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Broadcast TV Ratings for Thursday, December 13, 2007

CBS took advantage of a heavily repeat filled evening, with a full lineup of original episodes. All three of the networks programs, led by the night’s most-watched program CSI, won their respective time period.

My full analysis follows after the jump.

CBS finished in first place for the evening with a 10.4/17 household rating/share, 16.46 million viewers and a 4.9/13 rating/share among adults 18-49.

  • Last Week:
    • 9.4/15 HH rating [#1]
    • 15.12M viewers [#1]
    • 4.4/11 A18-49 rating [#2]
  • 8:00 p.m.: The penultimate episode of the season for Survivor: China (8.8/14 HH rating/share, 14.47M viewers, 4.5/13 A18-49 rating/share) started things off strongly for CBS. The program, benefiting from reduced competition in the hour, increased its overall audience by 610,000 or 4% among viewers and 7% among households.
    • Week-to-week numbers:
      • Households – 8.2/13 to 8.8/14
      • Viewers – 13.86M to 14.47M
      • Adults 18-49 – 4.5/12 to 4.5/13
  • 9:00 p.m.: With Grey’s Anatomy airing a repeat, CSI (12.5/19 HH rating/share, 19.79M viewers, 6.1/16 A18-49 rating/share) had no trouble reaching a wide audience. The program was up by a solid 990,000 or 5% among viewers and 8% among households. The show’s best improvement, however, was within the A18-49 demographic, where it grew by a strong 11%.
    • Week-to-week numbers:
      • Households – 11.6/17 to 12.5/19
      • Viewers – 18.80M to 19.79M
      • Adults 18-49 – 5.5/13 to 6.1/16
  • 10:00 p.m.: That was followed by Without a Trace (10.0/17 HH rating/share, 15.13M viewers, 4.0/12 A18-49 rating/share), which completed the CBS sweep. The show posted the networks largest and most dramatic week-to-week gains. Not sure what explains the large increase, hard to imagine ER and Big Shots were draining viewers, but regardless, CBS must surely be pleased. Week-to-week gains were 2.45 million or 19% among viewers, 20% among households and 29% among adults 18-49. Also good news was the solid, above average for the show, retention levels of 80% among households, 76% among viewers and 66% among adults 18-49.
    • Week-to-week numbers:
      • Households – 8.3/14 to 10.0/17
      • Viewers – 12.68M to 15.13M
      • Adults 18-49 – 3.1/8 to 4.0/12

Fox followed in second place for the evening with a 5.3/8 household rating/share and 8.25 million viewers, and was tied for second among adults 18-49 with a 2.6/7 rating/share.

  • Last Week:
    • 5.0/8 HH rating [#3]
    • 7.71M viewers [#3]
    • 2.2/6 A18-49 rating [#4]
  • With only CBS as its major competition, Fox saw solid growth across the board.
  • 8:00 p.m.: Are You Smarter Than A 5th Grader? (5.8/9 HH rating/share, 8.97M viewers, 2.5/7 A18-49 rating/share) began the up night for Fox, though its growth wasn’t as significant as that of its lead-out. The show gained 280,000 or 3% among viewers, 5% among households and 9% among adults 18-49.
    • Week-to-week numbers:
      • Households – 5.5/9 to 5.8/9
      • Viewers – 8.69M to 8.97M
      • Adults 18-49 – 2.3/6 to 2.5/7
  • 9:00 p.m.: As mentioned above, Don’t Forget the Lyrics (4.9/8 HH rating/share, 7.53M viewers, 2.7/7 A18-49 rating/share) produced the more impressive week-to-week gains. Though it had a lower overall audience, the program grew respectably from its lead-in among adults 18-49 (+8%). Week-to-week gains were 790,000 or 12% among viewers, 11% among households and 23% among adults 18-49. Those gains can most certainly be attributed to the absence of a new episode of Grey’s Anatomy.
    • Week-to-week numbers:
      • Households – 4.4/7 to 4.9/8
      • Viewers – 6.74M to 7.53M
      • Adults 18-49 – 2.2/5 to 2.7/7

ABC finished in third place for the evening with a 4.2/7 household rating/share, but fell to fourth place among viewers with 5.63 million and among adults 18-49 with a 1.9/5 rating/share.

  • Last Week:
    • 8.6/14 HH rating [#2]
    • 12.88M viewers [#2]
    • 4.8/13 A18-49 rating [#1]
  • ABC took a week off, and aired an entire evening of repeats. The most notable aspect to report was ABC’s decision to repeat an episode of Private Practice after Grey’s Anatomy. Makes you wonder if ABC is considering moving the show. Regardless, results weren’t much different than its normal repeats. More on that below.
  • 8:00 p.m.: A repeat of Ugly Betty (3.7/6 HH rating/share, 4.97M viewers, 1.4/4 A18-49 rating/share).
    • Last week’s numbers (Ugly Betty):
      • Households – 6.3/10
      • Viewers – 9.37M
      • Adults 18-49 – 2.9/8
  • 9:00 p.m.: A repeat of Grey’s Anatomy (5.3/8 HH rating/share, 7.18M viewers, 2.6/7 A18-49 rating/share).
    • Last week’s numbers (Grey’s Anatomy):
      • Households – 11.6/18
      • Viewers – 17.78M
      • Adults 18-49 – 7.1/17
  • 10:00 p.m.: And that was followed by the aforementioned repeat of Private Practice (3.7/6 HH rating/share, 4.75M viewers, 1.7/5 A18-49 rating/share). As you can see, its retention was merely average at 70% among households, 66% among viewers and 65% among adults 18-49. It’s hard to predict what new episodes of the show would do out of an original outing of Grey’s Anatomy, but we at least now know that repeats don’t perform any better.
    • Last week’s numbers (Barbara Walters Special: The 10 Most Fascinating People of 2007):
      • Households – 7.6/13
      • Viewers – 11.31M
      • Adults 18-49 – 4.4/12

NBC followed in fourth place for the evening with a 3.7/6 household rating/share, was third among viewers with 5.75 million, and managed a tie for second among adults 18-49 with a 2.6/7 rating/share.

  • Last Week:
    • 4.3/7 HH rating [#4]
    • 6.54M viewers [#4]
    • 2.8/7 A18-49 rating [#3]
  • Only one show on the network aired a new episode, 30 Rock, but surprisingly, numbers for the night were mostly even from the week prior (when all shows aired new episodes). I’m no rocket scientist, but doesn’t that pretty much confirm that NBC needs to seriously consider reshuffling their Thursday nights?
  • 8:00 p.m.: An hour-long repeat of The Office (3.7/6 HH rating/share, 5.87M viewers, 2.7/8 A18-49 rating/share).
    • Last week’s numbers (My Name Is Earl):
      • Households – 4.7/8
      • Viewers – 7.38M
      • Adults 18-49 – 3.1/9
  • 9:00 p.m.: The aforementioned new episode of 30 Rock (3.7/6 HH rating/share, 5.58M viewers, 2.8/7 A18-49 rating/share) posted nearly identical numbers from the week prior. One positive note was that the show grew slightly among the advertiser coveted A18-49 demographic (+4%).
    • Week-to-week numbers (8:30 p.m. – 30 Rock):
      • Households – 3.8/6 to 3.7/6
      • Viewers – 5.84M to 5.58M
      • Adults 18-49 – 2.7/7 to 2.8/7
  • 9:30 p.m.: A repeat of the 90 minute special Saturday Night Live Christmas (3.8/6 HH rating/share, 5.52M viewers, 2.7/7 A18-49 rating/share).
    • Last week’s numbers (E.R.):
      • Households – 5.5/9
      • Viewers – 8.15M
      • Adults 18-49 – 3.1/8

The CW was left then in fifth place earning a 2.4/4 household rating/share, 3.52 million viewers and a 1.4/4 rating/share among adults 18-49.

  • Last Week:
    • 1.6/2 HH rating [#5]
    • 2.43M viewers [#5]
    • 0.9/2 A18-49 rating [#5]
  • 8:00 p.m.: Here’s an interesting development. Smallville (2.6/4 HH rating/share, 3.84M viewers, 1.5/4 A18-49 rating/share) appears to be slipping. Did Smallville fans simply forget a new episode was on (personally I still have two or three episodes to catch up on through my DVR)? So, episode-to-episode losses were at a significant 670,000 or 7% among viewers, 15% among households and 21% among adults 18-49.
    • Episode-to-episode (November 15):
      • Households – 2.8/4 to 2.6/4
      • Viewers – 4.51M to 3.84M
      • Adults 18-49 – 1.9/5 to 1.5/4
  • 9:00 p.m.: And that was followed by the also returning from hiatus Supernatural (2.2/3 HH rating/share, 3.20M viewers, 1.2/3 A18-49 rating/share). Now, despite its heavily reduced lead-in, Supernatural fans have a lot to be thankful for as the show really seems to have a great devoted following. It remained even from its last newly aired episode among adults 18-49, and grew very strongly among overall audience (+320,000 or +11% among viewers and +16% among households). Also worth noting was the solid retention from its lead-in of 85% among households, 83% among viewers and 80% among adults 18-49.
    • Episode-to-episode (November 15):
      • Households – 1.9/3 to 2.2/3
      • Viewers – 2.88M to 3.20M
      • Adults 18-49 – 1.2/3 to 1.2/3
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “CSI” will be reported in next weeks report for Thursday, December 20, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback