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Broadcast TV Ratings for Thursday, March 27, 2008

The two-hour season finale of The Celebrity Apprentice powered NBC to a rare win last night among households, viewers and adults 18-49.  Not only did ‘Apprentice’ improve significantly over last week’s numbers, but it showed an even more impressive improvement over last season’s finale (which aired on a Sunday last April).  Compared to last season’s finale, the series was up by a whopping 4.10 million/51% among viewers and 41% among adults 18-49.

NBC also won the 8:00 p.m. hour earlier in the night courtesy an improved Deal or No Deal.

Elsewhere on the evening, CBS’s coverage of the NCAA Basketball Tournament: Semi-finals fell significantly below the comparable games last year.  The coverage was down by 4.62 million/32% among viewers and 30% among adults 18-49 (last year’s semi-finals took place on Saturday, March 31, 2007).

Over on ABC, another set of back-to-back original episodes of Miss Guided were off just slightly from last week’s numbers, while Eli Stone took a small hit without the support of an original episode of Lost leading into it (-800,000/-11% among viewers and -17% among adults 18-49).

And rounding out the rest of the night, Fox got its usual solid performance from its two gameshows ‘5th Grader’ and ‘Lyrics’, while The CW also remained mostly even from the week prior for original episodes of Smallville and Reaper.

NBC finished in first place for the evening with a 7.4/12 household rating/share, 11.78 million viewers and a 4.0/11 rating/share among adults 18-49.

  • Last Week:
    • 5.8/10 HH rating [#1]
    • 8.64M viewers [#1]
    • 2.8/8 A18-49 rating [#3]
  • 8:00 p.m.: Deal or No Deal (7.0/12 HH rating/share, 11.21M viewers, 3.0/9 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 6.6/11 to 7.0/12
      • Viewers – 10.26M to 11.21M
      • Adults 18-49 – 2.6/8 to 3.0/9
  • 9:00 p.m.: The two-hour seventh season premiere of The Celebrity Apprentice (7.7/12 HH rating/share, 12.08M viewers, 4.5/12 A18-49 rating/share).
    • Season finale comparison (Sunday, April 22, 2007 – 10:00):
      • Households – 5.1/8 to 7.7/12
      • Viewers – 7.98M to 12.08M
      • Adults 18-49 – 3.2/8 to 4.5/12
    • Week-to-week numbers:
      • Households – 5.9/9 to 7.7/12
      • Viewers – 8.83M to 12.08M
      • Adults 18-49 – 3.2/8 to 4.5/12
    • Last week’s numbers (Lipstick Jungle – 10:00):
      • Households – 5.0/9
      • Viewers – 6.95M
      • Adults 18-49 – 2.6/7

CBS followed in second place for the evening with a 6.3/10 household rating/share, 9.75 million viewers and a 3.8/10 rating/share among adults 18-49.

  • Last Week:
    • 5.5/9 HH rating [#2]
    • 8.45M viewers [#2]
    • 3.3/9 A18-49 rating [#1]
  • 8:00-11:00 p.m.: 2008 NCAA Basketball Tournament (6.3/10 HH rating/share, 9.75M viewers, 3.8/10 A18-49 rating/share).
    • Year-to-year comparison (Saturday, March 31, 2007):
      • Households – 8.9/17 to 6.3/10
      • Viewers – 14.37M to 9.75M
      • Adults 18-49 – 5.4/16 to 3.8/10
    • Last week’s numbers (2008 NCAA Basketball Tournament – 8:00):
      • Households – 5.2/10
      • Viewers – 8.18M
      • Adults 18-49 – 3.1/11
    • Last week’s numbers (2008 NCAA Basketball Tournament – 9:43):
      • Households – 5.1/9
      • Viewers – 7.63M
      • Adults 18-49 – 3.1/9

FOX finished in third place for the evening with a 5.2/8 household rating/share, 8.66 million viewers and a 2.8/8 rating/share among adults 18-49.

  • Last Week:
    • 4.7/8 HH rating [#4]
    • 7.91M viewers [#4]
    • 2.4/7 A18-49 rating [#4]
  • 8:00 p.m.: Are You Smarter Than A 5th Grader? (5.1/9 HH rating/share, 8.45M viewers, 2.4/7 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 4.5/8 to 5.1/9
      • Viewers – 7.46M to 8.45M
      • Adults 18-49 – 2.2/7 to 2.4/7
  • 9:00 p.m.: Don’t Forget the Lyrics! (5.3/8 HH rating/share, 8.88M viewers, 3.1/8 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 4.8/8 to 5.3/8
      • Viewers – 8.37M to 8.88M
      • Adults 18-49 – 2.7/7 to 3.1/8

ABC finished in fourth place for the evening with a 4.0/7 household rating/share, 5.96 million viewers and a 1.9/5 rating/share among adults 18-49.

  • Last Week:
    • 5.4/9 HH rating [#3]
    • 8.37M viewers [#3]
    • 3.0/9 A18-49 rating [#2]
  • 8:00 & 8:30 p.m.: A new episode of Miss Guided (4.1/7 HH rating/share, 5.95M viewers, 2.0/6 A18-49 rating/share) was followed by another episode of Miss Guided (3.9/6 HH rating/share, 5.68M viewers, 2.1/6 A18-49 rating/share).
    • Week-to-week numbers (8:00):
      • Households – 4.2/8 to 4.1/7
      • Viewers – 6.28M to 5.95M
      • Adults 18-49 – 2.1/7 to 2.0/6
    • Week-to-week numbers (8:30):
      • Households – 4.3/7 to 3.9/6
      • Viewers – 6.31M to 5.68M
      • Adults 18-49 – 2.3/7 to 2.1/6
  • 9:00 p.m.: A repeat of Lost (3.7/6 HH rating/share, 5.54M viewers, 1.8/5 A18-49 rating/share).
    • Last week’s numbers (Lost):
      • Households – 7.0/11
      • Viewers – 11.46M
      • Adults 18-49 – 4.6/12
  • 10:00 p.m.: Eli Stone (4.4/7 HH rating/share, 6.52M viewers, 1.9/5 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 4.7/8 to 4.4/7
      • Viewers – 7.32M to 6.52M
      • Adults 18-49 – 2.3/7 to 1.9/5

The CW finished in fifth place for the evening with a 2.1/3 household rating/share, 3.30 million viewers and a 1.4/4 rating/share among adults 18-49.

  • Last Week:
    • 2.1/3 HH rating [#5]
    • 3.18M viewers [#5]
    • 1.3/4 A18-49 rating [#5]
  • 8:00 p.m.: Smallville (2.4/4 HH rating/share, 3.84M viewers, 1.5/5 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 2.3/4 to 2.4/4
      • Viewers – 3.44M to 3.84M
      • Adults 18-49 – 1.4/4 to 1.5/5
  • 9:00 p.m.: Reaper (1.8/3 HH rating/share, 2.76M viewers, 1.2/2 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 1.9/3 to 1.8/3
      • Viewers – 2.94M to 2.76M
      • Adults 18-49 – 1.2/3 to 1.2/2
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “The Celebrity Apprentice” will be reported in next weeks report for Thursday, April 3, 2008.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PIFeedback and Zap2It.