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Broadcast TV Ratings for Sunday, March 9, 2008

Though week two of new series’ Oprah’s Big Give and Here Come The Newlyweds were off considerably from their series premiere numbers (especially Oprah’s Big Give, which was off by 3.85 million or 25% among viewers and 23% among adults 18-49) ABC still managed to easily grab a Sunday night win across all three marks.


ABC finished in first place for the evening with a 6.1/10 household rating/share, 9.94 million viewers and a 3.4/9 rating/share among adults 18-49.

  • Last Week:
    • 7.3/12 HH Rating/Share [#1]
    • 12.21M Viewers [#1]
    • 4.3/11 A18-49 Rating [#1]
  • 7:00 p.m.: America’s Funniest Home Videos (4.0/7 HH rating/share, 6.66M viewers, 1.9/7 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 4.6/8 to 4.0/7
      • Viewers – 8.01M to 6.66M
      • Adults 18-49 – 2.7/8 to 1.9/7
  • 8:00 p.m.: Extreme Makeover: Home Edition (7.3/12 HH rating/share, 12.36M viewers, 4.0/11 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 8.4/13 to 7.3/12
      • Viewers – 14.87M to 12.36M
      • Adults 18-49 – 5.2/13 to 4.0/11
  • 9:00 p.m.: Oprah’s Big Give (7.4/11 HH rating/share, 11.83M viewers, 4.1/10 A18-49 rating/share).
    • Week-to-week numbers (series premiere):
      • Households – 9.5/15 to 7.4/11
      • Viewers – 15.68M to 11.83M
      • Adults 18-49 – 5.3/13 to 4.1/10
  • 10:00 p.m.: That was followed by Here Come The Newlyweds (5.6/9 HH rating/share, 8.91M viewers, 3.6/9 A18-49 rating/share).
    • Week-to-week numbers (series premiere):
      • Households – 6.4/11 to 5.6/9
      • Viewers – 10.09M to 8.91M
      • Adults 18-49 – 4.1/11 to 3.6/9

CBS followed in second place for the evening with a 5.4/9 household rating/share and 8.16 million viewers, but was well back in fourth place among adults 18-49 with a 1.9/5 rating/share.

  • Last Week
    • 5.3/9 HH Rating/Share [#3]
    • 8.15M Viewers [#3]
    • 2.1/5 A18-49 Rating [#3]
  • 7:00 p.m.: 60 Minutes (7.7/14 HH rating/share, 11.59M viewers, 1.8/6 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 8.1/13 to 7.7/14
      • Viewers – 12.34M to 11.59M
      • Adults 18-49 – 2.1/6 to 1.8/6
  • 8:00 p.m.: Big Brother 9 (4.2/7 HH rating/share, 6.48M viewers, 2.2/6 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 3.9/6 to 4.2/7
      • Viewers – 6.23M to 6.48M
      • Adults 18-49 – 2.3/6 to 2.2/6
  • 9:00 p.m.: A repeat of Cold Case (5.3/8 HH rating/share, 7.91M viewers, 1.8/4 A18-49 rating/share).
  • 10:00 p.m.: CBS’s edited broadcast of the Showtime series Dexter (4.4/7 HH rating/share, 6.64M viewers, 1.9/5 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 4.5/8 to 4.4/7
      • Viewers – 6.90M to 6.64M
      • Adults 18-49 – 2.0/5 to 1.9/5

NBC finished in third place for the evening with a 4.9/8 household rating/share, 7.75 million viewers and a 2.0/5 rating/share among adults 18-49.

  • Last Week:
    • 5.2/8 HH Rating/Share [#4]
    • 7.91M Viewers [#4]
    • 2.0/5 A18-49 Rating [#4]
  • 7:00 p.m.: A repeat of the two-hour special The 100 Most Outrageous Moments (4.9/8 HH rating/share, 7.28M viewers, 2.0/6 A18-49 rating/share).
    • Last week’s numbers (Dateline):
      • Households – 4.8/8
      • Viewers – 7.33M
      • Adults 18-49 – 1.9/5
  • 9:00 p.m.: A repeat of Law & Order (5.5/8 HH rating/share, 6.95M viewers, 1.8/4 A18-49 rating/share).
    • Last week’s numbers (Deal or No Deal):
      • Households – 5.4/8
      • Viewers – 8.61M
      • Adults 18-49 – 2.2/5
  • 10:00 p.m.: And that was followed by a repeat of Law & Order: Special Victims Unit (4.5/8 HH rating/share, 8.46M viewers, 2.3/6 A18-49 rating/share).

FOX followed in fourth place for the evening with a 3.4/6 household rating/share and 5.33 million viewers, but managed a solid second place finish among adults 18-49 with a 2.6/7 rating/share.

  • Last Week:
    • 5.9/9 HH Rating/Share [#2]
    • 9.48M Viewers [#2]
    • 4.0/10 A18-49 Rating [#2]
  • 7:00 & 7:30 p.m.: A repeat of King of the Hill (1.8/3 HH rating/share, 2.62M viewers, 1.2/4 A18-49 rating/share) was followed by a repeat of American Dad (2.2/4 HH rating/share, 3.17M viewers, 1.5/4 A18-49 rating/share).
    • Last week’s numbers (NASCAR Sprint Cup Live from Las Vegas – 7:00-8:27):
      • Households – 7.1/13
      • Viewers – 12.06M
      • Adults 18-49 – 4.4/14
  • 8:00 & 8:30 p.m.: The Simpsons (4.5/7 HH rating/share, 7.28M viewers, 3.5/10 A18-49 rating/share) was followed by King of the Hill (3.8/6 HH rating/share, 6.19M viewers, 3.0/8 A18-49 rating/share).
    • Week-to-week numbers (The Simpsons):
      • Households – 4.8/7 to 4.5/7
      • Viewers – 8.18M to 7.28M
      • Adults 18-49 – 3.9/9 to 3.5/10
    • Episode-to-episode numbers (King of the Hill – February 17 – 8:30):
      • Households – 4.7/7 to 3.8/6
      • Viewers – 7.75M to 6.19M
      • Adults 18-49 – 3.9/9 to 3.0/8
  • 9:00 & 9:30 p.m.: Family Guy (4.7/7 HH rating/share, 7.51M viewers, 3.7/9 A18-49 rating/share) was followed by week two of new series Unhitched (3.2/5 HH rating/share, 5.21M viewers, 2.6/6 A18-49 rating/share).
    • Week-to-week numbers (Family Guy):
      • Households – 4.8/7 to 4.7/7
      • Viewers – 7.80M to 7.51M
      • Adults 18-49 – 4.1/10 to 3.7/9
    • Week-to-week numbers (Unhitched – series premiere):
      • Households – 3.8/6 to 3.2/5
      • Viewers – 5.77M to 5.21M
      • Adults 18-49 – 2.6/6 to 2.6/6

The CW was left in fifth place with a 0.9/1 household rating/share, 1.24 million viewers and a 0.5/1 rating/share among adults 18-49.

  • Last Week:
    • 0.9/1 HH Rating/Share [#5]
    • 1.29M Viewers [#5]
    • 0.5/1 A18-49 Rating [#5]
  • 7:00 p.m.: A repeat of America’s Next Top Model (1.0/2 HH rating/share, 1.47M viewers, 0.6/2 A18-49 rating/share).
  • 8:00 & 8:30 p.m.: Everybody Hates Chris (0.9/2 HH rating/share, 1.38M viewers, 0.5/1 A18-49 rating/share) and Aliens in America (0.8/1 HH rating/share, 1.17M viewers, 0.4/1 A18-49 rating/share).
    • Week-to-week numbers (Everybody Hates Chris):
      • Households – 1.0/2 to 0.9/2
      • Viewers – 1.45M to 1.38M
      • Adults 18-49 – 0.5/1 to 0.5/1
    • Week-to-week numbers (Aliens in America):
      • Households – 0.8/1 to 0.8/1
      • Viewers – 1.10M to 1.17M
      • Adults 18-49 – 0.4/1 to 0.4/1
  • 9:00 & 9:30 p.m.: A repeat of Girlfriends (0.8/1 HH rating/share, 1.05 viewers, 0.4/1 A18-49 rating/share) was followed up by a repeat of The Game (0.7/1 HH rating/share, 926,000 viewers, 0.4/1 A18-49 rating/share).
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “Extreme Makeover: Home Edition” will be reported in next weeks report for Sunday, March 16, 2008.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

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