
      • Households – 4.2/7 to 3.4/6
      • Viewers – 6.07M to 4.82M
      • Adults 18-49 – 2.1/6 to 1.5/5
    • Last week’s numbers (20/20 – 9:00):
      • Households – 4.1/7
      • Viewers – 5.93M
      • Adults 18-49 – 1.8/6

The CW finished in fifth place for the evening with a 2.6/5 household rating/share and 4.56 million viewers, but managed a tie for fourth place among adults 18-49 with a 1.4/5 rating/share.

  • Last Week:
    • 2.4/4 HH rating [#5]
    • 4.05M viewers [#5]
    • 1.2/4 A18-49 rating [#t3]
  • 8:00 p.m.: Friday Night Smackdown! (2.6/5 HH rating, 4.56M viewers, 1.4/5 A18-49 rating).
    • Week-to-week numbers:
      • Households – 2.3/4 to 2.6/5
      • Viewers – 3.98M to 4.56M
      • Adults 18-49 – 1.2/4 to 1.4/5

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “Numb3rs” will be reported in next weeks report for Friday, April 11, 2008.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PIFeedback and Zap2It.

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