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Broadcast TV Ratings for Thursday, February 14, 2008

CBS pulled in front on Thursday night among households and viewers (and tying for second among adults 18-49), thanks to a fresh installment of Survivor: Micronesia and solid results from repeats of CSI and Without a Trace.

ABC, however, still managed to take first place for the evening among adults 18-49 thanks to Lost, which was the nights most-watched program in the demo, households and viewers.

There was some decline in the viewership of Lost though, as the program declined by more than 1.5 million viewers (-11%) and -12% in the key A18-49 demo.

Week two of freshman dramas Eli Stone (ABC) and Lipstick Jungle (NBC) didn’t fare so well. Eli Stone’s drop was a little less severe (-11% among viewers) than Lipstick Jungle’s however (-19%).

CBS finished in first place for the evening with a 6.9/12 household rating/share and 11.24 million viewers, but was tied for second among adults 18-49 with a 3.2/9 rating/share.

  • Last Week:
    • 7.6/12 HH rating [#1]
    • 11.98M viewers [#1]
    • 3.5/9 A18-49 rating [#2]
  • 8:00 p.m.: The season premiere of Survivor: Micronesia – Fans vs. Favorites (7.6/12 HH rating/share, 13.12M viewers, 4.5/13 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 8.1/13 to 7.6/12
      • Viewers – 14.02M to 13.12M
      • Adults 18-49 – 4.8/13 to 4.5/13
  • 9:00 p.m.: And that was followed by a repeat of CSI: Crime Scene Investigation (6.9/11 HH rating/share, 10.96M viewers, 2.9/8 A18-49 rating/share).
  • 10:00 p.m.: And a repeat of Without a Trace (6.2/11 HH rating/share, 9.63M viewers, 2.3/7 A18-49 rating/share) ended the evening for CBS.

NBC finished in second place for the evening with a 6.0/10 household rating/share, was third among viewers with 9.09 million, and was tied for second among adults 18-49 with a 3.2/9 rating/share.

  • Last Week:
    • 5.7/9 HH rating [#3]
    • 8.53M viewers [#4]
    • 2.9/8 A18-49 rating [#t3]
  • 8:00 p.m.: Deal or No Deal (7.6/12 HH rating/share, 12.04M viewers, 3.4/10 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 6.1/10 to 7.6/12
      • Viewers – 9.31M to 12.04M
      • Adults 18-49 – 2.6/7 to 3.4/10
  • 9:00 p.m.: The Celebrity Apprentice (5.9/10 HH rating/share, 9.09M viewers, 3.7/10 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 5.7/9 to 5.9/10
      • Viewers – 8.71M to 9.09M
      • Adults 18-49 – 3.3/8 to 3.7/10
  • 10:00 p.m.: Week two of Lipstick Jungle (4.3/8 HH rating/share, 6.13M viewers, 2.5/7 A18-49 rating/share).
    • Week-to-week numbers (series premiere):
      • Households – 5.3/9 to 4.3/8
      • Viewers – 7.54M to 6.13M
      • Adults 18-49 – 2.9/8 to 2.5/7

ABC finished in third place for the evening with a 5.7/9 household rating/share, but was a stronger second among viewers with 9.22 million viewers and an even stronger first among adults 18-49 with a 3.5/10 rating/share .

  • Last Week:
    • 6.4/10 HH rating [#2]
    • 10.31M viewers [#2]
    • 4.1/11 A18-49 rating [#1]
  • 8:00 p.m.: An “enhanced” repeat of Lost (4.0/7 HH rating/share, 6.21M viewers, 2.0/6 A18-49 rating/share).
  • 9:00 p.m.: Lost (8.1/13 HH rating/share, 13.62M viewers, 5.7/15 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 8.8/14 to 8.1/13
      • Viewers – 15.29M to 13.62M
      • Adults 18-49 – 6.5/16 to 5.7/15
  • 10:00 (10:05) p.m.: Eli Stone (5.0/9 HH rating/share, 7.82M viewers, 2.8/8 A18-49 rating/share).
    • Week-to-week numbers (series premiere):
      • Households – 5.7/10 to 5.0/9
      • Viewers – 8.83M to 7.82M
      • Adults 18-49 – 3.3/9 to 2.8/8

Fox followed in fourth place for the evening with a 2.6/4 household rating/share and 3.90 million and was tied for fourth among adults 18-49 with a 1.4/4 rating/share.

  • Last Week:
    • 5.5/9 HH rating [#4]
    • 9.04M viewers [#3]
    • 2.9/8 A18-49 rating [#t3]
  • 8:00 p.m.: The 39th Annual NAACP Image Awards (2.6/4 HH rating/share, 3.90M viewers, 1.4/4 A18-49 rating/share).
    • Last week’s numbers (Are You Smarter Than a 5th Grader? – 8:00):
      • Households – 5.8/9 to
      • Viewers – 9.51M to M
      • Adults 18-49 – 2.7/7 to
    • Last week’s numbers (Don’t Forget the Lyrics! – 9:00)
      • Households – 5.2/8 to
      • Viewers – 8.68M to M
      • Adults 18-49 – 3.1/8 to

The CW finished in fifth place for the evening with a 2.1/3 household rating/share and 3.30 million viewers, but managed a fourth place tie among adults 18-49 with a 1.4/4 rating/share.

  • Last Week:
    • 2.3/4 HH rating [#5]
    • 3.32M viewers [#5]
    • 1.4/4 A18-49 rating [#5]
  • 8:00 p.m.: Smallville (2.4/4 HH rating/share, 3.67M viewers, 1.5/4 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 2.7/4 to 2.4/4
      • Viewers – 4.01M to 3.67M
      • Adults 18-49 – 1.8/5 to 1.5/4
  • 9:00 p.m.: Supernatural (1.8/3 HH rating/share, 2.94M viewers, 1.2/3 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 1.9/3 to 1.8/3
      • Viewers – 2.68M to 2.94M
      • Adults 18-49 – 1.1/3 to 1.2/3
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “Lost” will be reported in next weeks report for Thursday, February 21, 2008.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback