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Broadcast TV Ratings for Wednesday, February 20, 2008

FOX carries the evening with its two-hour edition of American Idol, featuring performances by the top 12 ladies. The maintained Tuesday night’s ratings, and grew from last week’s numbers by nearly 4 million viewers and 13% among adults 18-49.

Elsewhere on the evening, NBC followed in second place, same as the week prior, but saw some erosion in viewership, likely attributed to the second hour of American Idol.

CBS took third, but Big Brother, the networks only original episode on the evening, continues to do poorly. ABC took a hit, especially in the 9PM hour, where Supernanny declined by a steep 32% among viewers and 34% among adults 18-49.

And lastly, the season premiere of America’s Next Top Model on The CW got off to a poor start. The series declined by 1 million or 20% among viewers and 21% among adults 18-49. Considering this is The CW’s flagship series, this loss in viewership is very concerning. The loss, most likely, can be directly attributed to the presence of American Idol in the hour. Last season (September 26, 2007), ‘Model didn’t have to go up against such stiff competition (FOX aired Kitchen Nightmares in the time period).

FOX finished in first place for the evening with a 16.2/25 household rating/share, 28.67 million viewers and a 11.1/27 rating/share among adults 18-49.

  • Last Week:
    • 11.5/19 HH rating/share [#1]
    • 19.53M viewers [#1]
    • 7.9/21 A18-49 rating/share [#1]
  • 8:00 p.m.: American Idol (16.2/25 HH rating/share, 28.67M viewers, 11.1/27 A18-49 rating/share).
    • Week-to-week numbers (8:00-9:00):
      • Households – 14.3/22 to 16.2/25
      • Viewers – 24.75M to 28.67M
      • Adults 18-49 – 9.8/26 to 11.1/27
    • Last week’s numbers (The Moment of Truth – 9:00-10:00):
      • Households – 8.4/13
      • Viewers – 14.01M
      • Adults 18-49 – 6.0/15

NBC followed in second place for the evening with a 6.1/10 household rating/share, 9.16 million viewers and a 2.4/6 rating/share among adults 18-49.

  • Last Week:
    • 6.6/11 HH rating/share [#2]
    • 10.10M viewers [#2]
    • 2.7/7 A18-49 rating/share [#2]
  • 8:00 p.m: Deal or No Deal (5.9/9 HH rating/share, 8.93M viewers, 2.1/5 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 7.1/11 to 5.9/9
      • Viewers – 11.07M to 8.93M
      • Adults 18-49 – 2.7/7 to 2.1/5
  • 9:00 p.m: A repeat (remember, the season originally aired on USA Network) of Law & Order: Criminal Intent (5.1/8 HH rating/share, 7.70M viewers, 1.9/4 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 5.9/9 to 5.1/8
      • Viewers – 9.06M to 7.70M
      • Adults 18-49 – 2.4/6 to 1.9/4
  • 10:00 p.m: And an original episode of Law & Order (7.3/12 HH rating/share, 10.85M viewers, 3.1/8 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 6.8/11 to 7.3/12
      • Viewers – 10.22M to 10.85M
      • Adults 18-49 – 3.0/8 to 3.1/8

CBS finished in third place for the evening with a 4.5/7 household rating/share and 6.66 million viewers, but fell to fourth place among adults 18-49 with a 1.9/5 rating/share.

  • Last Week:
    • 4.7/8 HH rating/share [#3]
    • 7.07M viewers [#3]
    • 2.0/5 A18-49 rating/share [#4]
  • 8:00 p.m.: Big Brother (3.5/6 HH rating/share, 5.24M viewers, 1.9/5 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 3.7/6 to 3.5/6
      • Viewers – 5.65M to 5.24M
      • Adults 18-49 – 2.0/5 to 1.9/5
  • 9:00 p.m.: A repeat of Criminal Minds (4.9/7 HH rating/share, 7.31M viewers, 1.9/5 A18-49 rating/share).
  • 10:00 p.m.: And a repeat of CSI: NY (5.0/8 HH rating/share, 7.42M viewers, 2.0/6 A18-49 rating/share).

ABC followed in fourth place for the evening with a 3.7/6 household rating/share and 5.45 million viewers, but managed a third place finish among adults 18-49 with a 2.0/5 rating/share.

  • Last Week:
    • 4.4/7 HH rating/share [#4]
    • 6.48M viewers [#4]
    • 2.5/6 A18-49 rating/share [#3]
  • 8:00 p.m.: Wife Swap (3.7/6 HH rating/share, 5.62M viewers, 2.1/5 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 3.5/5 to 3.7/6
      • Viewers – 5.18M to 5.62M
      • Adults 18-49 – 1.8/5 to 2.1/5
  • 9:00 p.m.: Supernanny (4.0/6 HH rating/share, 5.96M viewers, 2.3/6 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 5.8/9 to 4.0/6
      • Viewers – 8.80M to 5.96M
      • Adults 18-49 – 3.5/9 to 2.3/6
  • 10:00 p.m.: Cashmere Mafia (3.5/6 HH rating/share, 4.77M viewers, 1.6/4 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 3.9/6 to 3.5/6
      • Viewers – 5.31M to 4.77M
      • Adults 18-49 -2.0/5 to 1.6/4

The CW finished in fifth place for the evening with a 1.9/3 household rating/share, 2.84 million viewers and a 1.4/3 rating/share among adults 18-49.

  • Last Week:
    • 0.9/1 HH rating/share [#5]
    • 1.28M viewers [#5]
    • 0.6/1 A18-49 rating/share [#5]
  • 8:00 p.m.: The season premiere of America’s Next Top Model (2.5/4 HH rating/share, 3.80M viewers, 1.9/5 A18-49 rating/share).
    • Season premiere comparison (September 26, 2007):
      • Households – 3.1/5 to 2.5/4
      • Viewers – 4.90M to 3.80M
      • Adults 18-49 – 2.4/7 to 1.9/5
    • Last week’s numbers (America’s Next Top Model Exposed):
      • Households – 1.0/2
      • Viewers – 1.41M
      • Adults 18-49 – 0.7/2
  • 9:00 p.m.: A repeat of Monday night’s premiere of The Pussycat Dolls Present: Girlicious (1.3/2 HH rating/share, 1.87M viewers, 0.8/2 A18-49 rating/share).
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “American Idol” will be reported in next weeks report for Wednesday, February 27, 2008.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

 

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