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Broadcast TV Ratings for Saturday, March 22, 2008

CBS’s coverage of the NCAA Basketball Tournament put the network well in front of the competition on Saturday night, while ABC got a solid performance out of a repeat of the classic film The Ten Commandments.

CBS finished in first place for the evening with a 5.4/10 household rating/share, 8.99 million viewers and a 3.3/11 rating/share among adults 18-49.

  • Last Week:
    • 3.1/7 HH rating [#3]
    • 4.52M viewers [#3]
    • 1.1/4 A18-49 [#3]
  • 8:00-11:00 p.m.: NCAA Basketball Tournament: Round 2 (5.4/10 HH rating/share, 8.99M viewers, 3.3/11 A18-49 rating/share).
    • Last week’s numbers (48 Hours Mystery – 10:22):
      • Households – 4.2/8
      • Viewers – 6.26M
      • Adults 18-49 – 1.5/5

ABC followed in second place for the evening with a 4.7/9 household rating/share, 7.91 million viewers and a 2.3/7 rating/share among adults 18-49.

  • Last Week:
    • 1.7/3 HH rating [#4]
    • 2.61M viewers [#4]
    • 0.9/3 A18-49 rating [#4]
  • 8:00-11:00 p.m: A repeat of the film The Ten Commandments (4.7/9 HH rating/share, 7.91M viewers, 2.3/7 A18-49 rating/share).

FOX finished in third place for the evening with a 3.5/6 household rating/share, 5.68 million viewers and a 1.9/6 rating/share among adults 18-49.

  • Last Week:
    • 4.0/7 HH rating [#1]
    • 6.46M viewers [#1]
    • 2.4/8 A18-49 rating [#1]
  • 8:00 & 8:30 p.m.: Two back-to-back original episodes of Cops (3.3/6 HH rating/share, 5.42M viewers, 1.8/7 A18-49 rating/share).
    • Last week’s numbers (Cops – 8:00):
      • Households – 3.6/7
      • Viewers – 5.85M
      • Adults 18-49 – 2.2/8
    • Last week’s numbers (Cops-REPEAT – 8:30):
      • Households – 4.2/8
      • Viewers – 6.98M
      • Adults 18-49 – 2.6/9
  • 9:00 p.m.: America’s Most Wanted (3.6/7 HH rating/share, 5.94M viewers, 2.0/6 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 4.0/7 to 3.6/7
      • Viewers – 6.47M to 5.94M
      • Adults 18-49 – 2.3/8 to 2.0/6

NBC followed in fourth place for the evening with a 3.2/6 household rating/share, 4.56 million viewers and a 1.1/3 rating/share among adults 18-49.

  • Last Week:
    • 3.6/7 HH rating [#2]
    • 5.36M viewers [#2]
    • 1.2/4 A18-49 rating [#2]
  • 8:00 p.m.: A repeat of The Celebrity Apprentice (1.8/3 HH rating/share, 2.38M viewers, 0.6/2 A18-49 rating/share).
  • 9:00 p.m.: A repeat of Law & Order: Special Victims Unit (3.5/6 HH rating/share, 5.20M viewers, 1.2/4 A18-49 rating/share).
  • 10:00 p.m.: A repeat of Law & Order (4.3/8 HH rating/share, 6.11M viewers, 1.5/5 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “America’s Most Wanted” will be reported in next weeks report for Saturday, March 29, 2008.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research.  Daily ratings figures can be found at PIFeedback and Zap2It.