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Broadcast TV Ratings for Tuesday, January 8, 2008

NBC continues to rate incredibly well during the new year, as the network was once again the most-watched for the evening among households, viewers and adults 18-49, with strong numbers from week two of the new season of The Biggest Loser and season-high numbers for the nights most-watched program Law & Order: Special Victims Unit.

Elsewhere on the evening, CBS’s presentation of The 38th Annual People’s Choice Awards was very negatively affected by the changed format (due to the WGA writers strike) as the program posted series low numbers (off a staggering 56% among viewers and 54% among adults 18-49 from the year prior).

The CW got some good news, as the season five premiere of One Tree Hill got off to a great start (mostly on par with last season’s premiere), giving the network a much needed ratings boost.

ABC meanwhile struggled, dropping to a very weak last place for the evening among adults 18-49, as the network failed to successfully return Carpoolers and According to Jim posted another poor showing after last week’s season premiere.  The networks coverage of The 2008 New Hampshire Primary also failed to garner many eyeballs to the network.

NBC finished in first place for the evening with a 7.6/12 household rating/share, 11.84 million viewers and a 4.6/12 rating/share among adults 18-49.

  • Last Week:
    • 6.7/11 HH rating/share [#2]
    • 11.07M viewers [#2]
    • 4.3/10 A18-49 rating/share [#2]
  • 8:00 p.m.: The Biggest Loser (6.4/10 HH rating/share, 10.18M viewers, 4.3/11 A18-49 rating/share).
    • Week-to-week numbers (season five premiere):
      • Households – 5.9/9 to 6.4/10
      • Viewers – 9.88M to 10.18M
      • Adults 18-49 – 4.1/10 to 4.3/11
  • 10:00 p.m.: Law & Order: Special Victims Unit (10.0/17 HH rating/share, 15.17M viewers, 5.1/14 A18-49 rating/share) which last aired a new episode on December 4, 2007.
    • Week-to-week numbers:
      • Households – 7.5/13 to 10.0/17
      • Viewers – 11.87M to 15.17M
      • Adults 18-49 – 4.0/10 to 5.1/14

CBS followed in second place for the evening with a 5.5/9 household rating/share, but was third among both viewers (8.09 million) and adults 18-49 (1.9/5 rating/share).

  • Last Week:
    • 5.5/9 HH rating/share [#3]
    • 8.38 viewers [#3]
    • 1.9/4 A18-49 rating/share [#4]
  • 8:00 p.m.: A repeat of NCIS (8.1/13 HH rating/share, 12.27M viewers, 2.4/6 A18-49 rating/share).
  • 9:00 p.m.: The strike affected 34th Annual People’s Choice Awards (4.2/6 HH rating/share, 5.00M viewers, 1.6/4 A18-49 rating/share) posted series low numbers.
    • Year-to-year numbers (January 9, 2007):
      • Households – 7.6/12 to 4.2/6
      • Viewers – 11.33M to 5.00M
      • Adults 18-49 – 3.5/9 to 1.6/4

Fox finished in third place for the evening with a 5.4/8 household rating/share, but was a stronger second among both viewers (8.60 million) and adults 18-49 (2.8/7 rating/share).

  • Last Week:
    • 7.4/11 HH rating/share [#1]
    • 11.88M viewers [#1]
    • 4.7/11 A18-49 rating/share [#1]
  • 8:00 p.m.: A repeat of Bones (4.1/6 HH rating/share, 6.40M viewers, 2.0/5 A18-49 rating/share).
    • Last week’s numbers (Allstate Sugar Bowl Pregame – 8:00-8:51):
      • Households – 4.4/7
      • Viewers – 7.59M
      • Adults 18-49 – 2.9/7
  • 9:00 p.m.: And that was followed up by a repeat of House (6.8/10 HH rating/share, 10.80M viewers, 3.6/9 A18-49 rating/share).
    • Last week’s numbers (Allstate Sugar Bowl: Hawaii vs. Georgia – 8:51-12:36 a.m.):
      • Households – 6.9/12
      • Viewers – 11.52M
      • Adults 18-49 – 4.6/12

ABC followed in fourth place for the evening with a 3.0/5 household rating/share and 4.35 million viewers, but fell to a last place fifth among adults 18-49 with a 1.3/3 rating/share.

  • Last Week:
    • 4.0/6 HH rating/share [#4]
    • 6.35M viewers [#4]
    • 2.2/5 A18-49 rating/share [#3]
  • 8:00 & 8:30 p.m.: Just For Laughs (4.2/7 HH rating/share, 6.44M viewers, 1.8/5 A18-49 rating/share) and According to Jim (3.3/5 HH rating/share, 4.52M viewers, 1.2/3 A18-49 rating/share).
    • Week-to-week numbers (Just for Laughs - 9:08):
      • Households – 3.1/5 to 4.2/7
      • Viewers – 4.77M to 6.44M
      • Adults 18-49 – 1.7/4 to 1.8/5
    • Week-to-week numbers (According to Jim – 10:08):
      • Households – 3.2/5 to 3.3/5
      • Viewers – 4.93M to 4.52M
      • Adults 18-49 – 1.8/5 to 1.2/3
    • Last week’s numbers (Rose Bowl: Illinois vs. USC – 5:30-8:51):
      • Households – 11.0/19
      • Viewers – 18.75M
      • Adults 18-49 – 6.3/18
  • 9:00 & 9:30 p.m.: The 2008 New Hampshire Primary (3.1/5 HH rating/share, 5.00M viewers, 1.6/4 A18-49 rating/share) and Carpoolers (2.5/4 HH rating/share, 3.54M viewers, 1.1/3 A18-49 rating/share).
    • Episode-to-episode numbers (Carpoolers – 8:30-9:00 – November 13, 2007):
      • Households – 3.6/5 to 2.5/4
      • Viewers – 5.05M to 3.54M
      • Adults 18-49 – 1.9/5 to 1.1/3
    • Last week’s numbers (8:51-9:08 p.m. – Rose Bowl Postgame: Michigan Vs. USC):
      • Households – 4.1/6
      • Viewers – 6.42M
      • Adults 18-49 – 2.1/5
    • Last week’s numbers (According to Jim – 9:38):
      • Households – 3.2/5
      • Viewers – 5.01M
      • Adults 18-49 – 1.8/4
  • 10:00 p.m.: A repeat of Cashmere Mafia (2.5/4 HH rating/share, 3.31M viewers, 1.0/3 A18-49 rating/share).

The CW finished in fifth place for the evening with a 2.3/4 household rating/share and 3.47 million viewers, but managed to hold off ABC and take fourth place among adults 18-49 with a 1.5/4 rating/share.

  • Last Week:
    • 1.0/2 HH rating/share [#5]
    • 1.40M viewers [#5]
    • 0.6/1 A18-49 rating/share [#5]
  • 8:00 p.m.: The season five premiere of One Tree Hill (2.3/4 HH rating/share, 3.36M viewers, 1.5/4 A18-49 rating/share).
    • Season premiere comparison (Wednesday, September 27, 2006 – 9:00):
      • Households – 2.4/3 to 2.3/4
      • Viewers – 3.44M to 3.36M
      • Adults 18-49 – 1.7/4 to 1.5/4
    • Episode-to-episode numbers (Wednesday, June 13, 2007 – 9:00 – season four finale):
      • Households – 1.6/3 to 2.3/4
      • Viewers – 2.33M to 3.36M
      • Adults 18-49 – 1.0/3 to 1.5/4
  • 9:00 p.m.: Another hour of One Tree Hill (2.4/4 HH rating/share, 3.59M viewers, 1.6/4 A18-49 rating/share).
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “Law & Order: Special Victims Unit” will be reported in next weeks report for Tuesday, January 15, 2008.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback