February 2008
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Broadcast TV Ratings for Friday, February 22, 2008

A special presentation of Price is Right (the night’s most-watched program) pushed CBS to the front of the pack on Friday night among households and viewers, but strong repeat numbers for Bones and House on FOX put that network in front among adults 18-49.

Meanwhile, the series premiere of Amne$ia on NBC got off to an okay start, holding steady from its 1 vs. 100 lead-in among households and viewers and growing by 14% among adults 18-49.

ABC’s night was salvaged by solid numbers from two episodes of 20/20.

CBS finished in first place for the evening with a 5.1/9 household rating/share and 7.86 million viewers, but fell to third place among adults 18-49 with a 2.0/6 rating/share.

  • Last Week:
    • 4.6/8 HH rating [#2]
    • 6.86M viewers [#3]
    • 1.6/5 A18-49 [#3]
  • 8:00 p.m.: Price is Right (5.9/10 HH rating/share, 9.36M viewers, 2.5/8 A18-49 rating/share).
  • 9:00 p.m.: A repeat of Ghost Whisperer (4.2/7 HH rating/share, 6.35M viewers, 1.7/5 A18-49 rating/share).
    • Last week’s numbers (Celine Dion: The Woman In Me):
      • Households – 5.1/9
      • Viewers – 7.48M
      • Adults 18-49 – 1.5/4
  • 10:00 p.m.: A repeat of Numb3rs (5.1/9 HH rating/share, 7.87M viewers, 1.8/5 A18-49 rating/share).

FOX followed in second place for the evening with a 4.8/8 household rating/share and 7.48 million viewers, but managed a stronger first place finish among adults and an even stronger first among adults 18-49 with a 2.5/7 rating/share.

  • Last Week:
    • 4.3/8 HH rating [#3]
    • 7.13M viewers [#2]
    • 2.6/7 A18-49 rating [#1]
  • 8:00 p.m.: A repeat of Bones (4.6/8 HH rating/share, 7.04M viewers, 2.3/7 A18-49 rating/share).
  • 9:00 p.m.: And that was followed by a repeat of House (5.1/8 HH rating/share, 7.92M viewers, 2.8/8 A18-49 rating/share).

NBC finished in third place for the evening with a 4.6/8 household rating/share and 7.15 million viewers, but was second among adults 18-49 with a 2.2/6 rating/share.

  • Last Week:
    • 5.1/9 HH Rating [#1]
    • 7.99M viewers [#1]
    • 2.2/7 A18-49 rating [#2]
  • 8:00 p.m.: 1 vs. 100 (4.7/8 HH rating/share, 7.55M viewers, 2.1/6 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 5.2/9 to 4.7/8
      • Viewers – 8.05M to 7.55M
      • Adults 18-49 – 2.0/6 to 2.1/6
  • 9:00 p.m.: The series premiere of Amne$ia (4.7/8 HH rating/share, 7.55M viewers, 2.4/7 A18-49 rating/share).
  • 10:00 p.m.: Dateline (4.3/7 HH rating/share, 6.34M viewers, 2.0/6 A18-49 rating/share).
    • Last week’s numbers (Las Vegas – season five finale/series finale – 9:00-11:00):
      • Households – 5.0/9
      • Viewers – 7.98M
      • Adults 18-49 – 2.3/7

ABC followed in fourth place for the evening with a 4.2/7 household rating/share, 6.33 million viewers and a 1.9/5 rating/share among adults 18-49.

  • Last Week:
    • 3.0/5 HH rating [#4]
    • 4.45M viewers [#5]
    • 1.3/4 A18-49 rating [#t4]
  • 8:00 p.m: A repeat of Grey’s Anatomy (2.6/4 HH rating/share, 3.97M viewers, 1.0/3 A18-49 rating/share).
  • 9:00 p.m.: 20/20 (4.4/7 HH rating/share, 6.64M viewers, 1.8/5 A18-49 rating/share).
    • Week-to-week numbers (10:00-11:00)
      • Households – 4.6/8 to 4.4/7
      • Viewers – 6.79M to 6.64M
      • Adults 18-49 – 1.9/6 to 1.8/5
  • 10:00 p.m.: And lastly, the special 20/20: What Would You Do? (5.6/10 HH rating/share, 8.64M viewers, 2.9/8 A18-49 rating/share).

The CW finished in fifth place for the evening with a 2.8/5 household rating/share, 4.72 million viewers and a 1.4/4 rating/share among adults 18-49.

  • Last Week:
    • 2.8/5 HH rating [#5]
    • 4.54M viewers [#4]
    • 1.3/4 A18-49 rating [#t4]
  • 8:00 p.m.: Friday Night Smackdown! (2.8/5 HH rating, 4.72M viewers, 1.4/4 A18-49 rating).
    • Week-to-week numbers:
      • Households – 2.8/5 to 2.8/5
      • Viewers – 4.56M to 4.72M
      • Adults 18-49 – 1.3/4 to 1.4/4

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “Price Is Right” will be reported in next weeks report for Friday, February 29, 2008.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

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