March 2008
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Broadcast TV Ratings for Wednesday, March 26, 2008

Fox had no trouble with its competition last night as the combination of The Moment of Truth and American Idol easily propelled the network to another dominant Wednesday night win.

Elsewhere on the evening, second place was very competitive with NBC and CBS coming within 160,000 viewers of each other (NBC on top among viewers and households) and ABC sneaking in to steal a second place finish among adults 18-49, while NBC and CBS tied for third in the demo. Among total audience, ABC was fourth, remaining mostly even from the week prior.

And lastly, the CW’s flagship series America’s Next Top Model continued its below-average performance as its year-to-year numbers remain steeply down.

FOX finished in first place for the evening with a 10.8/18 household rating/share, 17.01 million viewers and a 6.8/19 rating/share among adults 18-49.

  • Last Week:
    • 11.0/17 HH rating/share [#1]
    • 18.10M viewers [#1]
    • 6.8/18 A18-49 rating/share [#1]
  • 8:00 p.m.: The Moment of Truth (6.5/11 HH rating/share, 9.98M viewers, 3.9/11 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 7.0/11 to 6.5/11
      • Viewers – 10.92M to 9.98M
      • Adults 18-49 – 4.2/12 to 3.9/11
  • 9:00 p.m.: American Idol (15.1/24 HH rating/share, 25.42M viewers, 9.7/25 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 15.3/24 to 15.1/24
      • Viewers – 26.08M to 25.42M
      • Adults 18-49 – 9.8/25 to 9.7/25

NBC followed in second place for the evening with a 4.9/9 household rating/share and 6.97 million viewers, but was tied for third among adults 18-49 with a 1.8/5 rating/share.

  • Last Week:
    • 5.2/8 HH rating/share [#2]
    • 7.62M viewers [#3]
    • 2.0/5 A18-49 rating/share [#4]
  • 8:00 p.m: A repeat (remember, the season originally aired on USA Network) of Law & Order: Criminal Intent (4.6/8 HH rating/share, 6.74M viewers, 1.5/4 A18-49 rating/share).
    • Last week’s numbers (Law & Order: Criminal Intent-REPEAT):
      • Households – 3.8/6
      • Viewers – 5.44M
      • Adults 18-49 – 1.4/4
  • 9:00 p.m: Another repeat of Law & Order: Criminal Intent (4.3/7 HH rating/share, 6.12M viewers, 1.6/4 A18-49 rating/share).
    • Last week’s numbers (Law & Order: Criminal Intent-REPEAT):
      • Households – 4.6/7
      • Viewers – 6.83M
      • Adults 18-49 – 1.7/4
  • 10:00 p.m: A repeat of Law & Order (5.7/10 HH rating/share, 8.05M viewers, 2.4/6 A18-49 rating/share).
    • Last week’s numbers (Law & Order):
      • Households – 7.1/12
      • Viewers – 10.49M
      • Adults 18-49 – 3.0/8

CBS finished in third place for the evening with a 4.5/7 household rating/share and 6.81 million viewers and was tied for third among adults 18-49 with a 1.8/5 rating/share.

  • Last Week:
    • 5.1/8 HH rating/share [#3]
    • 8.10M viewers [#2]
    • 2.6/7 A18-49 rating/share [#2]
  • 8:00 p.m.: Big Brother (3.9/7 HH rating/share, 6.04M viewers, 2.1/6 A18-49 rating/share).
    • Week-to-week numbers (9:00-10:00):
      • Households – 4.2/6 to 3.9/7
      • Viewers – 6.60M to 6.04M
      • Adults 18-49 – 2.4/6 to 2.1/6
    • Last week’s numbers (Surivivor: Micronesia):
      • Households – 6.7/11
      • Viewers – 11.56M
      • Adults 18-49 – 3.8/11
  • 9:00 p.m.: A repeat of Criminal Minds (4.7/7 HH rating/share, 6.93M viewers, 1.5/4 A18-49 rating/share).
  • 10:00 p.m.: And a repeat of CSI: NY (4.9/8 HH rating/share, 7.46M viewers, 1.8/5 A18-49 rating/share) ended the evening for CBS.

ABC followed in fourth place for the evening with a 4.1/7 household rating/share and 5.91 million viewers, but managed a second place finish among adults 18-49 with a 2.0/5 rating/share.

  • Last Week:
    • 4.1/7 HH rating/share [#4]
    • 6.17M viewers [#4]
    • 2.1/6 A18-49 rating/share [#3]
  • 8:00 p.m.: Wife Swap (4.4/7 HH rating/share, 6.32M viewers, 2.3/7 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 3.8/6 to 4.4/7
      • Viewers – 5.70M to 6.32M
      • Adults 18-49 – 2.1/6 to 2.3/7
  • 9:00 p.m.: A repeat of Supernanny (4.0/7 HH rating/share, 5.80M viewers, 2.2/6 A18-49 rating/share).
    • Last week’s numbers (Supernanny):
      • Households – 4.4/7
      • Viewers – 6.96M
      • Adults 18-49 – 2.6/7
  • 10:00 p.m.: Men In Trees (4.0/7 HH rating/share, 5.61M viewers, 1.5/4 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 4.0/7 to 4.0/7
      • Viewers – 5.89M to 5.61M
      • Adults 18-49 – 1.6/4 to 1.5/4

The CW finished in fifth place for the evening with a 1.9/3 household rating/share, 2.61 million viewers and a 1.2/3 rating/share among adults 18-49.

  • Last Week:
    • 1.9/3 HH rating/share [#5]
    • 2.73M viewers [#5]
    • 1.3/4 A18-49 rating/share [#5]
  • 8:00 p.m.: America’s Next Top Model (2.5/4 HH rating/share, 3.50M viewers, 1.7/5 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 2.6/4 to 2.5/4
      • Viewers – 3.79M to 3.50M
      • Adults 18-49 – 1.8/5 to 1.7/5
  • 9:00 p.m.: A repeat of The Pussycat Dolls Present: Girlicious (1.3/2 HH rating/share, 1.72M viewers, 0.8/2 A18-49 rating/share).
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “American Idol” will be reported in next weeks report for Wednesday, April 2, 2008.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PIFeedback and Zap2It.
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