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Broadcast TV Ratings for Thursday, January 3, 2008

NBC continues to perform well with their season premieres, as the network manages a solid tie for first among households, was just 30,000 viewers away from first among total viewers, and posted a tie for first among adults 18-49.

The solid showing was due to another impressive outing from Deal or No Deal and a much-needed strong premiere for the new season of The Apprentice (The Celebrity Apprentice).

Fox meanwhile tied for first among households, but came out on top among viewers, again just slightly, and was tied for first among adults 18-49 thanks to its Orange Bowl coverage. Good news for the network was slight growth from the year prior for the bowl game.

CBS meanwhile managed to hold their own, despite airing an entire evening of repeats. In fact, CSI: Crime Scene Investigation was the nights most-watched program among both households and viewers.

NBC finished in a tie for first place for the evening with a 7.2/11 household rating/share, was second among viewers with 11.30 million and was tied for first among adults 18-49 with a 4.0/10 rating/share.

  • Last Week:
    • 4.6/8 HH rating [#2]
    • 6.93M viewers [#3]
    • 2.2/6 A18-49 rating [#3]
  • 8:00 p.m.: Deal or No Deal (8.2/13 HH rating/share, 13.31M viewers, 3.7/10 A18-49 rating/share).
  • 9:00 p.m.: The season premiere of The Apprentice, titled The Celebrity Apprentice (7.0/11 HH rating/share, 11.00M viewers, 4.5/12 A18-49 rating/share).
    • Season premiere comparison (9:30-11:00 – Sunday, January 7, 2007):
      • Households – 5.7/9 to 7.0/11
      • Viewers – 9.10M to 11.00M
      • Adults 18-49 – 4.1/10 to 4.5/12
    • Episode-to-episode numbers (10:00 – Sunday, April 22, 2007 – season six finale):
      • Households – 5.1/8 to 7.0/11
      • Viewers – 7.98M to 11.00M
      • Adults 18-49 – 3.2/8 to 4.5/12
  • 10:00 p.m.: And returning from hiatus was ER (6.4/10 HH rating/share, 9.59M viewers, 3.6/10 A18-49 rating/share).
    • Episode-to-episode numbers (December 6, 2007):
      • Households – 5.5/9 to 6.4/10
      • Viewers – 8.15M to 9.59M
      • Adults 18-49 – 3.1/8 to 3.6/10

CBS finished in a tie for first place for the evening with a 7.2/11 household rating/share, but fell to third place among both viewers (10.88 million) and adults 18-49 (2.6/7 rating/share).

  • Last Week:
    • 7.0/12 HH rating [#1]
    • 10.63M viewers [#1]
    • 2.8/8 A18-49 rating [#1]
  • 8:00 p.m.: A repeat of Without a Trace (5.6/9 HH rating/share, 8.49M viewers, 2.4/8 A18-49 rating/share).
  • 9:00 p.m.: Was followed by a repeat of CSI: Crime Scene Investigation (8.6/13 HH rating/share, 13.49M viewers, 3.4/8 A18-49 rating/share).
  • 10:00 p.m.: And lastly, another repeat of Without a Trace (7.3/12 HH rating/share, 10.67M viewers, 2.6/7 A18-49 rating/share) ended the evening for CBS.

Fox finished in third place for the evening with a 7.0/11 household rating/share, but managed a strong first place finish among viewers with 11.33 million and was tied for first among adults 18-49 with a 4.0/10 rating/share.

  • Last Week:
    • 4.5/8 HH rating [#3]
    • 7.38M viewers [#2]
    • 2.3/7 A18-49 rating [#2]
  • Because of the live-sporting event, the following numbers, for Fox only, are based on the final national numbers.
  • 8:00 p.m.: The FedEx Orange Bowl: Virginia Tech vs. Kansas (3.4/6 HH rating/share, 5.35M viewers, 1.8/6 A18-49 rating/share).
  • 8:22-11:57 p.m.: The FedEx Orange Bowl: Virginia Tech vs. Kansas (7.4/12 HH rating/share, 11.96M viewers, 4.3/12 A18-49 rating/share).
    • Year-year numbers (Tuesday, January 2, 2007 – Wake Forest vs. Louisville):
      • Households – 7.0/11 to 7.4/12
      • Viewers – 10.66M to 11.96M
      • Adults 18-49 – 3.8/10 to 4.3/12
    • Last week’s numbers (Film – Ice Age-REPEAT):
      • Households – 3.3/6
      • Viewers – 6.17M
      • Adults 18-49 – 2.1/6

ABC followed in fourth place for the evening with a 3.9/6 household rating/share, 5.42 million viewers and a 1.8/5 rating/share among adults 18-49.

  • Last Week:
    • 3.9/7 HH rating [#4]
    • 5.80M viewers [#4]
    • 1.9/5 A18-49 rating [#4]
  • 8:00 p.m.: A repeat of Ugly Betty (3.7/6 HH rating/share, 5.06M viewers, 1.5/4 A18-49 rating/share).
  • 9:00 p.m.: A repeat of Grey’s Anatomy (4.4/7 HH rating/share, 6.10M viewers, 2.0/5 A18-49 rating/share).
  • 10:00 p.m.: And that was followed up by a repeat of Desperate Housewives (3.6/6 HH rating/share, 5.11M viewers, 1.9/5 A18-49 rating/share).

The CW was left in fifth place earning a 1.5/2 household rating/share, 2.18 million viewers and a 0.8/2 rating/share among adults 18-49.

  • Last Week:
    • 1.3/2 HH rating [#5]
    • 1.87M viewers [#5]
    • 0.8/2 A18-49 rating [#5]
  • 8:00 p.m.: A repeat of Smallville (1.5/2 HH rating/share, 2.37M viewers, 0.9/2 A18-49 rating/share).
  • 9:00 p.m.: A repeat of Supernatural (1.5/2 HH rating/share, 1.99M viewers, 0.8/2 A18-49 rating/share).
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “Deal or No Deal” will be reported in next weeks report for Thursday, January 10, 2008.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

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