October 2007
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Broadcast TV Ratings for Sunday, October 21, 2007

Fox takes the evening among households, viewers and adults 18-49 thanks to a strong NFL Overrun and a powerful outing from the final game of the MLB American League Championship Series.

ABC, CBS and NBC remain competitive though in overall viewership, though CBS suffered a good deal in the demo, with a weak performance from episode two of their new series Viva Laughlin.

Fox finished in first place for the evening with an 11.1/17 household rating/share, 17.91 million viewers and a 6.4/16 rating/share among adults 18-49.

  • Last Week:
    • 3.8/6 HH Rating/Share [#4]
    • 6.35M Viewers [#4]
    • 3.0/8 A18-49 Rating [#4]
  • 7:00 & 7:30 p.m.: NFL Overrun (12.9/22 HH rating/share, 20.91M viewers, 7.9/24 A18-49 rating/share) and The OT (8.8/15 HH rating/share, 13.74M viewers, 5.2/15 A18-49 rating/share).
  • 8:00 p.m.: Game 7 of the MLB American League Championship Series (10.0/16 HH rating/share, 18.09M viewers, 6.3/15 A18-49 rating/share) between the Boston Red Sox (Away) and the Cleveland Indians (Home)
    • Game-to-game numbers (all numbers, with the exception of those for games 6 & 7, are final):
      • Households – 4.8/9 to 5.8/12 to 6.7/11 to 8.2/13 to 8.5/14 to 6.7/12 to 10.0/16
      • Viewers – 7.42M to 8.79M to 9.91M to 12.37M to 13.10M to 10.89M to 18.09M
      • Adults 18-49 – 2.2/8 to 2.9/10 to 3.0/8 to 3.9/11 to 4.1/11 to 3.4/11 to 6.3/15
    • Last weeks numbers (8:00 p.m. – The Simpsons):
      • Households – 5.0/8
      • Viewers – 8.70M
      • Adults 18-49 – 4.2/11
    • Last weeks numbers (8:30 p.m. – King of the Hill):
      • Households – 4.3/7
      • Viewers – 7.53M
      • Adults 18-49 – 3.5/9
    • Last weeks numbers (9:30 p.m. – American Dad):
      • Households – 3.8/6
      • Viewers – 6.20M
      • Adults 18-49 – 3.1/7

ABC followed in second place for the evening with an 8.2/13 household rating/share, 12.91 million viewers and a 4.9/12 rating/share among adults 18-49.

  • Last Week:
    • 8.1/13 HH Rating/Share [#2]
    • 12.78M Viewers [#2]
    • 4.6/12 A18-49 Rating [#2]
  • 7:00 p.m.: America’s Funniest Home Videos (5.2/9 HH rating/share, 8.36M viewers, 2.6/8 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 4.9/8 to 5.2/9
      • Viewers – 7.72M to 8.36M
      • Adults 18-49 – 2.1/6 to 2.6/8
  • 8:00 p.m.: Extreme Makeover: Home Edition (8.4/13 HH rating/share, 13.56M viewers, 5.0/13 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 7.3/11 to 8.4/13
      • Viewers – 12.23M to 13.56M
      • Adults 18-49 – 4.4/11 to 5.0/13
  • 9:00 p.m.: Desperate Housewives (11.3/16 HH rating/share, 17.78M viewers, 7.1/16 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 11.8/18 to 11.3/16
      • Viewers – 18.89M to 17.78M
      • Adults 18-49 – 7.4/17 to 7.1/16
  • 10:00 p.m.: Brothers & Sisters (8.1/13 HH rating/share, 11.92M viewers, 4.8/12 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 8.2/14 to 8.1/13
      • Viewers – 12.51M to 11.92M
      • Adults 18-49 – 4.7/12 to 4.8/12

CBS finished in third place for the evening with a 6.7/10 household rating/share, but was fourth among viewers with 10.07 million and among adults 18-49 with a 2.1/5 rating/share.

  • Last Week
    • 11.4/18 HH Rating/Share [#1]
    • 17.66M Viewers [#1]
    • 5.0/13 A18-49 Rating [#1]
  • 7:00 p.m.: 60 Minutes (7.5/13 HH rating/share, 11.14M viewers, 2.2/7 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 11.3/17 to 7.5/13
      • Viewers – 17.23M to 11.14M
      • Adults 18-49 – 4.2/11 to 2.2/7
    • Last week’s numbers (NFL Overrun):
      • Households – 18.0/34
      • Viewers – 29.12M
      • Adults 18-49 – 11.3/27
  • 8:00 p.m.: The time period debut of Viva Laughlin (4.5/7 HH rating/share, 6.77M viewers, 1.2/2 A18-49 rating/share).
    • Episode-to-episode numbers (series premiere – Thursday @ 10:00 p.m.):
      • Households – to 4.5/7
      • Viewers – M to 6.77M
      • Adults 18-49 – to 1.2/2
  • 9:00 p.m.: Cold Case (7.3/11 HH rating/share, 11.44M viewers, 2.6/6 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 9.1/14 to 7.3/11
      • Viewers – 13.88M to 11.44M
      • Adults 18-49 – 3.4/8 to 2.6/6
  • 10:00 p.m.: Shark (7.3/11 HH rating/share, 10.93M viewers, 2.5/6 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 7.3/13 to 7.3/11
      • Viewers – 11.06M to 10.93M
      • Adults 18-49 – 2.6/7 to 2.5/6

NBC followed in fourth place for the evening with a 6.6/10 household rating/share, but was a stronger third among viewers with 11.15 million and among adults 18-49 with a 4.5/11 rating/share.

  • Last Week:
    • 5.3/8 HH Rating/Share [#3]
    • 8.65M Viewers [#3]
    • 3.6/9 A18-49 Rating [#3]
  • 7:00 p.m.: Football Night in America (4.0/6 HH rating/share, 5.04M viewers, 1.8/5 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 1.9/3 to 4.0/6
      • Viewers – 2.77M to 6.28M
      • Adults 18-49 – 1.1/3 to 2.4/7
  • 8:00 p.m.: NBC Sunday Night Football (Pittsburgh Steelers at Denver Broncos) (7.4/11 HH rating/share, 11.82M viewers, 4.8/11 A18-49 rating/share).
    • Week-to-week numbers (New Orleans Saints at Seattle Seahawks – 8:25-11:46 p.m.):
      • Households – 7.1/11 to 7.4/11
      • Viewers – 11.19M to 11.82M
      • Adults 18-49 – 4.7/12 to 4.8/11

The CW was left then in fifth place with a 1.0/1 household rating/share, 1.42 million viewers and a 0.5/1 rating/share among adults 18-49.

  • Last Week:
    • 0.8/1 HH Rating/Share [#5]
    • 1.12M Viewers [#5]
    • 0.4/1 A18-49 Rating [#5]
  • 7:00 & 7:30 p.m.: CW Now (0.6/1 HH rating/share, 892,000 viewers, 0.4/1 A18-49 rating/share) and a repeat of the series premiere of Aliens in America (0.8/1 HH rating/share, 1.28M viewers, 0.5/1 A18-49 rating/share).
    • Week-to-week numbers (CW Now):
      • Households – 0.5/1 to 0.6/1
      • Viewers – 0.67M to 0.89M
      • Adults 18-49 – 0.2/1 to 0.4/1
    • Last weeks numbers (Online Nation):
      • Households – 0.4/1
      • Viewers – 0.58M
      • Adults 18-49 – 0.2/1
  • 8:00 p.m.: Life is Wild (1.1/2 HH rating/share, 1.59 million viewers, 0.5/1 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 0.7/1 to 1.1/2
      • Viewers – 1.06M to 1.61M
      • Adults 18-49 – 0.3/1 to 0.5/1
  • 9:00 p.m.: And that was followed by a repeat of America’s Next Top Model (1.1/2 HH rating/share, 1.61 million viewers, 0.6/1 A18-49 rating/share).
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “MLB American League Championship Series: Game 7” will be reported in next weeks report for Sunday, October 28, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

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