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Broadcast TV Ratings for Friday, March 21, 2008

CBS’s coverage of the first round of the NCAA Tournament kept the network in first place.  Year-to-year declines were minimized (though that could change when finals are released) at 1.13 million or 12% among viewers and 3% among adults 18-49 (compared against the 8:00-11:00 p.m. time period last year).

CBS finished in first place for the evening with a 5.2/9 household rating/share, 8.30 million viewers and a 3.1/10 rating/share among adults 18-49.

  • Last Week:
    • 4.9/9 HH rating [#1]
    • 7.53M viewers [#1]
    • 1.9/6 A18-49 [#1]
  • 8:00-11:00 p.m.: NCAA Basketball Tournament: Round 1 (5.2/9 HH rating/share, 8.30M viewers, 3.1/10 A18-49 rating/share).
    • Year-to-year numbers:
      • Households – 6.2/11 to 5.2/9
      • Viewers – 9.43M to 8.30M
      • Adults 18-49 – 3.2/11 to 3.1/10
    • Last week’s numbers (Price is Right):
      • Households – 5.2/10
      • Viewers – 8.14M
      • Adults 18-49 – 1.9/7

ABC followed in second place for the evening with a 4.2/8 household rating/share, was third among viewers with 5.90 million and back to second among adults 18-49 with a  1.7/5 rating/share.

  • Last Week:
    • 3.3/6 HH rating [#3]
    • 4.81M viewers [#3]
    • 1.4/5 A18-49 rating [#t4]
  • 8:00 p.m: A repeat of Grey’s Anatomy (2.9/6 HH rating/share, 4.14M viewers, 1.0/4 A18-49 rating/share).
  • 9:00 p.m.: A two-hour edition of 20/20, titled “Prostitution in America—Working Girls Speak” (4.8/8 HH rating/share, 6.61M viewers, 2.1/7 A18-49 rating/share).
    • Last week’s numbers (20/20 – 9:00):
      • Households – 3.1/5
      • Viewers – 4.64M
      • Adults 18-49 – 1.3/4
    • Last week’s numbers (20/20 – 10:00):
      • Households – 3.7/7
      • Viewers – 5.53M
      • Adults 18-49 – 1.8/5

NBC finished in third place for the evening with a 4.1/8 household rating/share, was a stronger second place among viewers with 5.93 million and was tied for third among adults 18-49 with a 1.4/5 rating/share.

  • Last Week:
    • 4.3/7 HH rating [#2]
    • 6.19M viewers [#2]
    • 1.7/6 A18-49 rating [#2]
  • 8:00 p.m.: Amne$ia (3.5/7 HH rating/share, 5.15M viewers, 1.3/5 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 2.9/5 to 3.5/7
      • Viewers – 4.42M to 5.15M
      • Adults 18-49 – 1.3/5 to 1.3/5
  • 9:00 p.m.: A two-hour edition of Dateline (4.4/8 HH rating/share, 6.32M viewers, 1.6/5 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 4.7/8 to 4.4/8
      • Viewers – 6.52M to 6.32M
      • Adults 18-49 – 1.8/5 to 1.6/5

FOX followed in fourth place for the evening with a 2.8/5 household rating/share and 4.35 million viewers, but managed a tie for third place among adults 18-49 with a 1.4/5 rating/share.

  • Last Week:
    • 3.0/5 HH rating [#4]
    • 4.47M viewers [#4]
    • 1.5/5 A18-49 rating [#3]
  • 8:00 & 8:30 p.m.: A repeat of ‘Til Death (2.3/4 HH rating/share, 3.35M viewers, 1.1/4 A18-49 rating/share) was followed by a new episode of The Return of Jezebel James (2.1/4 HH rating/share, 3.11M viewers, 1.1/4 A18-49 rating/share).
    • Week-to-week numbers numbers (The Return of Jezebel James – 8:30):
      • Households – 2.3/4 to 2.1/4
      • Viewers – 3.18M to 3.11M
      • Adults 18-49 – 1.1/4 to 1.1/4
    • Last week’s numbers (The Return of Jezebel James – series premiere – 8:00):
      • Households – 2.2/4
      • Viewers – 3.13M
      • Adults 18-49 – 1.0/4
  • 9:00 p.m.: And that was followed by a repeat of House (3.4/6 HH rating/share, 5.48M viewers, 1.7/5 A18-49 rating/share).

The CW finished in fifth place for the evening with a 2.4/4 household rating/share and 4.22 million viewers, but managed a tie for third place among adults 18-49 with a 1.4/5 rating/share.

  • Last Week:
    • 2.7/5 HH rating [#5]
    • 4.32M viewers [#5]
    • 1.4/5 A18-49 rating [#t4]
  • 8:00 p.m.: Friday Night Smackdown! (2.4/4 HH rating, 4.22M viewers, 1.4/5 A18-49 rating).
    • Week-to-week numbers:
      • Households – 2.6/5 to 2.4/4
      • Viewers – 4.29M to 4.22M
      • Adults 18-49 – 1.4/5 to 1.4/5

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “NCAA Basketball Tournament: Round 1” will be reported in next weeks report for Friday, March 28, 2008.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research.  Daily ratings figures can be found at PIFeedback and Zap2It.

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