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Broadcast TV Ratings for Thursday, March 6, 2008

American Idol carried Fox to yet another Thursday night victory, but New Amsterdam, in its second episode, fell by 2.9 million or 22% among viewers and 20% among adults 18-49. Retention was also quite weak at only 40% among viewers and 38% among adults 18-49.

Total audience remains relatively solid (over 10 million viewers), so we’ll see how the show fares in its third outing in its new time slot this upcoming Monday.

Elsewhere on the evening, Survivor and repeats of CSI and Without a Trace kept CBS in its now familiar and solid second place, while ABC held off NBC for third place among total viewership, and was second among adults 18-49 thanks to a consistent performance by Lost.

FOX finished in first place for the evening with a 10.7/16 household rating/share, 18.39 million viewers and a 6.5/16 rating/share among adults 18-49.

  • Last Week:
    • 11.6/18 HH rating [#1]
    • 20.23M viewers [#1]
    • 7.2/18 A18-49 rating [#1]
  • 8:00 p.m.: American Idol (14.9/23 HH rating/share, 26.20M viewers, 9.4/24 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 14.9/23 to 14.9/23
      • Viewers – 26.23M to 26.20M
      • Adults 18-49 – 9.1/24 to 9.4/24
  • 9:00 p.m.: New Amsterdam (6.5/10 HH rating/share, 10.57M viewers, 3.6/8 A18-49 rating/share).
    • Episode-to-episode numbers (Tuesday, March 4, 2008 – series premiere):
      • Households – 8.2/12 to 6.5/10
      • Viewers – 13.47M to 10.57M
      • Adults 18-49 – 4.5/11 to 3.6/8
    • Last week’s numbers (Don’t Forget the Lyrics!):
      • Households – 8.4/13
      • Viewers – 14.39M
      • Adults 18-49 – 5.2/13

CBS followed in second place for the evening with a 6.7/11 household rating/share and 10.61 million viewers, but was third among adults 18-49 with a 3.0/8 rating/share.

  • Last Week:
    • 7.3/12 HH rating [#2]
    • 11.48M viewers [#2]
    • 3.3/9 A18-49 rating [#2]
  • 8:00 p.m.: Survivor: Micronesia – Fans vs. Favorites (7.3/11 HH rating/share, 12.60M viewers, 4.0/10 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 7.4/12 to 7.3/11
      • Viewers – 12.53M to 12.60M
      • Adults 18-49 – 4.2/11 to 4.0/10
  • 9:00 p.m.: And that was followed by a repeat of CSI: Crime Scene Investigation (6.4/10 HH rating/share, 9.77M viewers, 2.6/6 A18-49 rating/share).
  • 10:00 p.m.: And a repeat of Without a Trace (6.5/11 HH rating/share, 9.52M viewers, 2.4/6 A18-49 rating/share) ended the evening for CBS.

ABC finished in third place for the evening with a 5.4/9 household rating/share and 8.63 million viewers, but managed a second place finish among adults 18-49 with a 3.3/8 rating/share.

  • Last Week:
    • 5.3/9 HH rating [#3]
    • 8.50M viewers [#3]
    • 3.2/8 A18-49 rating [#3]
  • 8:00 p.m.: An “enhanced” repeat of Lost (3.7/6 HH rating/share, 5.48M viewers, 1.8/5 A18-49 rating/share).
    • Week-to-week numbers (Lost “Enhanced”-Repeat):
      • Households – 3.5/5 to 3.7/6
      • Viewers – 5.16M to 5.48M
      • Adults 18-49 – 1.6/4 to 1.8/5
  • 9:00 p.m.: Lost (7.6/12 HH rating/share, 12.88M viewers, 5.4/13 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 7.7/12 to 7.6/12
      • Viewers – 12.89M to 12.88M
      • Adults 18-49 – 5.4/13 to 5.4/13
  • 10:00 (10:02) p.m.: Eli Stone (5.0/8 HH rating/share, 7.53M viewers, 2.6/8 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 4.5/8 to 5.0/8
      • Viewers – 7.15M to 7.53M
      • Adults 18-49 – 2.5/7 to 2.6/8

NBC followed in fourth place for the evening with a 4.3/7 household rating/share, 6.31 million viewers and a 2.6/7 rating/share among adults 18-49.

  • Last Week:
    • 4.0/6 HH rating [#4]
    • 5.82M viewers [#4]
    • 2.5/6 A18-49 rating [#4]
  • 8:00 p.m.: A repeat of The Office (2.9/4 HH rating/share, 4.17M viewers, 1.8/5 A18-49 rating/share).
  • 9:00 p.m.: The Celebrity Apprentice (5.9/9 HH rating/share, 8.83M viewers, 3.5/8 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 5.1/8 to 5.9/9
      • Viewers -7.67M to 8.83M
      • Adults 18-49 – 3.1/8 to 3.5/8
  • 10:00 p.m.: Lipstick Jungle (4.2/7 HH rating/share, 5.94M viewers, 2.4/6 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 4.0/7 to 4.2/7
      • Viewers – 5.61M to 5.94M
      • Adults 18-49 – 2.5/7 to 2.4/6

The CW finished in fifth place for the evening with a 1.3/2 household rating/share, 1.94 million viewers and a 0.8/2 rating/share among adults 18-49.

  • Last Week:
    • 1.2/2 HH rating [#5]
    • 1.67M viewers [#5]
    • 0.6/2 A18-49 rating [#5]
  • 8:00 p.m.: A repeat of Smallville (1.5/2 HH rating/share, 2.27M viewers, 1.0/3 A18-49 rating/share).
  • 9:00 p.m.: And a repeat of Reaper (1.2/2 HH rating/share, 1.60M viewers, 0.6/2 A18-49 rating/share).
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “American Idol” will be reported in next weeks report for Thursday, March 13, 2008.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback