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Broadcast TV Ratings for Thursday, February 7, 2008

The season premiere of the next edition of Survivor (Micronesia) propelled CBS to first place on the evening among households and viewers. ABC, however, drew the most viewers in the key A18-49 demographic, thanks to another strong performance by Lost, which again led the night among households, viewers and adults 18-49.

On the new series front, the news wasn’t as good. ABC’s Eli Stone fell nearly 2 million viewers and 16% among viewers and 10% among adults 18-49. Though the show still drew a first place finish in the hour among adults 18-49, overcoming the series premiere of NBC’s Lipstick Jungle.

Which brings us to that show. I know it’s just the first week, but you can basically call the shows performance a flop. It slid from its lead-in by 12% among both adults 18-49 and viewers (-1.04 million) settling for last place on the hour.

Not a good start for the new NBC series, and a poor performance by Eli Stone, which continues to drop significantly in its second-half hour (numbers will drop even further when finals are released since Lost ran 5 minutes into the 10:00 p.m. hour).

However, I’ve always maintained that week three is the key of a new show, so let’s see what happens next week for Eli Stone and the week after for Lipstick Jungle, before truly declaring them dead.

CBS finished in first place for the evening with a 7.6/12 household rating/share and 11.98 million viewers, but was second among adults 18-49 with a 3.5/9 rating/share.

  • Last Week:
    • 6.9/11 HH rating [#2]
    • 10.36M viewers [#2]
    • 2.4/6 A18-49 rating [#4]
  • 8:00 p.m.: The season premiere of Survivor: Micronesia (8.1/13 HH rating/share, 13.87M viewers, 4.8/13 A18-49 rating/share).
    • Season premiere comparison (February 8, 2007 – Survivor: Fiji):
      • Households – 9.7/15 to 8.1/13
      • Viewers – 16.08M to 13.87M
      • Adults 18-49 – 5.6/15 to 4.8/13
  • 9:00 p.m.: And that was followed by a repeat of CSI: Crime Scene Investigation (7.9/12 HH rating/share, 11.91M viewers, 3.2/8 A18-49 rating/share).
  • 10:00 p.m.: And a repeat of Without a Trace (6.9/12 HH rating/share, 10.16M viewers, 2.7/7 A18-49 rating/share) ended the evening for CBS.

ABC followed in second place for the evening with a 6.4/10 household rating/share and 10.31 million viewers, but was a stronger first among adults 18-49 with a 4.1/11 rating/share .

  • Last Week:
    • 8.3/13 HH rating [#1]
    • 13.58M viewers [#1]
    • 5.3/14 A18-49 rating [#1]
  • 8:00 p.m.: A repeat of Lost (4.4/7 HH rating/share, 6.50M viewers, 2.2/6 A18-49 rating/share).
    • Last week’s numbers (Lost Recap Special):
      • Households – 8.0/12
      • Viewers – 13.16M
      • Adults 18-49 – 5.0/13
  • 9:00 p.m.: Lost (8.8/13 HH rating/share, 15.06M viewers, 6.4/16 A18-49 rating/share).
    • Week-to-week numbers (season four premiere):
      • Households – 9.4/14 to 8.8/13
      • Viewers – 16.14M to 15.06M
      • Adults 18-49 – 6.7/17 to 6.4/16
  • 10:00 (10:05) p.m.: Eli Stone (6.0/10 HH rating/share, 9.38M viewers, 3.6/10 A18-49 rating/share).
    • Week-to-week numbers (series premiere):
      • Households – 7.1/12 to 6.0/10
      • Viewers – 11.14M to 9.38M
      • Adults 18-49 – 4.0/11 to 3.6/10

NBC finished in third place for the evening with a 5.7/9 household rating/share, but was fourth among viewers with 8.53 million and finished in a tie for third among adults 18-49 with a 2.9/8 rating/share.

  • Last Week:
    • 4.5/7 HH rating [#4]
    • 6.83M viewers [#4]
    • 2.8/7 A18-49 rating [#3]
  • 8:00 p.m.: Deal or No Deal (6.2/10 HH rating/share, 9.31M viewers, 2.7/7 A18-49 rating/share).
  • 9:00 p.m.: The Celebrity Apprentice (5.7/9 HH rating/share, 8.66M viewers, 3.3/8 A18-49 rating/share).
    • Week-to-week numbers (9:00-11:00):
      • Households – 5.1/8 to 5.7/9
      • Viewers – 7.82M to 8.66M
      • Adults 18-49 – 3.2/8 to 3.3/8
  • 10:00 p.m.: The series premiere of Lipstick Jungle (5.3/9 HH rating/share, 7.62M viewers, 2.9/8 A18-49 rating/share).

Fox followed in fourth place for the evening with a 5.5/9 household rating/share, but managed a third place finish among viewers and 9.04 million and was tied for third among adults 18-49 with a 2.9/8 rating/share.

  • Last Week:
    • 6.2/9 HH rating [#3]
    • 10.30M viewers [#3]
    • 3.2/8 A18-49 rating [#2]
  • 8:00 p.m.: Are You Smarter Than a 5th Grader? (5.7/9 HH rating/share, 9.51M viewers, 2.7/8 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 6.4/10 to 5.7/9
      • Viewers – 10.56M to 9.51M
      • Adults 18-49 – 3.1/8 to 2.7/8
  • 9:00 p.m.: Don’t Forget the Lyrics (5.1/8 HH rating/share, 8.57M viewers, 3.1/8 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 6.0/9 to 5.1/8
      • Viewers – 10.07M to 8.57M
      • Adults 18-49 – 3.3/8 to 3.1/8

The CW was left in fifth place earning a 2.3/4 household rating/share, 3.32 million viewers and a 1.4/4 rating/share among adults 18-49.

  • Last Week:
    • 2.1/3 HH rating [#5]
    • 3.40M viewers [#5]
    • 1.4/4 A18-49 rating [#5]
  • 8:00 p.m.: Smallville (2.7/4 HH rating/share, 3.97M viewers, 1.8/5 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 2.4/4 to 2.7/4
      • Viewers – 3.81M to 3.97M
      • Adults 18-49 – 1.6/4 to 1.8/5
  • 9:00 p.m.: Supernatural (1.9/3 HH rating/share, 2.67M viewers, 1.1/3 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 1.8/3 to 1.9/3
      • Viewers – 2.95M to 2.67M
      • Adults 18-49 – 1.3/3 to 1.1/3
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “Lost” will be reported in next weeks report for Thursday, February 14, 2008.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

  • matt

    personally i’d call Eli Stone’s ratings quite good yes the usual week to week drop off from the 1st episode but as you said above week 3 is usually a decider for many viewers at to whether to come back for more

  • matt

    personally i’d call Eli Stone’s ratings quite good yes the usual week to week drop off from the 1st episode but as you said above week 3 is usually a decider for many viewers at to whether to come back for more