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Broadcast TV Ratings for Thursday, February 21, 2008

The first elimination episode of American Idol, and Don’t Forget the Lyrics!, led FOX to an easy first place finish on Thursday night.

Don’t Forget the Lyrics! was boosted by 3.84 million or 44% among viewers and a staggering 55% among adults 18-49 from its last newly aired episode thanks to its American Idol.

Elsewhere on the evening, CBS got another great night from its mixture of repeats (CSI and Without a Trace) and an original episode of the latest installment of Survivor to finish in a competitive second place for the evening among total audience.

ABC’s Lost seems to have stabilized in its fourth week back on the air, as the series posted nearly identical numbers from the week prior. Also worth noting is that Lost was the second most-watched program of the evening, behind American Idol. Eli Stone also managed to stay even with last week episode, though its numbers still remain relatively low, as does its retention from Lost, especially among adults 18-49. (60% among households, 56% among viewers and 47% among adults 18-49.)

NBC’s numbers were nothing out of the ordinary with a solid performance from Celebrity Apprentice, though its declined in recent weeks. Lipstick Jungle also stabilized, but its numbers are too low.

The CW even got in on some of the good news for the evening. Supernatural, without the benefit of an original episode of Smallville leading into it, proved that it can stand on its own. The series improved by 8% among both viewers and adults 18-49.

Fox finished in first place for the evening with a 10.3/16 household rating/share, 17.85 million and a 6.6/16 rating/share among adults 18-49.

  • Last Week:
    • 2.6/4 HH rating [#4]
    • 3.90M viewers [#4]
    • 1.4/4 A18-49 rating [#t4]
  • 8:00 p.m.: The first elimination episode of American Idol (13.4/21 HH rating/share, 23.17M viewers, 8.4/21 A18-49 rating/share).
  • 9:00 p.m.: Don’t Forget the Lyrics! (7.2/11 HH rating/share, 12.52M viewers, 4.8/11 A18-49 rating/share).
    • Episode-to-episode numbers (February 7, 2008):
      • Households – 5.2/8 to 7.2/11
      • Viewers – 8.68M to 12.52M
      • Adults 18-49 – 3.1/8 to 4.8/11
    • Last week’s numbers (The 39th Annual NAACP Image Awards – 8:00-10:00):
      • Households – 2.6/4
      • Viewers – 3.85M
      • Adults 18-49 – 1.4/4

CBS followed in second place for the evening with a 7.7/12 household rating/share and 12.19 million viewers, but was third among adults 18-49 with a 3.3/8 rating/share.

  • Last Week:
    • 6.9/12 HH rating [#1]
    • 11.24M viewers [#1]
    • 3.2/9 A18-49 rating [#t2]
  • 8:00 p.m.: Survivor: Micronesia – Fans vs. Favorites (7.3/11 HH rating/share, 12.55M viewers, 4.0/10 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 7.5/12 to 7.3/11
      • Viewers – 13.18M to 12.55M
      • Adults 18-49 – 4.6/13 to 4.0/10
  • 9:00 p.m.: And that was followed by a repeat of CSI: Crime Scene Investigation (7.7/12 HH rating/share, 11.92M viewers, 3.1/7 A18-49 rating/share).
  • 10:00 p.m.: And a repeat of Without a Trace (7.9/13 HH rating/share, 12.09M viewers, 3.0/8 A18-49 rating/share) ended the evening for CBS.

ABC finished in third place for the evening with a 5.3/8 household rating/share and 8.87 million viewers, but managed a second place finish among adults 18-49 with a 3.4/8 rating/share.

  • Last Week:
    • 5.7/9 HH rating [#3]
    • 9.22M viewers [#2]
    • 3.5/10 A18-49 rating [#1]
  • 8:00 p.m.: An “enhanced” repeat of Lost (3.7/6 HH rating/share, 5.47M viewers, 1.7/4 A18-49 rating/share).
    • Week-to-week numbers (Lost “Enhanced”-Repeat):
      • Households – 3.9/6 to 3.7/6
      • Viewers – 6.21M to 5.47M
      • Adults 18-49 – 2.1/6 to 1.7/4
  • 9:00 p.m.: Lost (7.7/12 HH rating/share, 13.53M viewers, 5.7/15 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 8.1/13 to 7.7/12
      • Viewers – 13.76M to 13.53M
      • Adults 18-49 – 5.8/15 to 5.7/15
  • 10:00 (10:02) p.m.: Eli Stone (4.6/8 HH rating/share, 7.61M viewers, 2.7/7 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 4.8/8 to 4.6/8
      • Viewers – 7.46M to 7.61M
      • Adults 18-49 – 2.6/7 to 2.7/7

NBC finished in fourth place for the evening with a 4.0/6 household rating/share, 6.09 million viewers and a 2.5/8 rating/share among adults 18-49.

  • Last Week:
    • 6.0/10 HH rating [#2]
    • 9.09M viewers [#3]
    • 3.2/9 A18-49 rating [#t2]
  • 8:00 p.m.: An hour-long repeat of My Name Is Earl (2.9/5 HH rating/share, 4.47M viewers, 1.7/4 A18-49 rating/share).
    • Last week’s numbers (Deal or No Deal):
      • Households – 7.6/13
      • Viewers – 12.18M
      • Adults 18-49 – 3.4/10
  • 9:00 p.m.: The Celebrity Apprentice (5.2/8 HH rating/share, 8.03M viewers, 3.2/8 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 5.9/10 to 5.2/8
      • Viewers – 9.11M to 8.03M
      • Adults 18-49 – 3.7/10 to 3.2/8
  • 10:00 p.m.: Lipstick Jungle (4.0/7 HH rating/share, 5.78M viewers, 2.5/6 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 4.2/7 to 4.0/7
      • Viewers – 6.00M to 5.78M
      • Adults 18-49 – 2.5/7 to 2.5/6

The CW finished in fifth place for the evening with a 1.8/3 household rating/share, 2.90 million viewers and a 1.2/3 rating/share among adults 18-49.

  • Last Week:
    • 2.1/3 HH rating [#5]
    • 3.30M viewers [#5]
    • 1.4/4 A18-49 rating [#t4]
  • 8:00 p.m.: A repeat of Supernatural (1.7/3 HH rating/share, 2.57M viewers, 1.0/3 A18-49 rating/share).
    • Last week’s numbers (Smallville):
      • Households – 2.4/4
      • Viewers – 3.67M
      • Adults 18-49 – 1.5/4
  • 9:00 p.m.: Supernatural (2.0/3 HH rating/share, 3.22M viewers, 1.3/3 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 1.8/3 to 2.0/3
      • Viewers – 2.97M to 3.22M
      • Adults 18-49 – 1.2/3 to 1.3/3
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “American Idol” will be reported in next weeks report for Thursday, February 28, 2008.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback