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Broadcast TV Ratings for Friday, March 7, 2008

Price is Right continues to draw strong ratings, as the program (the nights most-watched) led CBS to win among households and viewers.

NBC, however, managed to just do good enough to place first for the evening among adults 18-49, courtesy a two-hour edition of Dateline.

Elsewhere on the evening, The CW’s soon to be departing Smackdown managed some of its strongest ratings, drawing over 5 million viewers.

CBS finished in first place for the evening with a 5.2/9 household rating/share and 8.08 million viewers, but was second among adults 18-49 with a 2.1/6 rating/share.

  • Last Week:
    • 5.2/9 HH rating [#1]
    • 7.94M viewers [#1]
    • 2.0/6 A18-49 [#1]
  • 8:00 p.m.: Price is Right (6.4/11 HH rating/share, 10.33M viewers, 2.5/8 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 6.2/11 to 6.4/11
      • Viewers – 9.49M to 10.33M
      • Adults 18-49 – 2.2/7 to 2.5/8
  • 9:00 p.m.: A repeat of Ghost Whisperer (4.4/7 HH rating/share, 6.83M viewers, 1.9/5 A18-49 rating/share).
  • 10:00 p.m.: A repeat of Numb3rs (4.7/8 HH rating/share, 7.09M viewers, 1.8/5 A18-49 rating/share).

NBC finished in second place for the evening with a 5.0/9 household rating/share and 7.31 million viewers, but managed a first place finish among adults 18-49 with a 2.2/7 rating/share.

  • Last Week:
    • 4.2/7 HH rating [#t2]
    • 6.26M viewers [#3]
    • 1.7/5 A18-49 rating [#t3]
  • 8:00 p.m.: Amne$ia (3.1/5 HH rating/share, 4.73M viewers, 1.6/5 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 3.3/6 to 3.1/5
      • Viewers – 4.99M to 4.73M
      • Adults 18-49 – 1.3/4 to 1.6/5
  • 9:00 p.m.: A two-hour edition of Dateline (5.9/10 HH rating/share, 7.78M viewers, 2.2/6 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 4.5/8 to 5.9/10
      • Viewers – 6.73M to 7.78M
      • Adults 18-49 – 1.9/6 to 2.2/6

FOX finished in third place for the evening with a 4.4/8 household rating/share, 6.94 million viewers and a 2.0/6 rating/share among adults 18-49.

  • Last Week:
    • 4.2/7 HH rating [#t2]
    • 6.67M viewers [#2]
    • 1.8/6 A18-49 rating [#2]
  • 8:00 p.m.: A repeat of Bones (4.2/7 HH rating/share, 6.67M viewers, 1.7/5 A18-49 rating/share).
  • 9:00 p.m.: And that was followed by a repeat of House (4.6/8 HH rating/share, 7.21M viewers, 2.3/7 A18-49 rating/share).

ABC followed in fourth place for the evening with a 3.8/7 household rating/share, 5.42 million viewers and a 1.6/5 rating/share among adults 18-49.

  • Last Week:
    • 3.9/7 HH rating [#4]
    • 5.76M viewers [#4]
    • 1.7/5 A18-49 rating [#t3]
  • 8:00 p.m: A repeat of Grey’s Anatomy (2.8/5 HH rating/share, 3.98M viewers, 1.1/3 A18-49 rating/share).
  • 9:00 p.m.: 20/20 (3.8/6 HH rating/share, 5.50M viewers, 1.7/5 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 4.4/8 to 3.8/6
      • Viewers – 6.51M to 5.50M
      • Adults 18-49 – 1.9/6 to 1.7/5
  • 10:00 p.m.: Another 20/20 (4.8/8 HH rating/share, 6.78M viewers, 1.9/6 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 4.4/8 to 4.8/8
      • Viewers – 6.48M to 6.78M
      • Adults 18-49 – 2.0/6 to 1.9/6

The CW finished in fifth place for the evening with a 2.8/5 household rating/share, 5.04 million viewers and a 1.5/4 rating/share among adults 18-49.

  • Last Week:
    • 2.6/5 HH rating [#5]
    • 4.69M viewers [#5]
    • 1.4/5 A18-49 rating [#5]
  • 8:00 p.m.: Friday Night Smackdown! (2.8/5 HH rating, 5.04M viewers, 1.5/4 A18-49 rating).
    • Week-to-week numbers:
      • Households – 2.6/5 to 2.8/5
      • Viewers – 4.70M to 5.04M
      • Adults 18-49 – 1.4/5 to 1.5/4

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “Price Is Right” will be reported in next weeks report for Friday, March 14, 2008.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback