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Broadcast TV Ratings for Wednesday, February 27, 2008

FOX had another strong night with its duo of American Idol and Back to You.

Elsewhere on the evening, NBC and CBS battled over second place, with NBC gaining the upper hand.

Over on The CW, America’s Next Top Model continues to perform at below-average levels.

FOX finished in first place for the evening with a 13.7/21 household rating/share, 23.60 million viewers and a 8.9/23 rating/share among adults 18-49.

  • Last Week:
    • 16.2/25 HH rating/share [#1]
    • 28.67M viewers [#1]
    • 11.1/27 A18-49 rating/share [#1]
  • 8:00 p.m.: A 90-minute edition of American Idol (15.7/24 HH rating/share, 27.36M viewers, 10.4/26 A18-49 rating/share).
    • Week-to-week numbers (8:00-10:00):
      • Households – 16.1/24 to 15.7/24
      • Viewers – 28.88M to 27.36M
      • Adults 18-49 – 11.2/27 to 10.4/26
  • 9:30 p.m.: Back to You (7.6/11 HH rating/share, 12.30M viewers, 4.4/11 A18-49 rating/share).
    • Episode-to-episode numbers (Tuesday, February 26, 2008 ):
      • Households – 7.4/11 to 7.6/11
      • Viewers – 12.15M to 12.30M
      • Adults 18-49 – 4.4/11 to 4.4/11

NBC followed in second place for the evening with a 6.5/10 household rating/share, 9.73 million viewers and a 2.6/7 rating/share among adults 18-49.

  • Last Week:
    • 6.1/10 HH rating/share [#2]
    • 9.16M viewers [#2]
    • 2.4/6 A18-49 rating/share [#2]
  • 8:00 p.m: Deal or No Deal (6.0/9 HH rating/share, 9.39M viewers, 2.2/6 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 5.9/9 to 6.0/9
      • Viewers – 9.03M to 9.39M
      • Adults 18-49 – 2.1/5 to 2.2/6
  • 9:00 p.m: A repeat (remember, the season originally aired on USA Network) of Law & Order: Criminal Intent (5.7/9 HH rating/share, 8.34M viewers, 2.2/6 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 5.1/8 to 5.7/9
      • Viewers – 7.71M to 8.34M
      • Adults 18-49 – 1.8/4 to 2.2/6
  • 10:00 p.m: And an original episode of Law & Order (7.7/13 HH rating/share, 11.45M viewers, 3.4/9 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 7.3/12 to 7.7/13
      • Viewers – 10.86M to 11.45M
      • Adults 18-49 – 3.1/8 to 3.4/9

CBS finished in third place for the evening with a 4.8/7 household rating/share and 7.30 million viewers, but fell to fourth place among adults 18-49 with a 2.2/6 rating/share.

  • Last Week:
    • 4.5/7 HH rating/share [#3]
    • 6.66M viewers [#3]
    • 1.9/5 A18-49 rating/share [#4]
  • 8:00 p.m.: Big Brother (3.7/6 HH rating/share, 5.56M viewers, 2.1/5 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 3.4/5 to 3.7/6
      • Viewers – 5.22M to 5.56M
      • Adults 18-49 – 1.9/5 to 2.1/5
  • 9:00 p.m.: A repeat of Criminal Minds (5.5/9 HH rating/share, 8.37M viewers, 2.3/6 A18-49 rating/share).
  • 10:00 p.m.: And a repeat of CSI: NY (5.3/9 HH rating/share, 7.96M viewers, 2.3/6 A18-49 rating/share).

ABC followed in fourth place for the evening with a 4.3/7 household rating/share and 6.55 million viewers, but managed a third place finish among adults 18-49 with a 2.4/6 rating/share.

  • Last Week:
    • 3.7/6 HH rating/share [#4]
    • 5.45M viewers [#4]
    • 2.0/5 A18-49 rating/share [#3]
  • 8:00 p.m.: Wife Swap (3.6/6 HH rating/share, 5.63M viewers, 2.1/5 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 3.6/5 to 3.6/6
      • Viewers – 5.42M to 5.63M
      • Adults 18-49 – 2.0/5 to 2.1/5
  • 9:00 p.m.: Supernanny (5.2/8 HH rating/share, 8.36M viewers, 3.3/8 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 4.0/6 to 5.2/8
      • Viewers – 5.88M to 8.36M
      • Adults 18-49 – 2.3/5 to 3.3/8
  • 10:00 p.m.: Returning from hiatus was Men In Trees (4.0/7 HH rating/share, 5.66M viewers, 1.7/5 A18-49 rating/share).
    • Episode-to-episode numbers (Friday, December 7, 2007 – 8:00):
      • Households – 3.9/7 to 4.0/7
      • Viewers – 5.60M to 5.66M
      • Adults 18-49 – 1.2/4 to 1.7/5
    • Last week’s numbers (Cashmere Mafia):
      • Households – 3.5/6
      • Viewers – 4.78M
      • Adults 18-49 – 1.6/4

The CW finished in fifth place for the evening with a 1.9/3 household rating/share, 2.94 million viewers and a 1.5/4 rating/share among adults 18-49.

  • Last Week:
    • 1.9/3 HH rating/share [#5]
    • 2.84M viewers [#5]
    • 1.4/3 A18-49 rating/share [#5]
  • 8:00 p.m.: America’s Next Top Model (2.4/4 HH rating/share, 3.86M viewers, 2.0/5 A18-49 rating/share).
    • Week-to-week numbers (season ten premiere):
      • Households – 2.4/4 to 2.4/4
      • Viewers – 3.81M to 3.86M
      • Adults 18-49 – 1.9/5 to 2.0/5
  • 9:00 p.m.: A repeat of The Pussycat Dolls Present: Girlicious (1.4/2 HH rating/share, 2.02M viewers, 1.0/2 A18-49 rating/share).
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “American Idol” will be reported in next weeks report for Wednesday, March 5, 2008.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

 

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