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Broadcast TV Ratings for Monday, February 4, 2008

ABC takes the night among households and viewers thanks to a strong showing from a 90 minute 20/20 special which focused on the Natalee Holloway case.

NBC, however, managed to take first place for the evening among adults 18-49 thanks to strong outings from American Gladiator and the nights most-watched program (among households, viewers and adults 18-49) Deal or No Deal.

Over on Fox, the network failed to boost the performances of Prison Break and Terminator, which both received an advertising boost from the Super Bowl, especially in the case of Terminator. However, the good news was that the program has stabilized and grew in overall audience from its most recent airing.

ABC finished in first place for the evening with a 7.5/12 household rating/share and 11.20 million viewers, but was second among adults 18-49 with a 3.4/9 rating/share.

  • Last Week:
    • 4.9/8 HH rating [#4]
    • 7.35M viewers [#4]
    • 2.2/5 A18-49 rating [#4]
  • 8:00 p.m.: Dance War: Bruno vs. Carrie Ann (6.5/10 HH rating/share, 9.77M viewers, 2.5/6 A18-49 rating/share).
    • Week-to-week numbers (8:00-9:00):
      • Households – 6.3/10 to 6.5/10
      • Viewers – 9.45M to 9.77M
      • Adults 18-49 – 2.5/7 to 2.5/6
  • 9:30 p.m.: The 20/20 special “The Final Hours of Natalee Holloway” (8.5/14 HH rating/share, 12.63M viewers, 4.2/11 A18-49 rating/share).
    • Last week’s numbers (October Road):
      • Households – 3.3/6
      • Viewers – 4.95M
      • Adults 18-49 – 1.9/5

NBC followed in second place for the evening with a 6.4/10 household rating/share and 11.04 million viewers, but managed a strong first place finish among adults 18-49 with a 4.1/10 rating/share.

  • Last Week:
    • 6.9/11 HH rating [#1]
    • 11.43M viewers [#1]
    • 4.0/10 A18-49 rating [#1]
  • 8:00 p.m.: American Gladiators (5.1/8 HH rating/share, 9.06M viewers, 3.5/9 A18-49 rating/share).
    • Week-to-week numbers (8:00-9:00):
      • Households – 4.8/8 to 5.1/8
      • Viewers – 8.60M to 9.06M
      • Adults 18-49 – 3.7/10 to 3.5/9
  • 9:30 p.m.: Deal or No Deal (7.7/12 HH rating/share, 13.02M viewers, 4.4/11 A18-49 rating/share).
    • Episode-to-episode numbers (January 21, 2008 – 9:00-10:00):
      • Households – 8.5/13 to 7.7/12
      • Viewers – 14.24M to 13.02M
      • Adults 18-49 – 4.4/10 to 4.4/11

CBS finished in third place for the evening with a 6.0/9 household rating/share and 9.18 million viewers, but fell to fourth among adults 18-49 with a 2.9/7 rating/share.

  • Last Week:
    • 6.0/9 HH rating [#2]
    • 9.28M viewers [#2]
    • 3.1/8 A18-49 rating [#3]
  • 8:00 & 8:30 p.m.: A repeat of How I Met Your Mother (4.8/7 HH rating/share, 7.81M viewers, 2.7/7 A18-49 rating/share) was followed by the series premiere of Welcome to the Captain (5.1/8 HH rating/share, 8.14M viewers, 2.7/7 A18-49 rating/share).
  • 9:00 & 9:30 p.m.: A repeat of Two and a Half Men (7.9/12 HH rating/share, 12.24M viewers, 3.8/9 A18-49 rating/share) was followed by the third season premiere of The New Adventures of Old Christine (6.2/9 HH rating/share, 9.33M viewers, 3.1/7 A18-49 rating/share).
    • Season premiere comparison (September 18, 2006):
      • Households – 8.0/12 to 6.2/9
      • Viewers – 12.01M to 9.33M
      • Adults 18-49 – 4.2/10 to 3.1/7
    • Episode-to-episode numbers (May 7, 2007 – 8:30 – season two finale):
      • Households – 4.9/8 to 6.2/9
      • Viewers – 7.82M to 9.33M
      • Adults 18-49 – 2.8/8 to 3.1/7
  • 10:30 p.m.: A repeat of CSI: Miami (6.0/10 HH rating/share, 8.77M viewers, 2.4/6 A18-49 rating/share).

Fox followed in fourth place for the evening with a 5.2/8 household rating/share and 8.15 million viewers, but managed a third place finish among adults 18-49 with a 3.2/8 rating/share.

  • Last Week:
    • 5.0/8 HH rating [#3]
    • 8.23M viewers [#3]
    • 3.3/8 A18-49 rating [#2]
  • 8:00 p.m.: Prison Break (4.8/7 HH rating/share, 7.46M viewers, 2.9/8 A18-49 rating/share).
    • Episode-to-episode numbers (January 22):
      • Households – 4.7/7 to 4.8/7
      • Viewers – 7.83M to 7.46M
      • Adults 18-49 – 3.1/8 to 2.9/8
  • 9:00 p.m.: Terminator: The Sarah Connor Chronicles (5.5/8 HH rating/share, 8.85M viewers, 3.5/8 A18-49 rating/share).
    • Episode-to-episode numbers (January 22):
      • Households – 5.3/8 to 5.5/8
      • Viewers – 8.66M to 8.85M
      • Adults 18-49 – 3.6/8 to 3.5/8

The CW was left in fifth place with a 1.3/2 household rating/share, 1.76 million viewers and a 0.8/2 rating/share among adults 18-49.

  • Last Week:
    • 1.2/2 HH rating [#5]
    • 1.69M viewers [#5]
    • 0.7/2 A18-49 rating [#5]
  • 8:00 p.m.: A repeat of Gossip Girl (1.1/2 HH rating/share, 1.48M viewers, 0.6/2 A18-49 rating/share).
    • Last week’s numbers (Gossip Girl: Secrets Revealed):
      • Households – 1.2/2
      • Viewers – 1.72M
      • Adults 18-49 – 0.7/2
  • 9:00 & 9:30 p.m.: Returning from extended hiatus’s were Girlfriends (1.4/2 HH rating/share, 1.97M viewers, 0.8/2 A18-49 rating/share) and The Game (1.5/2 HH rating/share, 2.11M viewers, 1.0/2 A18-49 rating/share).
    • Episode-to-episode numbers (Girlfriends – December 10, 2007):
      • Households – 1.4/2 to 1.4/2
      • Viewers – 2.07M to 1.97M
      • Adults 18-49 – 0.9/2 to 0.8/2
    • Episode-to-episode numbers (The Game – December 10, 2007):
      • Households – 1.7/3 to 1.5/2
      • Viewers – 2.42M to 2.11M
      • Adults 18-49 – 1.2/3 to 1.0/2

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “Deal or No Deal” will be reported in next weeks report for Monday, February 11, 2008.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

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