March 2008
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Broadcast TV Ratings for Friday, March 14, 2008

CBS led a lowly viewed evening, which saw the series premiere of Fox’s The Return of Jezebel James draw minuscule numbers, debuting with just a little over 3 million viewers and just a 1.0 rating among adults 18-49.

CBS finished in first place for the evening with a 4.9/9 household rating/share, 7.53 million viewers and a 1.9/6 rating/share among adults 18-49.

  • Last Week:
    • 5.2/9 HH rating [#1]
    • 8.08M viewers [#1]
    • 2.1/6 A18-49 [#2]
  • 8:00 p.m.: Price is Right (5.5/10 HH rating/share, 8.67M viewers, 2.0/7 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 6.4/11 to 5.5/10
      • Viewers – 10.30M to 8.67M
      • Adults 18-49 – 2.5/8 to 2.0/7
  • 9:00 p.m.: A repeat of Ghost Whisperer (4.4/8 HH rating/share, 6.82M viewers, 1.8/6 A18-49 rating/share).
  • 10:00 p.m.: A repeat of Numb3rs (4.7/9 HH rating/share, 7.10M viewers, 1.8/6 A18-49 rating/share).

NBC followed in second place for the evening with a 4.3/8 household rating/share, 6.19 million viewers and a 1.7/6 rating/share among adults 18-49.

  • Last Week:
    • 5.0/9 HH rating [#2]
    • 7.31M viewers [#2]
    • 2.2/7 A18-49 rating [#1]
  • 8:00 p.m.: Amne$ia (3.2/6 HH rating/share, 4.81M viewers, 1.4/5 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 3.0/5 to 3.2/6
      • Viewers – 4.59M to 4.81M
      • Adults 18-49 – 1.5/5 to 1.4/5
  • 9:00 p.m.: A two-hour edition of Dateline (4.8/9 HH rating/share, 6.88M viewers, 1.9/6 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 5.8/10 to 4.8/9
      • Viewers – 8.55M to 6.88M
      • Adults 18-49 – 2.6/8 to 1.9/6

ABC finished in third place for the evening with a 3.3/6 household rating/share and 4.81 million viewers, but fell into a tie for fourth among adults 18-49 with a 1.4/5 rating/share.

  • Last Week:
    • 3.8/7 HH rating [#4]
    • 5.42M viewers [#4]
    • 1.6/5 A18-49 rating [#4]
  • 8:00 p.m: A repeat of Grey’s Anatomy (2.7/5 HH rating/share, 3.79M viewers, 1.0/5 A18-49 rating/share).
  • 9:00 p.m.: 20/20 (3.2/6 HH rating/share, 4.73M viewers, 1.3/4 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 3.7/6 to 3.2/6
      • Viewers – 5.34M to 4.73M
      • Adults 18-49 – 1.6/5 to 1.3/4
  • 10:00 p.m.: Another 20/20 (4.0/8 HH rating/share, 5.89M viewers, 1.9/6 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 4.7/8 to 4.0/8
      • Viewers – 6.62M to 5.89M
      • Adults 18-49 – 1.9/6 to 1.9/6

FOX followed in fourth place for the evening with a 3.0/5 household rating/share and 4.47 million viewers, but managed a third place finish among adults 18-49 with a 1.5/5 rating/share.

  • Last Week:
    • 4.4/8 HH rating [#3]
    • 6.94M viewers [#3]
    • 2.0/6 A18-49 rating [#3]
  • 8:00 & 8:30 p.m.: The series premiere of The Return of Jezebel James (2.2/4 HH rating/share, 3.17M viewers, 1.0/4 A18-49 rating/share) was followed by another episode of The Return of Jezebel James (2.3/4 HH rating/share, 3.25M viewers, 1.0/4 A18-49 rating/share).
  • 9:00 p.m.: And that was followed by a repeat of House (3.7/7 HH rating/share, 5.74M viewers, 1.9/6 A18-49 rating/share).

The CW finished in fifth place for the evening with a 2.7/5 household rating/share and 4.32 million viewers, but managed a tie for fourth place among adults 18-49 with a 1.4/5 rating/share.

  • Last Week:
    • 2.8/5 HH rating [#5]
    • 5.04M viewers [#5]
    • 1.5/4 A18-49 rating [#5]
  • 8:00 p.m.: Friday Night Smackdown! (2.7/5 HH rating, 4.32M viewers, 1.4/5 A18-49 rating).
    • Week-to-week numbers:
      • Households – 2.6/4 to 2.7/5
      • Viewers – 4.82M to 4.32M
      • Adults 18-49 – 1.4/4 to 1.4/5

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “Price Is Right” will be reported in next weeks report for Friday, March 21, 2008.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research.  Daily ratings figures can be found at PIFeedback and Zap2It.

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