Now that the 2008 BCS games have all completed, I figured it would be a good time to take a look at how the series fared this year compared to last year.
Below you will find the comparison numbers from the year prior to this year.
Note: The following numbers are all based on the final national numbers released via Nielsen Media Research.
Allstate Sugar Bowl – Tuesday, January 1
Hawaii vs. Georgia
Last Year (Wednesday, January 3, 2007): Notre Dame vs. LSU
- Households – 9.3/16 to 6.9/12 (-26%)
- Viewers – 14.42M to 11.52M (-2.9M/-20%)
- Adults 18-49 – 5.2/14 to 4.6/12 (-12%)
Tostitos Fiesta Bowl – Wednesday, January 2
West Virginia vs. Oklahoma
Last Year (Monday, January 1, 2007): Boise State vs. Oklahoma
- Households – 8.4/15 to 7.7/13 (-8%)
- Viewers – 13.78M to 12.16M (-1.62M/-12%)
- Adults 18-49 – 4.9/13 to 4.4/12 (-10%)
FedEx Orange Bowl – Thursday, January 3
Kansas vs. Virginia Tech
Last Year (Tuesday, January 2, 2007): Wake Forest vs. Louisville
- Households – 7.0/11 to 7.4/12 (+6%)
- Viewers – 10.66M to 11.96M (+1.3M/+12%)
- Adults 18-49 – 3.8/10 to 4.3/12 (+13%)
All-State BCS National Championship – Monday, January 7
LSU vs. Ohio State
Last Year (Monday, January 8, 2007): Florida vs. Ohio State
- Households – 17.4/27 to 14.4/22 (-17%)
- Viewers – 28.80M to 23.07M (-5.73M/-20%)
- Adults 18-49 – 10.6/26 to 8.2/21 (-23%)
So as you can see, numbers were down for every bowl game with the exception of the FedEx Orange Bowl.
The Bowl Championship Series got off to a poor start with the All-State Sugar Bowl and didn’t regain any audience by the time the weak peforming National Championship game rolled around.
Last year, the four Fox BCS bowls averaged the following numbers: 10.5/17 HH rating/share, 16.92M viewers, 6.1/16 A18-49 rating/share.
This year, the four Fox BCS bowls averaged the following numbers: 9.1/15 HH rating/share, 14.68M viewers, 5.4/14 A18-49 rating/share.
Those numbers translate to a loss of 2.24 million/-13% among viewers, -13% among households and -11% among adults 18-49 on average.
And that concludes my quick analysis of the Fox BCS bowls. I hope you found the information above useful and don’t forget to check back in a few weeks for my analysis of the NFL playoffs.
Source: Nielsen Media Research