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Broadcast TV Ratings for Thursday, March 13, 2008

ABC’s Lost won the night among the key A18-49 demographic, but it wasn’t enough to hold off CBS, which was the nights most-watched network among households, viewers and adults 18-49, overall.

With American Idol not airing, the majority of viewers migrated to CBS, which saw its 8:00-10:00 time period (which included the nights most-watched program Survivor) increase by 10% among viewers and 6% among adults 18-49.

NBC’s night was on par with prior performances, while Fox saw solid ratings out of its two returning competition series’ Are You Smarter Than a 5th Grader? and Don’t Forget the Lyrics!, enough to put the network in second place for the evening among total audience.

Over on The CW, Smallville returned after a three week hiatus stronger than where it left off, while Reaper premiered in its new time slot (after a three month break) and had no loss of viewership. In fact, despite the series’ viewership still under 3 million viewers, it increased over its last newly aired episode by 7% among viewers.

Retention for Reaper out of Smallville was 71% among households, 74% among viewers and 75% among adults 18-49. That’s only slightly lower than Supernatural’s most recent retention figures: 75%, 81% and 80% respectively.

Considering the long layoff and the new time slot, this is an okay performance for Reaper.

CBS finished in first place for the evening with a 7.3/12 household rating/share, 11.47 million viewers and a 3.2/9 rating/share among adults 18-49.

  • Last Week:
    • 6.7/11 HH rating [#2]
    • 10.61M viewers [#2]
    • 3.0/8 A18-49 rating [#3]
  • 8:00 p.m.: Survivor: Micronesia – Fans vs. Favorites (7.9/13 HH rating/share, 13.06M viewers, 4.2/13 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 7.3/11 to 7.9/13
      • Viewers – 12.64M to 13.06M
      • Adults 18-49 – 4.0/10 to 4.2/13
  • 9:00 p.m.: And that was followed by a repeat of CSI: Crime Scene Investigation (7.4/12 HH rating/share, 11.45M viewers, 2.9/8 A18-49 rating/share).
  • 10:00 p.m.: And a repeat of Without a Trace (6.6/11 HH rating/share, 9.91M viewers, 2.4/7 A18-49 rating/share) ended the evening for CBS.

FOX followed in second place for the evening with a 5.7/9 household rating/share and 9.07 million viewers, but was third among adults 18-49 with a 2.9/8 rating/share.

  • Last Week:
    • 10.7/16 HH rating [#1]
    • 18.39M viewers [#1]
    • 6.5/16 A18-49 rating [#1]
  • 8:00 p.m.: Are You Smarter Than A 5th Grader? (5.9/10 HH rating/share, 9.33M viewers, 2.7/8 A18-49 rating/share).
    • Episode-to-episode numbers (February 7, 2008):
      • Households – 5.8/9 to 5.9/10
      • Viewers – 9.51M to 9.33M
      • Adults 18-49 – 2.7/7 to 2.7/8
    • Last week’s numbers (American Idol):
      • Households – 15.0/23
      • Viewers – 26.50M
      • Adults 18-49 – 9.4/24
  • 9:00 p.m.: Don’t Forget the Lyrics! (5.5/9 HH rating/share, 8.80M viewers, 3.1/8 A18-49 rating/share).
    • Note: The 2/28/08 episode aired after an episode of American Idol, that explains its unusually high numbers that evening.
    • Episode-to-episode numbers (February 28, 2008):
      • Households – 8.4/13 to 5.5/9
      • Viewers – 14.39M to 8.80M
      • Adults 18-49 – 5.2/13 to 3.1/8
    • Last week’s numbers (New Amsterdam):
      • Households – 8.4/13
      • Viewers – 14.39M
      • Adults 18-49 – 5.2/13

ABC finished in third place for the evening with a 5.3/9 household rating/share and 8.18 million viewers, but managed a second place finish among adults 18-49 with a 3.0/8 rating/share.

  • Last Week:
    • 5.4/9 HH rating [#3]
    • 8.63M viewers [#3]
    • 3.3/8 A18-49 rating [#2]
  • 8:00 p.m.: An “enhanced” repeat of Lost (3.7/6 HH rating/share, 5.34M viewers, 1.8/5 A18-49 rating/share).
    • Week-to-week numbers (Lost “Enhanced”-Repeat):
      • Households – 3.7/6 to 3.7/6
      • Viewers – 5.46M to 5.34M
      • Adults 18-49 – 1.9/5 to 1.8/5
  • 9:00 p.m.: Lost (7.4/12 HH rating/share, 11.87M viewers, 4.8/13 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 7.6/12 to 7.4/12
      • Viewers – 13.01M to 11.87M
      • Adults 18-49 – 5.4/13 to 4.8/13
  • 10:00 (10:02) p.m.: Eli Stone (4.8/8 HH rating/share, 7.31M viewers, 2.5/7 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 4.7/8 to 4.8/8
      • Viewers – 7.14M to 7.31M
      • Adults 18-49 – 2.4/7 to 2.5/7

NBC followed in fourth place for the evening with a 4.1/7 household rating/share, 5.99 million viewers and a 2.4/7 rating/share among adults 18-49.

  • Last Week:
    • 4.3/7 HH rating [#4]
    • 6.31M viewers [#4]
    • 2.6/7 A18-49 rating [#4]
  • 8:00 & 8:30 p.m.: Back-to-back repeats of My Name Is Earl (3.0/5 HH rating/share, 4.32M viewers, 1.6/5 A18-49 rating/share).
  • 9:00 p.m.: The Celebrity Apprentice (5.4/9 HH rating/share, 8.10M viewers, 3.1/8 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 5.9/9 to 5.4/9
      • Viewers -8.84M to 8.10M
      • Adults 18-49 – 3.5/8 to 3.1/8
  • 10:00 p.m.: Lipstick Jungle (4.0/7 HH rating/share, 5.56M viewers, 2.4/7 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 4.2/7 to 4.0/7
      • Viewers – 5.82M to 5.56M
      • Adults 18-49 – 2.3/6 to 2.4/7

The CW finished in fifth place for the evening with a 2.1/3 household rating/share, 3.30 million viewers and a 1.4/4 rating/share among adults 18-49.

  • Last Week:
    • 1.3/2 HH rating [#5]
    • 1.94M viewers [#5]
    • 0.8/2 A18-49 rating [#5]
  • 8:00 p.m.: Smallville (2.4/4 HH rating/share, 3.79M viewers, 1.6/5 A18-49 rating/share).
    • Episode-to-episode numbers (February 14, 2008):
      • Households – 2.4/4 to 2.4/4
      • Viewers – 3.67M to 3.79M
      • Adults 18-49 – 1.5/4 to 1.6/5
  • 9:00 p.m.: Returning from an extended hiatus in its new time slot was Reaper (1.7/3 HH rating/share, 2.81M viewers, 1.2/3 A18-49 rating/share).
    • Episode-to-episode numbers (Tuesday, December 4, 2007):
      • Households – 1.6/2 to 1.7/3
      • Viewers – 2.62M to 2.81M
      • Adults 18-49 – 1.2/3 to 1.2/3
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “Survivor” will be reported in next weeks report for Thursday, March 20, 2008.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research.  Daily ratings figures can be found at PIFeedback and Zap2It.

  • matt

    yay! reaper!

  • matt

    yay! reaper!