February 2008
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Broadcast TV Ratings for Thursday, February 28, 2008

American Idol’s second elimination episode improved upon last week’s episode by 11% among households and 7% among adults 18-49. The improvement also translated to Don’t Forget The Lyrics (+17% among viewers and +8% among adults 18-49).

Meanwhile ABC’s Lost, though off from double-digits compared to last week, was still the night’s most-watched scripted program, and the overall second most-watched series among adults 18-49.

FOX finished in first place for the evening with a 11.6/18 household rating/share, 20.23 million and a 7.2/18 rating/share among adults 18-49.

  • Last Week:
    • 10.3/16 HH rating [#1]
    • 17.85M viewers [#1]
    • 6.6/16 A18-49 rating [#1]
  • 8:00 p.m.: American Idol (14.8/23 HH rating/share, 25.91M viewers, 9.1/24 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 13.4/21 to 14.8/23
      • Viewers – 23.37M to 25.91M
      • Adults 18-49 – 8.5/22 to 9.1/24
  • 9:00 p.m.: Don’t Forget the Lyrics! (8.5/13 HH rating/share, 14.56M viewers, 5.2/13 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 7.2/11 to 8.5/13
      • Viewers – 12.43M to 14.56M
      • Adults 18-49 – 4.8/11 to 5.2/13

CBS followed in second place for the evening with a 7.3/12 household rating/share, 11.48 million viewers and a 3.3/9 rating/share among adults 18-49.

  • Last Week:
    • 7.7/12 HH rating [#2]
    • 12.19M viewers [#2]
    • 3.3/8 A18-49 rating [#3]
  • 8:00 p.m.: Survivor: Micronesia – Fans vs. Favorites (7.5/12 HH rating/share, 11.60M viewers, 4.2/11 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 7.3/11 to 7.5/12
      • Viewers – 12.66M to 11.60M
      • Adults 18-49 – 4.1/10 to 4.2/11
  • 9:00 p.m.: And that was followed by a repeat of CSI: Crime Scene Investigation (7.5/12 HH rating/share, 11.60M viewers, 3.0/7 A18-49 rating/share).
  • 10:00 p.m.: And a repeat of Without a Trace (7.0/12 HH rating/share, 10.36M viewers, 3.3/9 A18-49 rating/share) ended the evening for CBS.

ABC finished in third place for the evening with a 5.3/9 household rating/share, 8.50 million viewers and a 3.2/8 rating/share among adults 18-49.

  • Last Week:
    • 5.3/8 HH rating [#3]
    • 8.87M viewers [#3]
    • 3.4/8 A18-49 rating [#2]
  • 8:00 p.m.: An “enhanced” repeat of Lost (3.5/5 HH rating/share, 5.18M viewers, 1.6/4 A18-49 rating/share).
    • Week-to-week numbers (Lost “Enhanced”-Repeat):
      • Households – 3.6/6 to 3.5/5
      • Viewers – 5.43M to 5.18M
      • Adults 18-49 – 1.7/4 to 1.6/4
  • 9:00 p.m.: Lost (7.8/12 HH rating/share, 12.85M viewers, 5.4/13 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 7.7/12 to 7.8/12
      • Viewers – 13.65M to 12.85M
      • Adults 18-49 – 5.7/13 to 5.4/13
  • 10:00 (10:02) p.m.: Eli Stone (4.7/8 HH rating/share, 7.46M viewers, 2.7/7 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 4.3/7 to 4.7/8
      • Viewers – 7.19M to 7.46M
      • Adults 18-49 – 2.5/7 to 2.7/7

NBC finished in fourth place for the evening with a 4.0/6 household rating/share, 5.82 million viewers and a 2.5/6 rating/share among adults 18-49.

  • Last Week:
    • 4.0/6 HH rating [#4]
    • 6.09M viewers [#4]
    • 2.5/8 A18-49 rating [#4]
  • 8:00 p.m.: A repeat of The Office (2.8/4 HH rating/share, 4.09M viewers, 1.8/5 A18-49 rating/share).
  • 9:00 p.m.: The Celebrity Apprentice (5.1/8 HH rating/share, 7.62M viewers, 3.1/8 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 5.2/8 to 5.1/8
      • Viewers -8.07M to 7.62M
      • Adults 18-49 – 3.2/8 to 3.1/8
  • 10:00 p.m.: Lipstick Jungle (4.1/7 HH rating/share, 5.75M viewers, 2.5/7 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 4.0/7 to 4.1/7
      • Viewers – 5.72M to 5.75M
      • Adults 18-49 – 2.4/6 to 2.5/7

The CW finished in fifth place for the evening with a 1.2/2 household rating/share, 1.67 million viewers and a 0.6/2 rating/share among adults 18-49.

  • Last Week:
    • 1.8/3 HH rating [#5]
    • 2.90M viewers [#5]
    • 1.2/3 A18-49 rating [#5]
  • 8:00 p.m.: A repeat of Smallville (1.2/2 HH rating/share, 1.80M viewers, 0.7/2 A18-49 rating/share).
  • 9:00 p.m.: And a repeat of Reaper (1.1/2 HH rating/share, 1.53M viewers, 0.6/2 A18-49 rating/share).
    • Last week’s numbers (Supernatural):
      • Households – 2.0/3
      • Viewers – 3.23M
      • Adults 18-49 – 1.3/3
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “American Idol” will be reported in next weeks report for Thursday, March 6, 2008.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

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