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Broadcast TV Ratings for Saturday, March 29, 2008

CBS was again above the competition on Saturday night thanks to the networks coverage of the NCAA Basketball Tournament.

CBS finished in first place for the evening with a 5.9/11 household rating/share, 9.22 million viewers and a 3.5/11 rating/share among adults 18-49.

  • Last Week:
    • 5.4/10 HH rating [#1]
    • 8.99M viewers [#1]
    • 3.3/11 A18-49 [#1]
  • 8:00 p.m.: NCAA Basketball Tournament: Regional Finals (5.9/11 HH rating/share, 9.22M viewers, 3.5/11 A18-49 rating/share).
    • Last week’s numbers (NCAA Basketball Tournament: Kansas State vs. Wisconsin/Purdue vs. Xavier – 5:00):
      • Households – 6.0/14
      • Viewers – 9.64M
      • Adults 18-49 – 3.4/11
    • Last week’s numbers (NCAA Basketball Tournament: Various Teams – 7:33):
      • Households – 6.0/12
      • Viewers – 10.03M
      • Adults 18-49 – 3.8/14
    • Last week’s numbers (NCAA Basketball Tournament: Michigan State vs. Pittsburgh/Texas A&M vs. UCLA – 9:27):
      • Households – 5.5/10
      • Viewers – 9.20M
      • Adults 18-49 – 3.5/11

FOX followed in second place for the evening with a 3.9/7 household rating/share, 6.07 million viewers and a 2.1/7 rating/share among adults 18-49.

  • Last Week:
    • 3.5/6 HH rating [#3]
    • 5.68M viewers [#3]
    • 1.9/6 A18-49 rating [#3]
  • 8:00 & 8:30 p.m.: Two back-to-back episodes (original and repeat) of Cops (3.8/6 HH rating/share, 6.39M viewers, 2.3/8 A18-49 rating/share).
    • Last week’s numbers (Cops – 8:00):
      • Households – 3.1/6
      • Viewers – 5.11M
      • Adults 18-49 – 1.7/6
    • Last week’s numbers (Cops-REPEAT – 8:30):
      • Households – 3.6/7
      • Viewers – 6.01M
      • Adults 18-49 – 2.1/7
  • 9:00 p.m.: America’s Most Wanted (3.9/7 HH rating/share, 6.60M viewers, 2.4/7 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 3.6/7 to 3.9/7
      • Viewers – 5.91M to 6.60
      • Adults 18-49 – 2.0/6 to 2.4/7

NBC finished in third place for the evening with a 3.8/7 household rating/share and 5.41 million viewers, but was fourth among adults 18-49 with a 1.3/4 rating/share.

  • Last Week:
    • 3.2/6 HH rating [#4]
    • 4.56M viewers [#4]
    • 1.1/3 A18-49 rating [#4]
  • 8:00 p.m.: A repeat of Law & Order: Criminal Intent (2.5/5 HH rating/share, 3.60M viewers, 0.8/3 A18-49 rating/share).
  • 9:00 p.m.: A repeat of Law & Order: Special Victims Unit (4.1/7 HH rating/share, 5.80M viewers, 1.4/4 A18-49 rating/share).
  • 10:00 p.m.: A repeat of Law & Order (4.7/9 HH rating/share, 6.84M viewers, 1.8/5 A18-49 rating/share).

ABC followed in fourth place for the evening with a 3.5/6 household rating/share and 5.38 million viewers, but managed a third place finish with a 1.6/5 rating/share among adults 18-49.

  • Last Week:
    • 4.7/9 HH rating [#2]
    • 7.91M viewers [#2]
    • 2.3/7 A18-49 rating [#2]
  • 8:00 p.m: A repeat of the film Catch Me If You Can (3.5/6 HH rating/share, 5.38M viewers, 1.6/5 A18-49 rating/share).
    • Last week’s numbers (FILMThe Ten Commandments-REPEAT):
      • Households – 4.5/9
      • Viewers – 7.48M
      • Adults 18-49 – 2.1/7

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “America’s Most Wanted” will be reported in next weeks report for Saturday, April 5, 2008.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research.  Daily ratings figures can be found at PIFeedback and Zap2It.