February 2008
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Broadcast TV Ratings for Sunday, February 10, 2008

Despite being down slightly from last year, CBS’s presentation of the 50th Annual Grammy Awards along with a strong outing from 60 Minutes pushed the network to first place for the evening among households, viewers and adults 18-49.

ABC followed in a competitive second place, with the nights most-watched program (other than the Awards show) with Extreme Makeover: Home Edition, however Brothers & Sisters returned with poor results, dropping by more than 20% among viewers and adults 18-49.

Fox settled in for third place with a solid performance from the last hour of the NFL Pro Bowl, and repeat and original episodes of its animated comedy lineup. NBC meanwhile, saw good results for a Most Outrageous Moments special.

The CW was, as usual, well behind in last place.

CBS finished in first place for the evening with a 10.3/16 household rating/share, 16.92 million viewers and a 5.8/14 rating/share among adults 18-49.

  • Last Week
    • 3.2/5 HH Rating/Share [#2]
    • 4.66M Viewers [#2]
    • 0.8/2 A18-49 Rating [#t3]
  • 7:00 p.m.: 60 Minutes (8.6/14 HH rating/share, 12.96M viewers, 2.5/7 A18-49 rating/share).
    • Episode-to-episode numbers (January 27, 2008):
      • Households – 9.5/15 to 8.6/14
      • Viewers – 14.48M to 12.96M
      • Adults 18-49 – 2.7/8 to 2.5/7
    • Last week’s numbers (CBS Reports):
      • Households – 2.3/4
      • Viewers – 3.26M
      • Adults 18-49 – 0.4/1
  • 8:00 p.m.: The 50th Annual Grammy Awards (10.8/16 HH rating/share, 18.23M viewers, 6.9/16 A18-49 rating/share).
    • Year-to-year numbers (February 11, 2007):
      • Households – 12.1/19 to 10.8/16
      • Viewers – 20.06M to 18.23M
      • Adults 18-49 – 8.3/20 to 6.9/16

ABC followed in second place for the evening with a 7.2/11 household rating/share, 12.43 million viewers and a 4.3/10 rating/share among adults 18-49.

  • Last Week:
    • 2.4/4 HH Rating/Share [#3]
    • 3.92M Viewers [#3]
    • 1.2/2 A18-49 Rating [#2]
  • 7:00 p.m.: America’s Funniest Home Videos (5.3/9 HH rating/share, 9.57M viewers, 3.0/8 A18-49 rating/share).
    • Episode-to-episode numbers (January 27, 2008):
      • Households – 4.5/7 to 5.3/9
      • Viewers – 8.06M to 9.57M
      • Adults 18-49 – 2.7/8 to 3.0/8
  • 8:00 p.m.: A two-hour edition of Extreme Makeover: Home Edition (9.0/14 HH rating/share, 15.76M viewers, 5.5/12 A18-49 rating/share).
    • Episode-to-episode numbers (January 27, 2008):
      • Households – 7.8/12 to 9.0/14
      • Viewers – 13.55M to 15.76M
      • Adults 18-49 – 5.1/12 to 5.5/12
  • 10:00 p.m.: Brothers & Sisters (5.8/9 HH rating/share, 8.63M viewers, 3.1/8 A18-49 rating/share).
    • Episode-to-episode numbers (January 13, 2008):
      • Households – 7.4/12 to 5.8/9
      • Viewers – 10.90M to 8.63M
      • Adults 18-49 – 4.2/10 to 3.1/8

Fox finished in third place for the evening with a 4.5/7 household rating/share, 7.41 million viewers and a 3.2/8 rating/share among adults 18-49.

  • Last Week:
    • 36.5/55 HH Rating/Share [#1]
    • 79.48M Viewers [#1]
    • 31.4/62 A18-49 Rating [#1]
  • 7:00 p.m.: The ending portion of the NFL Pro Bowl (5.6/9 HH rating/share, 8.86M viewers, 3.3/9 A18-49 rating/share).
    • Last week’s numbers (Super Bowl XLII: NY Giants vs. New England Patriots – 6:30-10:12):
      • Households – 43.1/65
      • Viewers – 97.45M
      • Adults 18-49 – 37.5/73
  • 8:00 & 8:30 p.m.: A repeat of The Simpsons (4.1/6 HH rating/share, 6.86M viewers, 3.0/7 A18-49 rating/share) was followed by an original episode of King of the Hill (3.6/5 HH rating/share, 6.12M viewers, 2.8/6 A18-49 rating/share).
    • Episode-to-episode numbers (King of the Hill – January 6, 2008):
      • Households – 4.2/6 to 4.1/6
      • Viewers – 6.94M to 6.12M
      • Adults 18-49 – 3.3/7 to 2.8/6
  • 9:00 & 9:30 p.m.: Back-to-back repeats of Family Guy (4.1/6 HH rating/share, 6.89M viewers, 3.3/8 A18-49 rating/share).
    • Last week’s numbers (Super Bowl XLII: Postgame – 10:12-10:38):
      • Households – 30.1/47
      • Viewers – 63.93M
      • Adults 18-49 – 26.6/54
    • Last week’s numbers (House – 10:38-11:38):
      • Households – 15.7/27
      • Viewers – 29.05M
      • Adults 18-49 – 12.9/31

NBC followed in fourth place for the evening with a 3.4/5 household rating/share, 5.90 million viewers and a 2.1/5 rating/share among adults 18-49.

  • Last Week:
    • 1.5/2 HH Rating/Share [#4]
    • 2.30M Viewers [#4]
    • 0.8/2 A18-49 Rating [#t3]
  • 7:00 p.m.: Two back-to-back repeats of American Gladiators (2.1/3 HH rating/share, 3.64M viewers, 1.4/4 A18-49 rating/share).
  • 9:00 p.m.: And a two-hour original Top 100 Most Outrageous Moments (4.8/8 HH rating/share, 8.16M viewers, 2.8/7 A18-49 rating/share) ended the evening for NBC.

The CW was left in fifth place with a 0.7/1 household rating/share, 0.95 million viewers and a 0.3/1 rating/share among adults 18-49.

  • Last Week:
    • 0.5/1 HH Rating/Share [#5]
    • 0.62M Viewers [#5]
    • 0.2/0 A18-49 Rating [#5]
  • 7:00 & 7:30 p.m.: CW Now (0.5/1 HH rating/share, 694,000 viewers, 0.3/1 A18-49 rating/share) was followed by a repeat of Everybody Hates Chris (0.6/1 HH rating/share, 900,000 viewers, 0.3/1 A18-49 rating/share).
    • Week-to-week numbers (CW Now):
      • Households – 0.3/0 to 0.5/1
      • Viewers – 0.35M to 0.69M
      • Adults 18-49 – 0.1/0 to 0.3/1
  • 8:00 & 8:30 p.m.: Another repeat of Everybody Hates Chris (0.8/1 HH rating/share, 1.20 viewers, 0.5/1 A18-49 rating/share) was followed by a repeat of Aliens in America (0.8/1 HH rating/share, 1.16M viewers, 0.4/1 A18-49 rating/share).
    • Last week’s numbers (Life is Wild):
      • Households – 0.6/1
      • Viewers – 0.74M
      • Adults 18-49 – 0.2/0
  • 9:00 & 9:30 p.m.: A repeat of Girlfriends (0.6/1 HH rating/share, 847,000 viewers, 0.3/1 A18-49 rating/share) was followed up by a repeat of The Game (0.7/1 HH rating/share, 896,000 viewers, 0.4/1 A18-49 rating/share).
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “The 50th Annual Grammy Awards” will be reported in next weeks report for Sunday, February 17, 2008.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

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  • rstonge

    Don’t cancel Friday Night Lights. It has become a vey good show.

  • rstonge

    Don’t cancel Friday Night Lights. It has become a vey good show.