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Broadcast TV Ratings for Thursday, January 31, 2008

Lost returned strongly Thursday night, as the season four premiere succeeded in attracting a large audience. Though off from its season three premiere, the show rebounded significantly from last season’s finale, improving by 16% or over 2 million viewers and 14% among adults 18-49.

There’s some cause for concern in the second half drop, but the network had mostly good news in the series premiere of Eli Stone, which won its hour and performed stronger, and held better retention from Lost, than did the networks last show to premiere out of Lost (The Nine).

That concluded ABC’s sweep of the night (the 8:00 pm Lost clip show also won its hour).

Elsewhere on the night, CBS aired repeats, which put it in second in overall audience, but fourth among adults 18-49. Fox got its usually solid performance out of its two game shows ‘5th Grader’ and ‘Lyrics’ (the network was second on the night among adults 18-49) and NBC slid a bit against stiffer competition.

Over on The CW, the network did well last night, as Smallville and Supernatural each returned on par with their last newly aired episodes.

ABC finished in first place for the evening with an 8.3/13 household rating/share, 13.58 million viewers and a 5.3/14 rating/share among adults 18-49.

  • Last Week:
    • 4.9/8 HH rating [#t3]
    • 7.04M viewers [#4]
    • 2.4/7 A18-49 rating [#4]
  • 8:00 p.m.: A recap show to celebrate the return of Lost (8.0/12 HH rating/share, 13.06M viewers, 5.0/13 A18-49 rating/share).
    • Last week’s numbers (Ugly Betty):
      • Households – 6.1/10
      • Viewers – 8.88M
      • Adults 18-49 – 2.9/8
  • 9:00 p.m.: The season four premiere of Lost (9.5/14 HH rating/share, 16.07M viewers, 6.7/17 A18-49 rating/share).
    • Season premiere comparison (season three premiere – October 24, 2006 – 10:00-11:00):
      • Households – 11.0/16 to 9.5/14
      • Viewers – 18.82M to 16.07M
      • Adults 18-49 – 7.7/19 to 6.7/17
    • Episode-to-episode numbers (season three finale – May 23, 2007 9:00-11:00):
      • Households – 8.0/13 to 9.5/14
      • Viewers – 13.86M to 16.06M
      • Adults 18-49 – 5.9/15 to 6.7/17
  • 10:00 p.m.: And the series premiere of Eli Stone (7.3/12 HH rating/share, 11.63M viewers, 4.2/12 A18-49 rating/share).
    • Series Premiere Comparison (The Nine – Thursday, October 24, 2006):
      • Households – 7.8/13 to 7.3/12
      • Viewers – 11.19M to 11.63M
      • Adults 18-49 – 4.6/12 to 4.2/12
    • Last week’s numbers (Big Shots):
      • Households – 3.5/6
      • Viewers – 4.89M
      • Adults 18-49 – 1.9/5

CBS followed in second place for the evening with a 6.9/11 household rating/share and 10.36 million viewers, but was well back in fourth among adults 18-49 with a 2.4/6 rating/share.

  • Last Week:
    • 7.5/12 HH rating [#1]
    • 11.21M viewers [#1]
    • 2.6/7 A18-49 rating [#3]
  • 8:00 p.m.: A repeat of CSI: New York (5.8/9 HH rating/share, 8.82M viewers, 1.8/5 A18-49 rating/share).
  • 9:00 p.m.: And that was followed by a repeat of CSI: Crime Scene Investigation (7.7/12 HH rating/share, 11.87M viewers, 2.8/7 A18-49 rating/share).
  • 10:00 p.m.: And a repeat of Without a Trace (7.1/12 HH rating/share, 10.40M viewers, 2.4/6 A18-49 rating/share) ended the evening for CBS.

Fox finished in third place for the evening with a 6.2/9 household rating/share and 10.30 million viewers, but managed a stronger second place finish among adults 18-49 with a 3.2/8 rating/share.

  • Last Week:
    • 6.4/10 HH rating [#2]
    • 10.32M viewers [#2]
    • 3.2/8 A18-49 rating [#1]
  • 8:00 p.m.: Are You Smarter Than a 5th Grader? (6.4/10 HH rating/share, 10.56M viewers, 3.1/8 A18-49 rating/share).
    • Week-to-week numbers (8:00-10:00):
      • Households – 6.5/10 to 6.4/10
      • Viewers – 10.42M to 10.56M
      • Adults 18-49 – 3.3/9 to 3.1/8
  • 9:00 p.m.: Don’t Forget the Lyrics (5.5/9 HH rating/share, 10.03M viewers, 3.2/8 A18-49 rating/share).
    • Last week’s numbers (January 17, 2008):
      • Households – 5.2/8 to 5.5/9
      • Viewers – 8.79M to 10.03M
      • Adults 18-49 – 3.4/9 to 3.2/8

NBC followed in fourth place for the evening with a 4.5/7 household rating/share and 6.83 million viewers, but was a littler stronger among adults 18-49 where the network placed third for the evening with a 2.8/7 rating/share.

  • Last Week:
    • 4.9/8 HH rating [#t3]
    • 7.59M viewers [#3]
    • 3.1/8 A18-49 rating [#2]
  • 8:00 & 8:30 p.m.: Back-to-back repeats of My Name Is Earl and The Office (3.4/5 HH rating/share, 5.30M viewers, 2.2/6 A18-49 rating/share) and (2.9/4 HH rating/share, 4.48M viewers, 1.9/5 A18-49 rating/share).
    • Last week’s numbers (Chuck):
      • Households – 4.4/7
      • Viewers – 6.91M
      • Adults 18-49 – 2.7/7
  • 9:00 p.m.: A two-hour edition of The Celebrity Apprentice (5.1/8 HH rating/share, 7.79M viewers, 3.2/8 A18-49 rating/share).
    • Week-to-week numbers (9:00-10:00):
      • Households – 5.7/9 to 5.1/8
      • Viewers – 8.68M to 7.79M
      • Adults 18-49 – 3.7/9 to 3.2/8
    • Last week’s numbers (Chuck – 10:00-11:00):
      • Households – 4.2/7 to
      • Viewers – 6.56M to M
      • Adults 18-49 – 2.8/8 to

The CW was left in fifth place earning a 2.1/3 household rating/share, 3.40 million viewers and a 1.4/4 rating/share among adults 18-49.

  • Last Week:
    • 1.3/2 HH rating [#5]
    • 1.98M viewers [#5]
    • 0.7/2 A18-49 rating [#5]
  • 8:00 p.m.: Smallville (2.4/4 HH rating/share, 3.82M viewers, 1.6/5 A18-49 rating/share).
    • Episode-to-episode numbers (December 13, 2007):
      • Households – 2.5/4 to 2.4/4
      • Viewers – 3.71M to 3.82M
      • Adults 18-49 – 1.5/4 to 1.6/5
  • 9:00 p.m.: Supernatural (1.8/3 HH rating/share, 2.98M viewers, 1.2/3 A18-49 rating/share).
    • Episode-to-episode numbers (December 13, 2007):
      • Households – 2.0/3 to 1.8/3
      • Viewers – 3.02M to 2.98M
      • Adults 18-49 – 1.2/3 to 1.2/3
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “Lost” will be reported in next weeks report for Thursday, February 7, 2008.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback