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Broadcast TV Ratings for Monday, January 28, 2008

ABC and CBS finish in close among households and viewers, while NBC takes the win among adults 18-49 on this night which saw the President give his final State of the Union Address.

Because the major networks (with the exception of The CW) presented the President’s State of the Union Address with no commericials, the following numbers for ABC, CBS, FOX and NBC exclude the 9:00 p.m. hour.  That includes in the overall nightly averages.

ABC finished in first place for the evening with a 5.0/8 household rating/share and 7.44 million viewers, but fell way down to fourth place among adults 18-49 with a 2.0/5 rating/share.

  • Last Week:
    • 4.9/8 HH rating [#4]
    • 7.35M viewers [#4]
    • 2.2/5 A18-49 rating [#4]
  • 8:00 p.m.: Dance War: Bruno vs. Carrie Ann (6.2/10 HH rating/share, 9.37M viewers, 2.4/6 A18-49 rating/share).
    • Week-to-week numbers (8:00-9:30):
      • Households – 6.5/10 to 6.2/10
      • Viewers – 9.80M to 9.37M
      • Adults 18-49 – 2.6/6 to 2.4/6
  • 9:00-10:30 p.m.: The State of the Union Address (not counted in the ratings) and the network’s analysis of the address (The final numbers for the networks analysis portion of the address will be available in the report for next week’s ratings–February 4).
    • Last week’s numbers (Notes from the Underbelly – 9:30):
      • Households – 3.1/5
      • Viewers – 4.48M
      • Adults 18-49 – 1.6/4
  • 10:30 p.m.: A repeat of Samantha Who? (2.5/5 HH rating/share, 3.56M viewers, 1.0/3 A18-49 rating/share).
    • Last week’s numbers (October Road):
      • Households – 3.3/6
      • Viewers – 4.95M
      • Adults 18-49 – 1.9/5

CBS followed in second place for the evening with a 4.9/8 household rating/share, 7.31 million viewers and a 2.5/7 rating/share among adults 18-49.

  • Last Week:
    • 6.0/9 HH rating [#2]
    • 9.28M viewers [#2]
    • 3.1/8 A18-49 rating [#3]
  • 8:00 & 8:30 p.m.: A repeat of How I Met Your Mother (5.0/8 HH rating/share, 7.52M viewers, 2.6/7 A18-49 rating/share) was followed by a repeat of Two and a Half Men (6.3/10 HH rating/share, 9.74M viewers, 3.4/9 A18-49 rating/share).
  • 9:00-10:30 p.m.: The State of the Union Address (not counted in the ratings) and the network’s analysis of the address (The final numbers for the networks analysis portion of the address will be available in the report for next week’s ratings–February 4).
  • 10:30 p.m.: A repeat of Rules of Engagement (3.4/6 HH rating/share, 4.67M viewers, 1.5/4 A18-49 rating/share).

NBC finished in third place for the evening with a 4.2/7 household rating/share and a 7.06 million viewers, but managed a strong first place finish among adults 18-49 with a 2.9/8 rating/share.

  • Last Week:
    • 6.9/11 HH rating [#1]
    • 11.43M viewers [#1]
    • 4.0/10 A18-49 rating [#1]
  • 8:00 p.m.: American Gladiators (5.0/8 HH rating/share, 8.48M viewers, 3.4/9 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 5.5/8 to 5.0/8
      • Viewers – 9.99M to 8.48M
      • Adults 18-49 – 4.2/10 to 3.4/9
  • 9:00-10:30 p.m.: The State of the Union Address (not counted in the ratings) and the network’s analysis of the address (The final numbers for the networks analysis portion of the address will be available in the report for next week’s ratings–February 4).
    • Last week’s numbers (Deal or No Deal):
      • Households – 8.5/13
      • Viewers – 14.24M
      • Adults 18-49 – 4.4/10
  • 10:30 p.m.: A repeat of The Office (2.7/5 HH rating/share, 4.22M viewers, 1.7/5 A18-49 rating/share).
    • Last week’s numbers (Medium):
      • Households – 6.5/11
      • Viewers – 10.02M
      • Adults 18-49 – 3.3/8

Fox followed in fourth place for the evening with a 3.8/6 household rating/share and 6.00 million viewers, but was slightly stronger among adults 18-49 where the network finished in third place with a 2.2/6 rating/share.

  • Last Week:
    • 5.0/8 HH rating [#3]
    • 8.23M viewers [#3]
    • 3.3/8 A18-49 rating [#2]
  • 8:00 p.m.: A repeat of Terminator: The Sarah Connor Chronicles (3.8/6 HH rating/share, 6.00M viewers, 2.2/6 A18-49 rating/share).
    • Last week’s numbers (Prison Break):
      • Households – 4.7/7
      • Viewers – 7.83M
      • Adults 18-49 – 3.1/8
  • 9:00-10:30 p.m.: The State of the Union Address (not counted in the ratings) and the network’s analysis of the address (The final numbers for the networks analysis portion of the address will be available in the report for next week’s ratings–February 4).
    • Last week’s numbers (Terminator: The Sarah Connor Chronicles):
      • Households – 5.3/8
      • Viewers – 8.66M
      • Adults 18-49 – 3.6/8

The CW was left for a fifth place finish with a 1.2/2 household rating/share, 1.68 million viewers and a 0.7/2 rating/share among adults 18-49.

  • Last Week:
    • 1.2/2 HH rating [#5]
    • 1.69M viewers [#5]
    • 0.7/2 A18-49 rating [#5]
  • 8:00 p.m.: A 90 minute special titled Gossip Girl Revealed (1.1/2 HH rating/share, 1.53M viewers, 0.6/2 A18-49 rating/share).
  • 9:30 p.m.: And that was followed by a repeat of Aliens in America (1.3/2 HH rating/share, 1.83M viewers, 0.8/2 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “Dance War: Bruno vs. Carrie Ann” will be reported in next weeks report for Monday, February 4, 2008.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

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