Part One of SCI FI’s re-imagining of L Frank Baum’s “Wonderful Wizard of Oz” premiered this past Sunday to an impressive 6.332 million total viewers making it the networks most-watched telecast.
The episode drew a 4.2 household coverage rating (3.93 million households), and also hit high marks in key demos A25-54 (3.8 million) and A18-49 (3.4 million).
It’s national household rating was a 3.5, good enough for a tie for third on the week among all cable programs. It was alone in third among total viewers.
Needless to say, this is an incredibly strong start to the miniseries and a welcome hit for the network, which is having troubles of late attracting large audiences for their newly introduced series (Flash Gordon and Painkiller Jane) and long-running series (Stargate Atlantis and Battlestar Galactica).
Battlestar Galactica recently aired a special two-hour movie “Razor” in their Saturday night movie position, and the film attracted a rather miniscule 1.2 household coverage rating, failing to provide any sort of boost to that show’s already low audience.
The full SCI FI press release follows below.
Tin Man, a three-part, six-hour miniseries, continues on SCI FI Monday night (9:00-11:00 p.m.) and concludes on Tuesday night (9:00-11:00 p.m.).
Wonderful Wizard of Ratings Soars Past TAKEN As Channel’s Biggest Hit
Best Ever P2+, P18-49 and P24-54
Over 6.3 Million Viewers Tune In
NEW YORK – December 3, 2007 – SCI FI Channel’s legacy of hit original miniseries continues. Night 1 of Tin Man, a wild re-imagining of L. Frank Baum’s Wonderful Wizard of Oz, premiered last night (December 2 @ 9-11pm ET/PT) to a 4.2 HH rating/3.93 million HHs, delivering more than 6.3 million total viewers (P2+), 3.8 million viewers P25-54 and 3.4 million viewers P18-49.*
Tin Man’s Night 1 performance made it the Channel’s most-watched telecast ever in overall viewership (P2+), as well as in both of its key demos, P25-54 and P18-49. The wizardly delivery has bested all of SCI FI’s previous miniseries, including the Emmy-winning Steven Spielberg Presents TAKEN.
· Best ever performance on SCI FI in P2+ (beating TAKEN Part 1’s 6.1 million)
· Best ever performance on SCI FI in P25-54 (beating TAKEN Part 1’s 3.7 million)
· Best ever performance on SCI FI in P18-49 (beating Frank Herbert’s Dune Part 1’s 3.3 million)
· Best ever performance on SCI FI in HHs (beating TAKEN Part 1’s 3.91 million)
Night 2 of this three-part, six-hour saga airs tonight on SCI FI at 9pm ET.
Produced by RHI, Tin Man is a deliciously twisted take on L. Frank Baum’s children’s literary classic The Wonderful Wizard of Oz, and stars Zooey Deschanel, Alan Cumming, Neal McDonough, Kathleen Robertson, Raoul Trujillo and Richard Dreyfuss.
SCI FI Channel is a television network where “what if” is what’s on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com ) and magazine. Launched in 1992, and currently in 93 million homes, SCI FI Channel is a network of NBC Universal, one of the world’s leading media and entertainment companies.
* Source: Nielsen Media Research, Fast National Ratings 12/2/07 Su 9-11pm, Tin Man Part One L+SD, Cvg HH Rating, P2+, P18-49, and P25-54 (000)s vs. all telecasts to date (1993-2007) M-Su 7pm-11pm. Subject to qualifications upon request.
Source: SCI FI