Hasbro’s Brian Goldner, executive producer of the film, spoke with MTV, detailing some aspects of the film
On the main villain, Cobra Commander, Goldner said: “In effect, this is all about the rise of Cobra Commander. … For fans, they’re really going to love this, because we take them on a journey. … We have to go through the first chapter and then build from there.”
Goldner also touched briefly on the military aspect of the film: “Clearly, the American military is involved, as are other forces. But at the end of the day, the force that matters is the G.I. Joe force, and the Pit, and all the things that relate to that.”
And what would G.I. Joe be without a good toy tie-in? Goldner, who was responsible for releasing G.I. Joe toys back in the ’80’s, confirmed that Hasbro is reviving the 3 and 3/4 inch figures from that decade: “[That size] gives people a chance to get all the figures but get all of the vehicles. So it’s going to be in that scale. … Very true to where we were in the 1980s, and then we’ll take it forward”
G.I. Joe hits theaters on August 7, 2009.