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Broadcast TV Ratings for Monday, March 17, 2008

ABC’s Dancing With the Stars returned to give ABC a big boost, drawing an audience nearly identical to the series’ last new season premieres, and giving the network a comfortable first place finish among total viewership and adults 18-49.

CBS, however, managed to get a good chunk of the viewing audience last night thanks to impressive numbers (especially among adults 18-49) from its returning comedy series’ The Big Bang Theory, How I Met Your Mother and Two and a Half Men (which helped to boost its lead-out The New Adventures of Old Christine by a an impressive 1.83 million or 19% among viewers and 26% among adults 18-49).

Elsewhere on the evening, NBC dropped to third place, though the performance of its lineup was mostly on par with the week prior, with the exception of My Dad Is Better Than Your Dad which sank by 2.13 million or 31% among viewers and 29% among adults 18-49.

On Fox, Canterbury Law lost a significant portion of its already low series premiere numbers from the week prior, but New Amsterdam was less affected.

And lastly, The CW’s new season of Pussycat Dolls Presents continues to prove that the series was just a one-hit wonder, as it failed to attract much more than 1.5 million viewers.

ABC finished in first place for the evening with a 9.5/15 household rating/share, 14.93 million viewers and a 4.4/12 rating/share among among adults 18-49.

  • Last Week:
    • 4.0/6 HH rating [#4]
    • 5.70M viewers [#4]
    • 2.1/6 A18-49 rating [#t3]
  • 8:00 p.m.: The sixth season premiere of Dancing With the Stars (13.3/21 HH rating/share, 20.90M viewers, 5.5/15 A18-49 rating/share).
    • Season premiere comparison-FALL (September 24, 2007):
      • Households – 13.5/20 to 13.3/21
      • Viewers – 21.25M to 20.90M
      • Adults 18-49 – 5.8/15 to 5.5/15
    • Season premiere comparison-SPRING (March 19, 2007 – 8:00-10:00):
      • Households – 13.7/21 to 13.3/21
      • Viewers – 21.80M to 20.90M
      • Adults 18-49 – 6.4/16 to 5.5/15
    • Last week’s numbers (Bachelor Special: Where Are They Now?):
      • Households – 5.3/9
      • Viewers – 7.57M
      • Adults 18-49 – 2.6/8
  • 9:30 (9:32) p.m.: The 12th season premiere of The Bachelor (5.8/9 HH rating/share, 8.96M viewers, 3.3/9 A18-49 rating/share).
    • Season premiere comparison-FALL (September 24, 2007):
      • Households – 6.4/10 to 5.8/9
      • Viewers – 9.23M to 8.96M
      • Adults 18-49 – 3.5/9 to 3.3/9
    • Season premiere comparison-SPRING (April 2, 2007 – 9:45-11:00):
      • Households – 6.9/11 to 5.8/9
      • Viewers – 9.86M to 8.96M
      • Adults 18-49 – 3.7/9 to 3.3/9
    • Last week’s numbers (October Road – second season finale – 9:00-11:00):
      • Households – 3.3/5
      • Viewers – 4.68M
      • Adults 18-49 – 1.8/5

CBS followed in second place for the evening with a 6.7/11 household rating/share, 10.61 million viewers and a 3.9/10 rating/share among adults 18-49.

  • Last Week:
    • 6.1/10 HH rating [#1]
    • 9.28M viewers [#1]
    • 2.9/8 A18-49 rating [#1]
  • 8:00 & 8:30 p.m.: Returning from extended hiatus’s were The Big Bang Theory (5.5/9 HH rating/share, 9.11M viewers, 3.7/11 A18-49 rating/share) How I Met Your Mother (5.9/9 HH rating/share, 9.73M viewers, 4.3/11 A18-49 rating/share).
    • Episode-to-episode numbers (The Big Bang Theory – November 12, 2007 – 8:30):
      • Households – 5.8/8 to 5.5/9
      • Viewers – 9.32M to 9.11M
      • Adults 18-49 – 3.8/9 to 3.7/11
    • Episode-to-episode numbers (How I Met Your Mother – December 10, 2007 – 8:00):
      • Households – 5.4/8 to 5.9/9
      • Viewers – 8.30M to 9.73M
      • Adults 18-49 – 3.3/9 to 4.3/11
    • Last week’s numbers (The New Adventures of Old Christine – 8:30):
      • Households – 4.8/8
      • Viewers – 7.38M
      • Adults 18-49 – 2.7/7
  • 9:00 & 9:30 p.m.: Also returning from hiatus was Two and a Half Men (8.5/13 HH rating/share, 14.03M viewers, 5.4/13 A18-49 rating/share) which was followed by a new episode of The New Adventures of Old Christine (7.2/11 HH rating/share, 11.45M viewers, 4.3/11 A18-49 rating/share).
    • Episode-to-episode numbers (Two and a Half Men – November 26, 2007):
      • Households – 9.4/14 to 8.5/13
      • Viewers – 15.26M to 14.03M
      • Adults 18-49 – 5.0/11 to 5.4/13
    • Week-to-week numbers (The New Adventures of Old Christine):
      • Households – 6.3/10 to 7.2/11
      • Viewers – 9.62M to 11.45M
      • Adults 18-49 – 3.4/8 to 4.3/11
  • 10:00 p.m.: A repeat of CSI: Miami (6.5/11 HH rating/share, 9.66M viewers, 3.0/8 A18-49 rating/share) ended the evening for CBS.

NBC finished in third place for the evening with a 5.1/8 household rating/share, 8.17 million viewers and a 2.5/7 rating/share among adults 18-49.

  • Last Week:
    • 5.9/9 HH rating [#2]
    • 9.24M viewers [#2]
    • 2.7/7 A18-49 rating [#2]
  • 8:00 p.m.: My Dad is Better Than Your Dad (3.0/5 HH rating/share, 4.68M viewers, 1.5/4 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 4.0/6 to 3.0/5
      • Viewers – 6.81M to 4.68M
      • Adults 18-49 – 2.1/6 to 1.5/4
  • 9:00 p.m.: Deal or No Deal (6.2/10 HH rating/share, 9.93M viewers, 2.9/7 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 7.4/11 to 6.2/10
      • Viewers – 11.82M to 9.93M
      • Adults 18-49 – 3.0/8 to 2.9/7
  • 10:00 p.m.: Medium (6.3/11 HH rating/share, 9.89M viewers, 3.2/9 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 6.4/11 to 6.3/11
      • Viewers – 9.34M to 9.89M
      • Adults 18-49 – 2.9/8 to 3.2/9

FOX followed in fourth place for the evening with a 4.1/7 household rating/share, 6.34 million viewers and a 2.0/5 rating/share among adults 18-49.

  • Last Week:
    • 5.2/8 HH rating [#3]
    • 8.20M viewers [#3]
    • 2.1/6 A18-49 rating [#t3]
  • 8:00 p.m.: Canterbury’s Law (3.7/6 HH rating/share, 5.66M viewers, 1.7/5 A18-49 rating/share).
    • Week-to-week numbers (series premiere):
      • Households – 5.0/8 to 3.7/6
      • Viewers – 7.72M to 5.66M
      • Adults 18-49 – 1.7/5 to 1.7/5
  • 9:00 p.m.: New Amsterdam (4.6/7 HH rating/share, 7.30M viewers, 2.3/6 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 5.5/8 to 4.6/7
      • Viewers – 8.83M to 7.30M
      • Adults 18-49 – 2.5/6 to 2.3/6

The CW was left in fifth place with a 1.2/2 household rating/share, 1.68 million viewers and a 0.7/2 rating/share among adults 18-49.

  • Last Week:
    • 1.1/2 HH rating [#5]
    • 1.44M viewers [#5]
    • 0.6/2 A18-49 rating [#5]
  • 8:00 p.m.: A repeat of Gossip Girl (1.0/2 HH rating/share, 1.25M viewers, 0.6/2 A18-49 rating/share).
  • 9:00 p.m.: Pussycat Dolls Present: Girlicious (1.1/2 HH rating/share, 1.57M viewers, 0.7/2 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 1.2/2 to 1.1/2
      • Viewers – 1.67M to 1.57M
      • Adults 18-49 – 0.8/2 to 0.7/2

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “Dancing With the Stars” will be reported in next weeks report for Monday, March 24, 2008.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback