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Broadcast TV Ratings for Friday, December 7, 2007

With the networks original lineup back in place, ABC took first place for the evening among households and viewers. However, CBS managed to take first place for the evening among adults 18-49 with its mix of holiday specials.

My complete analysis follows after the jump.

ABC finished in first for the evening with a 5.1/9 household rating/share and 7.48 million viewers, but fell to third place among adults 18-49 with a 1.8/6 rating/share.

  • Last Week:
    • 5.4/9 HH rating [#1]
    • 9.31M viewers [#1]
    • 2.7/8 A18-49 rating [#1]
  • 8:00 p.m.: Men in Trees (4.2/7 HH rating/share, 5.97M viewers, 1.3/5 A18-49 rating/share) returned from its short hiatus with a stronger overall audience delivery, but the news wasn’t all good, as despite that slight growth (+430,000 or 8% among viewers, and +11% among households) the show faltered some among adults 18-49 (-13%). As most know, when it comes to measuring a shows performance, the most important rating is A18-49, so this decrease in this key measure is cause for concern. Needless to say, the move from 10:00 to 8:00 p.m. hasn’t done anything to improve the shows performance.
    • Episode-to-episode numbers (November 23):
      • Households – 3.8/7 to 4.2/7
      • Viewers – 5.54M to 5.97M
      • Adults 18-49 – 1.5/5 to 1.3/5
  • 9:00 p.m.: Unlike its lead-in, Women’s Murder Club (5.8/10 HH rating/share, 8.58M viewers, 1.8/5 A18-49 rating/share) grew respectably among all categories, to take a first place finish for the hour among households and viewers, and a tie for first among adults 18-49. Growth from episode-to-episode was a solid 1 million or 13% among viewers, 12% among households and 12.5% among adults 18-49. The significant increases can likely be attributed to the reduced competition in the hour as CBS chose to air repeats/specials for the evening. Regardless, these are solid numbers for a Friday night show, despite a still too low A18-49 figure. Also worth noting were the shows impressive lead-in gains: 2.61 million or 44% among viewers, 38% among households and 38% among adults 18-49. Obviously, when you have a situation like this, something needs to be tweaked in the schedule.
    • Episode-to-episode numbers (November 23):
      • Households – 5.2/9 to 5.8/10
      • Viewers – 7.58M to 8.58M
      • Adults 18-49 – 1.6/4 to 1.8/5
    • Last week’s numbers (8:00-10:00 – FILM – The Polar Express-REPEAT):
      • Households – 5.7/10
      • Viewers – 10.37M
      • Adults 18-49 – 3.1/9
  • 10:00 p.m.: 20/20 (5.4/10 HH rating/share, 7.88M viewers, 2.3/7 A18-49 rating/share) ended the evening for ABC in first place for the hour. Despite a very slight loss in overall viewership from its lead-in, it should be noted that 20/20 managed to post a solid increase of 28% among adults 18-49 from what Women’s Murder Club posted in the demo.
    • Week-to-week numbers:
      • Households – 4.8/8 to 5.4/10
      • Viewers – 7.20M to 7.88M
      • Adults 18-49 – 2.1/6 to 2.3/7

NBC followed in second place for the evening with a 4.8/8 household rating/share, 7.33 million and a 1.9/6 rating/share among adults 18-49.

  • Last Week:
    • 5.1/9 HH Rating [#2]
    • 7.76M viewers [#2]
    • 2.0/6 A18-49 rating [#2]
  • 8:00 p.m.: Deal or No Deal (6.4/11 HH rating/share, 9.73M viewers, 2.2/8 A18-49 rating/share) opened the evening for NBC as the network (and the nights) most-watched program. There was some loss from the week prior among total viewership and adults 18-49, but it wasn’t too significant and shouldn’t be much cause for concern.
    • Week-to-week numbers:
      • Households – 6.6/11 to 6.4/11
      • Viewers – 10.49M to 9.73M
      • Adults 18-49 – 2.4/8 to 2.2/8
  • 9:00 p.m.: Friday Night Lights (3.6/6 HH rating/share, 5.44M viewers, 1.8/5 A18-49 rating/share) posted nearly identical numbers from the week prior, with only a slight loss in overall viewership. Good news though was its small gain among adults 18-49 (+6%). Though not signficant, it was enough to tie Women’s Murder Club for first place on the hour, a show which was viewed by greater than 3 million more viewers.
    • Week-to-week numbers:
      • Households – 3.7/6 to 3.6/6
      • Viewers – 5.47M to 5.44M
      • Adults 18-49 – 1.7/5 to 1.8/5
  • 10:00 p.m.: Las Vegas (4.5/8 HH rating/share, 6.82M viewers, 1.9/6 A18-49 rating/share) slipped up a bit from last week’s episode, dropping 520,000 or 7% among viewers, 6% among households and 5% among adult 18-49. These are not large declines, but considering the show is well off from last years numbers, any decrease is noteworthy.
    • Week-to-week numbers:
      • Households – 4.8/8 to 4.5/8
      • Viewers – 7.34M to 6.82M
      • Adults 18-49 – 2.0/6 to 1.9/6

CBS finished in third place for the evening with a 4.1/7 household rating/share and 6.49 million viewers, but managed to sneak in on first place among adults 18-49 with a 2.0/7 rating/share.

  • Last Week:
    • 4.4/8 HH rating [#3]
    • 6.51M viewers [#3]
    • 1.7/5 A18-49 [#3]
  • 8:00 & 8:30 p.m.: Repeats of holiday specials Frosty the Snowman (4.6/8 HH rating/share, 8.06M viewers, 2.7/9 A18-49 rating/share) and Frosty Returns (4.1/7 HH rating/share, 7.42M viewers, 2.4/8 A18-49 rating/share) performed quite well for CBS, and numbers were a good deal higher than last week’s My Night at the Grammy’s special, especially among adults 18-49.
    • Last week’s numbers (8:00-10:00 – My Night at the Grammy’s):
      • Households – 4.1/7
      • Viewers – 6.08M
      • Adults 18-49 – 1.7/5
  • 9:00 p.m.: The two-hour special Movies Rock! (3.9/7 HH rating/share, 5.87M viewers, 1.8/6 A18-49 rating/share) didn’t get much mileage for CBS, and lost a good deal of its lead-in. Despite not posting their usual first place finishes these past few weeks, a positive is that with the writers strike seemingly far from being concluded, CBS has a better long-term strategy in place by holding onto the remaining completed episodes of their original programs.

The CW followed in fourth place for the evening with a 2.7/5 household rating/share, 4.58 million viewers and a 1.5/5 rating/share among adults 18-49.

  • Last Week:
    • 2.7/5 HH rating [#4]
    • 4.64M viewers [#4]
    • 1.3/4 A18-49 rating [#4]
  • 8:00 p.m.: The reliable Friday Night Smackdown! (2.7/5 HH rating, 4.58M viewers, 1.5/5 A18-49 rating) remained just that on Friday night. It grew its audience from the week prior just a tad among overall viewership, but made a bigger mark among adults 18-49, where it grew by a very solid 15%.
    • Week-to-week numbers:
      • Households – 2.6/4 to 2.7/5
      • Viewers – 4.55M to 4.58M
      • Adults 18-49 – 1.3/4 to 1.5/5

FOX finished in fifth place for the evening with a 2.2/4 household rating/share, 3.43 million viewers and a 1.2/4 rating/share among adults 18-49.

  • Last Week:
    • 2.3/4 HH rating [#5]
    • 3.52M viewers [#5]
    • 1.2/4 A18-49 rating [#5]
  • 8:00 p.m.: A repeat of Don’t Forget the Lyrics (2.6/5 HH rating/share, 3.88M viewers, 1.3/5 A18-49 rating/share) started off things for Fox. The network probably made a good bet by rotating ‘Lyrics’ with struggling ‘American Band’ (more on that in a minute) as the move boosted ‘American Band’ and kept the night even from the week prior.
    • Last week’s numbers (9:00 – Don’t Forget the Lyrics):
      • Households – 3.1/5
      • Viewers – 4.85M
      • Adults 18-49 – 1.6/5
  • 9:00 p.m.: The Next Great American Band (1.9/3 HH rating/share, 2.99M viewers, 1.2/4 A18-49 rating/share), as I noted above, did benefit a good deal in terms of percentages in the change of schedule. The show gained 900,000 or 43% among viewers, 27% among households and 50% among adults 18-49.
    • Week-to-week numbers (8:00 p.m.):
      • Households – 1.5/3 to 1.9/3
      • Viewers – 2.09M to 2.99M
      • Adults 18-49 – 0.8/3 to 1.2/4

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “Deal or No Deal” will be reported in next weeks report for Friday, December 14, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback