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Broadcast TV Ratings for Monday, March 10, 2008

CBS, with a mostly repeat filled lineup, managed to take a strong first place finish on the evening.

Elsewhere on the evening, NBC secured a second place finish with solid outings from Deal or No Deal and Medium.

On Fox, the series premiere of Canterbury’s Law got off to a poor start with the key A18-49 demo, with the series failing to crack a 2.0 (receiving only a 1.7 in the demo).  Meanwhile, the time slot premiere of New Amsterdam (the third episode of the series) managed to hold on nicely to its most recently aired episode last Thursday.

Rounding out the rest of the evening, ABC’s October Road ended its season on a low, as it was off by nearly 50% among viewers and over 50% among adults 18-49 from last season’s finale, while The CW’s Pussycat Dolls Present: Girlicious continues to fare poorly.

CBS finished in first place for the evening with a 6.1/10 household rating/share, 9.28 million viewers and a 2.9/8 rating/share among adults 18-49.

  • Last Week:
    • 5.4/9 HH rating [#3]
    • 8.22M viewers [#3]
    • 2.6/7 A18-49 rating [#4]
  • 8:00 & 8:30 p.m.: A repeat of How I Met Your Mother (4.3/7 HH rating/share, 6.64M viewers, 2.2/7 A18-49 rating/share) was followed by a new episode of The New Adventures of Old Christine (4.9/8 HH rating/share, 7.45M viewers, 2.7/7 A18-49 rating/share).
    • Last week’s numbers (Welcome to the Captain – 8:30):
      • Households – 3.5/5
      • Viewers – 5.47M
      • Adults 18-49 – 1.8/5
  • 9:00 & 9:30 p.m.: A repeat of Two and a Half Men (7.6/12 HH rating/share, 11.74M viewers, 3.8/10 A18-49 rating/share) was followed by The New Adventures of Old Christine (6.2/9 HH rating/share, 9.43M viewers, 3.3/8 A18-49 rating/share).
    • Week-to-week numbers (The New Adventures of Old Christine):
      • Households – 5.4/8 to 6.2/9
      • Viewers – 8.35M to 9.43M
      • Adults 18-49 – 2.9/7 to 3.3/8
  • 10:00 p.m.: A repeat of CSI: Miami (6.8/11 HH rating/share, 10.20M viewers, 2.7/7 A18-49 rating/share).

NBC followed in second place for the evening with a 5.9/9 household rating/share, 9.24 million viewers and a 2.7/7 rating/share among adults 18-49.

  • Last Week:
    • 5.7/9 HH rating [#2]
    • 9.06M viewers [#2]
    • 2.8/7 A18-49 rating [#3]
  • 8:00 p.m.: My Dad is Better Than Your Dad (4.1/7 HH rating/share, 6.86M viewers, 2.1/6 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 4.3/7 to 4.1/7
      • Viewers – 7.24M to 6.86M
      • Adults 18-49 – 2.4/6 to 2.1/6
  • 9:00 p.m.: Deal or No Deal (7.3/11 HH rating/share, 11.64M viewers, 3.0/8 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 6.7/10 to 7.3/11
      • Viewers – 10.82M to 11.64M
      • Adults 18-49 – 3.1/8 to 3.0/8
  • 10:00 p.m.: Medium (6.3/10 HH rating/share, 9.22M viewers, 2.9/9 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 6.0/10 to 6.3/10
      • Viewers – 9.08M to 9.22M
      • Adults 18-49 – 3.0/8 to 2.9/9

FOX finished in third place for the evening with a 5.2/8 household rating/share and 8.20 million viewers and was tied for third among adults 18-49 with a 2.1/6 rating/share.

  • Last Week:
    • 4.9/7 HH rating [#4]
    • 7.98M viewers [#4]
    • 3.1/8 A18-49 rating [#t1]
  • 8:00 p.m.: The series premiere of Canterbury’s Law (4.9/8 HH rating/share, 7.62M viewers, 1.7/5 A18-49 rating/share).
    • Last week’s numbers (Terminator: The Sarah Connor Chronicles):
      • Households – 4.7/7
      • Viewers – 7.75M
      • Adults 18-49 – 3.0/8
  • 9:00 p.m.: Was followed by the time slot premiere of New Amsterdam (5.5/8 HH rating/share, 8.78M viewers, 2.5/6 A18-49 rating/share).
    • Episode-to-episode numbers (Thursday, March 6, 2008):
      • Households – 6.2/10 to 5.5/8
      • Viewers – 10.12M to 8.78M
      • Adults 18-49 – 3.5/8 to 2.5/6
    • Last week’s numbers (Terminator: The Sarah Connor Chronicles – season one finale):
      • Households – 5.0/7
      • Viewers – 8.29M
      • Adults 18-49 – 3.3/8

ABC followed in fourth place for the evening with a 4.0/6 household rating/share and 5.70 million viewers, but managed a tie for third place among among adults 18-49 with a 2.1/6 rating/share.

  • Last Week:
    • 7.7/12 HH rating [#1]
    • 11.21M viewers [#1]
    • 3.1/8 A18-49 rating [#t1]
  • 8:00 p.m.: The Bachelor Special: Where Are They Now? (5.4/9 HH rating/share, 14.16M viewers, 3.7/10 A18-49 rating/share).
    • Last week’s numbers (20/20 Special: The Royal Family):
      • Households – 9.7/15
      • Viewers – 14.14M
      • Adults 18-49 – 3.7/9
  • 9:00 p.m.: A new episode October Road (3.4/5 HH rating/share, 4.70M viewers, 1.7/5 A18-49 rating/share).
    • Episode-to-episode numbers (10:00-11:00):
      • Households – 3.7/6 to 3.4/5
      • Viewers – 5.30M to 4.70M
      • Adults 18-49 – 2.0/5 to 1.7/5
  • 10:00 p.m.: And that was followed by the season two finale of October Road (3.4/6 HH rating/share, 4.70M viewers, 1.9/5 A18-49 rating/share).
    • Season finale comparison (Thursday, April 26, 2007):
      • Households –  6.1/10 to 3.4/6
      • Viewers – 9.00M to 4.70M
      • Adults 18-49 – 4.1/12 to 1.9/5

The CW was left in fifth place with a 1.1/2 household rating/share, 1.44 million viewers and a 0.6/2 rating/share among adults 18-49.

  • Last Week:
    • 1.2/2 HH rating [#5]
    • 1.54M viewers [#5]
    • 0.7/2 A18-49 rating [#5]
  • 8:00 p.m.: A repeat of Gossip Girl (1.0/2 HH rating/share, 1.19M viewers, 0.5/1 A18-49 rating/share).
  • 9:00 p.m.: Pussycat Dolls Present: Girlicious (1.2/2 HH rating/share, 1.68M viewers, 0.8/2 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 1.2/2 to 1.2/2
      • Viewers – 1.69M to 1.68M
      • Adults 18-49 – 0.8/2 to 0.8/2

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “Deal or No Deal” will be reported in next weeks report for Monday, March 17, 2008.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

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