Tips?

Got any tips? Send them here

Get in Touch

Comments/Suggestions?

Have a question or comment you'd like to send my way?

Send your e-mail here

I'll do my best to read and respond to your e-mails.

Broadcast TV Ratings for Sunday, March 30, 2008

Helped by its continuing coverage of the NCAA Basketball Tournament, CBS’s original lineup of programming led the network to a comfortable first place finish among both households and viewers.

ABC, however, managed to snag a first place finish among the key adults 18-49 demographic, as the network saw Oprah’s Big Give rebound nicely from last week’s below-average numbers, improving by 1.54 million/16% among viewers and 15% among A18-49.

It was business as usual for the other networks, with NBC following in third, Fox in fourth (but third among A18-49) and The CW a very, very distant last place.

CBS finished in first place for the evening with a 6.7/11 household rating/share and 10.41 million viewers, but was second among among adults 18-49 with a 3.0/8 rating/share.

  • Last Week
    • 5.5/10 HH Rating/Share [#1]
    • 8.68M Viewers [#2]
    • 2.5/7 A18-49 Rating [#2]
  • Because “NCAA Basketball” bled into the primetime hour, the following ratings, for CBS only, are based on the final national numbers.
  • 5:00 p.m.: NCAA Basketball Tournament (8.7/17 HH rating/share, 13.61M viewers, 4.9/17 A18-49 rating/share).
    • Last week’s numbers (NCAA Basketball Tournament – 5:12):
      • Households – 6.5/15
      • Viewers – 11.10M
      • Adults 18-49 – 3.9/15
    • Last week’s numbers (NCAA Basketball Tournament: Postgame – 7:41):
      • Households – 6.1/12
      • Viewers – 10.03M
      • Adults 18-49 – 3.2/11
  • 7:23 p.m.: 60 Minutes (8.7/14 HH rating/share, 13.36M viewers, 3.2/9 A18-49 rating/share).
    • Week-to-week numbers (7:53):
      • Households – 7.3/13 to 8.7/14
      • Viewers – 11.54M to 13.36M
      • Adults 18-49 – 2.7/8 to 3.2/9
  • 8:25 p.m.: Big Brother (4.8/7 HH rating/share, 7.47M viewers, 2.6/6 A18-49 rating/share).
    • Week-to-week numbers (8:54):
      • Households – 4.1/7 to 4.8/7
      • Viewers – 6.46M to 7.47M
      • Adults 18-49 – 2.2/6 to 2.6/6
  • 9:24 p.m.: Cold Case (6.3/10 HH rating/share, 9.80M viewers, 2.7/6 A18-49 rating/share).
    • Episode-to-episode numbers (Cold Case – date):
      • Households – to 6.3/10
      • Viewers – M to 9.80M
      • Adults 18-49 – to 2.7/6
  • 10:25 p.m.: CBS’s edited broadcast of the Showtime series Dexter (4.7/8 HH rating/share, 7.13M viewers, 2.0/5 A18-49 rating/share).
    • Week-to-week numbers (10:53):
      • Households – 3.6/7 to 4.7/8
      • Viewers – 5.27M to 7.13M
      • Adults 18-49 – 1.5/5 to 2.0/5

ABC followed in second place for the evening with a 6.0/10 household rating/share and 10.01 million viewers, but managed a first place finish among adults 18-49 with a 3.5/9 rating/share.

  • Last Week:
    • 5.4/9 HH Rating/Share [#2]
    • 9.03M Viewers [#1]
    • 3.1/9 A18-49 Rating [#1]
  • 7:00 p.m.: A repeat of America’s Funniest Home Videos (4.7/9 HH rating/share, 8.27M viewers, 2.4/8 A18-49 rating/share).
  • 8:00 p.m.: Extreme Makeover: Home Edition (7.5/12 HH rating/share, 12.81M viewers, 4.5/11 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 6.4/11 to 7.5/12
      • Viewers – 11.36M to 12.81M
      • Adults 18-49 – 4.0/11 to 4.5/11
  • 9:00 p.m.: Oprah’s Big Give (7.1/11 HH rating/share, 11.35M viewers, 3.9/9 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 6.1/10 to 7.1/11
      • Viewers – 9.81M to 11.35M
      • Adults 18-49 – 3.4/9 to 3.9/9
  • 10:00 p.m.: Here Come The Newlyweds (4.9/8 HH rating/share, 7.60M viewers, 3.1/8 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 4.3/7 to 4.9/8
      • Viewers – 6.73M to 7.60M
      • Adults 18-49 – 2.8/8 to 3.1/8

NBC finished in third place for the evening with a 3.9/6 household rating/share and 5.81 million viewers, but fell to fourth among adults 18-49 with a 1.4/4 rating/share.

  • Last Week:
    • 4.6/8 HH Rating/Share [#3]
    • 6.97M Viewers [#3]
    • 1.7/5 A18-49 Rating [#3]
  • 7:00 p.m: Countdown with Keith Olbermann (2.4/4 HH rating/share, 3.37M viewers, 0.5/2 A18-49 rating/share).
  • 8:00 p.m.: Dateline (4.3/7 HH rating/share, 6.71M viewers, 1.7/5 A18-49 rating/share).
    • Week-to-week numbers (7:25-9:00):
      • Households – 4.1/7 to 4.3/7
      • Viewers – 6.08M to M
      • Adults 18-49 – 1.3/4 to
  • 9:00 p.m.: A repeat of Law & Order (4.2/6 HH rating/share, 6.23M viewers, 1.5/4 A18-49 rating/share).
  • 10:00 p.m.: And that was followed by a repeat of Law & Order: Special Victims Unit (4.8/8 HH rating/share, 6.94M viewers, 2.0/6 A18-49 rating/share).

FOX followed in fourth place for the evening with a 3.2/5 household rating/share and 5.31 million viewers, while managing a third place finish among adults 18-49 with a 2.5/7 rating/share.

  • Last Week:
    • 2.2/4 HH Rating/Share [#4]
    • 3.42M Viewers [#4]
    • 1.6/5 A18-49 Rating [#4]
  • 7:00 & 7:30 p.m.: A repeat of King of the Hill (2.0/4 HH rating/share, 3.29M viewers, 1.5/4 A18-49 rating/share) was followed by a repeat of American Dad (2.5/4 HH rating/share, 3.96M viewers, 1.9/5 A18-49 rating/share).
  • 8:00 & 8:30 p.m.: An original episode of The Simpsons (4.1/7 HH rating/share, 7.10M viewers, 3.4/9 A18-49 rating/share) was followed by an original King of the Hill (3.5/5 HH rating/share, 5.98M viewers, 2.7/7 A18-49 rating/share).
    • Episode-to-episode numbers (The Simpsons – March 9):
      • Households – 4.4/7 to 4.1/7
      • Viewers – 7.31M to 7.10M
      • Adults 18-49 – 3.5/10 to 3.4/9
    • Episode-to-episode numbers (King of the Hill – March 16):
      • Households – 4.4/7 to 3.5/5
      • Viewers – 7.31M to 5.98M
      • Adults 18-49 – 3.5/10 to 2.7/7
    • Last week’s numbers (Unhitched – 8:30):
      • Households – 2.1/4
      • Viewers – 3.21M
      • Adults 18-49 – 1.5/4
  • 9:00 & 9:30 p.m.: And closing out the evening for Fox was a repeat of Family Guy (4.4/7 HH rating/share, 7.33M viewers, 3.6/8 A18-49 rating/share) and then the season, or perhaps series, finale of Unhitched (2.6/4 HH rating/share, 4.19M viewers, 2.1/5 A18-49 rating/share).
    • Week-to-week numbers (Unhitched):
      • Households – 2.0/3 to 2.6/4
      • Viewers – 3.11M to 4.19M
      • Adults 18-49 – 1.5/4 to 2.1/5

The CW was left in fifth place with a 1.0/2 household rating/share, 1.43 million viewers and a 0.6/2 rating/share among adults 18-49.

  • Last Week:
    • 0.8/1 HH Rating/Share [#5]
    • 1.13M Viewers [#5]
    • 0.8/1 A18-49 Rating [#5]
  • 7:00 p.m.: A repeat of America’s Next Top Model (1.1/2 HH rating/share, 1.57M viewers, 0.6/2 A18-49 rating/share).
  • 8:00 & 8:30 p.m.: Everybody Hates Chris (0.9/1 HH rating/share, 1.33M viewers, 0.5/1 A18-49 rating/share) and was followed by a repeat of Aliens in America (0.7/1 HH rating/share, 988,000 viewers, 0.3/1 A18-49 rating/share).
    • Week-to-week numbers (Everybody Hates Chris):
      • Households – 0.7/1 to 0.9/1
      • Viewers – 0.99M to 1.33M
      • Adults 18-49 – 0.5/1 to 0.5/1
    • Last week’s numbers (Aliens in America):
      • Households – 0.6/1
      • Viewers – 0.91M
      • Adults 18-49 – 0.4/1
  • 9:00 & 9:30 p.m.: The Game (1.1/2 HH rating/share, 1.52M viewers, 0.7/2 A18-49 rating/share) was followed by a repeat of Girlfriends (1.1/2 HH rating/share, 1.58M viewers, 0.7/1 A18-49 rating/share).
    • Week-to-week numbers (The Game):
      • Households – 0.9/1 to 1.1/2
      • Viewers -1.26M to 1.52M
      • Adults 18-49 – 0.6/1 to 0.7/2
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “Extreme Makeover: Home Edition” will be reported in next weeks report for Sunday, April 6, 2008.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PIFeedback and Zap2It.