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Broadcast TV Ratings for Wednesday, January 16, 2008

American Idol remained down from its year-ago numbers, but the show was still far and away the strongest for the evening with over 30 million viewers.

Additionally, the series continues to negatively affect its competition, as all four networks (with the exception of NBC which remained a solid second place) experienced significant loss of audience in the 8:00-10:00 time period.

My full analysis of the nights programs follows after the jump.

Fox finished in first place for the evening with a 16.8/25 household rating/share, 30.28 million viewers and a 12.6/30 rating/share among adults 18-49.

  • Last Week:
    • 2.5/4 HH rating/share [#4]
    • 3.89M viewers [#4]
    • 1.4/4 A18-49 rating/share [#4]
  • 8:00 p.m.: American Idol (16.8/25 HH rating/share, 30.28M viewers, 12.6/30 A18-49 rating/share) was easily the nights most-watched program, but there was a noteworthy decline from the night prior.  The show was off by 3.14 million/9% among viewers, 5% among households and 9% among adults 18-49.  More severe however, were its yearly declines of 6.66 million or 18% among viewers, 16% among households and 19% among adults 18-49.  Alright so yes, the show is off a good deal from last year’s performance, but at the same time, it’s still averaging over 30 million viewers and given the writers strike is still ongoing, there’s a good chance that the show could attract more viewers over the coming weeks.  Hopefully auditions improve as well.  I didn’t find the season premiere and episode two to be as enjoyable as last season’s opener.
    • Episode-to-episode numbers (January 15, 2007 – 8:00-10:00):
      • Households – 17.7/26 to 16.8/25
      • Viewers – 33.42M to 30.28M
      • Adults 18-49 – 13.8/32 to 12.6/30
    • Year-to-year numbers (Wednesday, January 17, 2007 – 8:00-10:00):
      • Households – 20.1/30 to 16.8/25
      • Viewers – 36.94M to 30.28M
      • Adults 18-49 – 15.5/36 to 12.6/30

NBC followed in second place for the evening with a 7.2/11 household rating/share, 10.73 million viewers and a 3.0/7 rating/share among adults 18-49.

  • Last Week:
    • Households – 7.4/12 [#1]
    • Viewers – 11.31M [#1]
    • A18-49 – 3.1/8 [#1]
  • 8:00 p.m: Going up against ‘Idol’, Deal or No Deal (7.6/12 HH rating/share, 11.83M viewers, 3.1/8 A18-49 rating/share) saw a decline from the week prior (-1.64 million/12% among viewers, -10% among households and -14% among adults 18-49), but as we’ll see with the other networks, and the rest of the NBC’s lineup, the network didn’t fare too poorly against ‘Idol‘.
    • Week-to-week numbers:
      • Households – 8.4/13 to 7.6/12
      • Viewers – 13.47M to 11.83M
      • Adults 18-49 – 3.6/10 to 3.1/8
  • 9:00 p.m: A repeat (remember, the season originally aired on USA Network) of Law & Order: Criminal Intent (6.1/9 HH rating/share, 8.80M viewers, 2.4/6 A18-49 rating/share) remained mostly even from the week prior, with only single digit losses across the board, and a solid performance among adults 18-49, where it was down by just 4%.
    • Week-to-week numbers (season seven premiere-REPEAT):
      • Households – 6.3/10 to 6.1/9
      • Viewers – 9.44M to 8.80M
      • Adults 18-49 – 2.5/6 to 2.4/6
  • 10:00 p.m: Law & Order (7.8/13 HH rating/share, 11.55M viewers, 3.5/10 A18-49 rating/share) ended the evening on a right note for NBC, with the program actually managing to register a solid increase in viewership from the week prior (+530,000/+5% among viewers and +5% among households), especially among adults 18-49 (+13%).
    • Week-to-week numbers:
      • Households – 7.4/12 to 7.8/13
      • Viewers – 11.02M to 11.55M
      • Adults 18-49 – 3.1/9 to 3.5/10

CBS finished in third place for the evening with a 6.1/9 household rating/share and 9.68 million viewers, but was fourth among adults 18-49 with a 2.0/5 rating/share.

  • Last Week:
    • Households - 6.8/11 [#2]
    • Viewers - 10.77M [#2]
    • Adults 18-49 – 3.0/8 [#t2]
  • 8:00 p.m.: Power of 10 (3.4/5 HH rating/share, 4.92M viewers, 1.1/3 A18-49 rating/share) saw a very steep decline among adults 18-49, dropping to a series low 1.1 rating in the demo (-35%).
    • Week-to-week numbers:
      • Households – 3.8/6 to 3.4/5
      • Viewers – 5.78M to 4.92M
      • Adults 18-49 – 1.7/5 to 1.1/3
  • 9:00 p.m.: Part three (of three) of the mini series Comanche Moon (7.4/12 HH rating/share, 12.06M viewers, 2.4/6 A18-49 rating/share) concluded in a solid footing.  Sure there was audience loss from episode to episode and its performance among adults 18-49 was low, relative to its overall audience, but CBS probably made the correct programming decision in resting two of its premiere series (Criminal Minds and CSI: NY) in favor of airing the final part of this program against the opening week of ‘Idol’.  Here are the average numbers for the entire three-part series (you can find them all individually below): 8.3/13 HH rating/share, 13.46M viewers, 2.7/7 A18-49 rating/share.
    • Episode-to-episode numbers (Part 1 to Part 2 to Part 3):
      • Households – 9.4/14 to 8.0/12 to 7.4/12
      • Viewers – 15.76M to 12.56M to 12.06M
      • Adults 18-49 – 3.3/8 to 2.4/6 to 2.4/6
    • Last week’s numbers (Criminal Minds):
      • Households – 8.9/14
      • Viewers – 14.30M
      • Adults 18-49 – 3.8/10
    • Last week’s numbers (CSI: NY):
      • Households – 7.3/12
      • Viewers – 11.71M
      • Adults 18-49 – 3.5/10

ABC followed in fourth place for the evening with a 3.8/6 household rating/share and 5.55 million viewers, but managed a third place finish among among adults 18-49 with a 2.2/5 rating/share.

  • Last Week:
    • Households – 5.1/8 [#3]
    • Viewers – 7.61M [#3]
    • A18-49 – 3.0/8 [#t2]
  • ABC was most hurt by the addition of American Idol to the evening, with the networks programming down 2.06 million or 27% among viewers, 25% among households and 27% among adults 18-49.
  • 8:00 p.m.: Wife Swap (3.5/6 HH rating/share, 5.19M viewers, 1.9/5 A18-49 rating/share) started off ABC weak evening, with the show dropping 2.54 million or 33% among viewers, 29% among households and 37% among adults 18-49.
    • Week-to-week numbers:
      • Households – 4.9/8 to 3.5/6
      • Viewers – 7.73M to 5.19M
      • Adults 18-49 – 3.0/8 to 1.9/5
  • 9:00 p.m.: Supernanny (4.1/6 HH rating/share, 6.06M viewers, 2.5/5 A18-49 rating/share) grew slightly from its lead-in, but it too remained down heavily from the week prior (-2.83 million/-32% among viewers, -31% among households and -31% among adults 18-49).
    • Week-to-week numbers:
      • Households – 5.9/8 to 4.1/6
      • Viewers – 8.92M to 6.06M
      • Adults 18-49 – 3.6/9 to 2.5/5
  • 10:00 p.m.: With ‘Idol’ out of the way, Cashmere Mafia (3.8/6 HH rating/share, 5.39M viewers, 2.2/6 A18-49 rating/share) didn’t shed as many viewers from its lead-ins.  However, that’s not saying much given the overall poor performance from the show anyways.
    • Week-to-week numbers:
      • Households – 4.3/7 to 3.8/6
      • Viewers – 6.16M to 5.39M
      • Adults 18-49 – 2.3/6 to 2.2/6

The CW finished in fifth place for the evening with a 0.9/1 household rating/share, 1.39 million viewers and a 0.6/1 rating/share among adults 18-49.

  • Last Week:
    • Households – 1.2/2 [#5]
    • Viewers – 2.07M [#5]
    • Adults 18-49 – 0.9/2 [#5]
  • 8:00 p.m.: Crowned: The Mother of all Pageants (1.1/2 HH rating/share, 1.64M viewers, 0.7/2 A18-49 rating/share) went by barely noticed by the American viewing public.  Sorry CW, but you don’t have another ‘Pussycat Dolls’ on your hand.
    • Week-to-week numbers:
      • Households – 1.3/2 to 1.1/2
      • Viewers – 1.77M to 1.64M
      • Adults 18-49 – 0.7/2 to 0.7/2
  • 9:00 p.m.: A repeat of Gossip Girl (0.7/1 HH rating/share, 1.11M viewers, 0.5/1 A18-49 rating/share) ended the evening for the struggling network.
    • Last week’s numbers (Gossip Girl):
      • Households – 1.7/3
      • Viewers – 2.27M
      • Adults 18-49 – 1.1/3
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “American Idol” will be reported in next weeks report for Wednesday, January 23, 2008.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

 

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