October 2007
S M T W T F S
« Sep   Nov »
 123456
78910111213
14151617181920
21222324252627
28293031  

Archives

Tips?

Got any tips? Send them here

Get in Touch

Comments/Suggestions?

Have a question or comment you'd like to send my way?

Send your e-mail here

I'll do my best to read and respond to your e-mails.

2012 Presidential Election

Click for www.electoral-vote.com

Broadcast TV Ratings for Thursday, October 18, 2007

CBS and ABC share an evening win, with CBS taking the night among households and viewers courtesy the nights most-watched show (CSI) and ABC winning among adults 18-49 thanks to the nights most-watched show in the demo (Grey’s Anatomy).

The series premiere of Viva Laughlin failed to reach an acceptable audience, earning a last place finish in the hour among adults 18-49.

Full analysis after the jump.

CBS finished in first place for the evening with a 9.0/14 household rating/share and 14.52 million viewers, but was second among adults 18-49 with a 4.4/12 rating/share.

  • Last Week:
    • 9.9/16 HH rating [#1]
    • 15.75M viewers [#1]
    • 4.7/12 A18-49 rating [#2]
  • 8:00 p.m.: Survivor: China (8.5/14 HH rating/share, 13.92M viewers, 4.5/13 A18-49 rating/share) stayed consistent, with a mostly identical performance to the week prior. Surivivor continues to easily win its timeslot among households, viewers and adults 18-49.
    • Week-to-week numbers:
      • Households – 8.6/14 to 8.5/14
      • Viewers – 14.22M to 13.92M
      • Adults 18-49 – 4.6/13 to 4.5/13
  • 9:00 p.m.: CSI (12.3/19 HH rating/share, 20.80M viewers, 6.4/15 A18-49 rating/share) showed solid growth from the week prior, increasing its viewership level by 1.01 million/5% and 5% among adults 18-49. More important for CBS was that the program was once again able to hold off Grey’s Anatomy to be the nights most-watched program of the night.
    • Week-to-week numbers:
      • Households – 12.4/19 to 12.3/19
      • Viewers – 19.79M to 20.80M
      • Adults 18-49 – 6.1/15 to 6.4/15
  • 10:00 p.m.: Viva Laughlin (5.8/10 HH rating/share, 8.83M viewers, 2.4/7 A18-49 rating/share) pretty much flopped in its series debut. The special preview (it’ll move to its normal timeslot this coming Sunday at 8:00 p.m. after 60 Minutes) had horrible retention rates from its lead-in of 42% among viewers, 47% among households and only 38% among adults 18-49. More alarming was its severe half-hour dropoff. It’s hard to imagine it’ll work better out of 60 Minutes, but anything is certainly possible.
    • Last week’s numbers (Without A Trace):
      • Households – 8.9/15
      • Viewers – 13.62M
      • Adults 18-49 – 3.6/10

ABC followed in second place for the evening with a 8.2/13 household rating/share and was third among viewers with 11.89 million, but managed a first place finish among adults 18-49 with a 4.5/12 rating/share.

  • Last Week:
    • 8.5/14 HH rating [#2]
    • 12.75M viewers [#2]
    • 4.7/12 A18-49 rating [#1]
  • 8:00 p.m.: Ugly Betty (6.9/11 HH rating/share, 9.67M viewers, 3.1/9 A18-49 rating/share) held mostly steady from the week prior in terms of its overall audience level (with slides of just 1% among households and 7% among viewers) but it took a bigger dive among adults 18-49, where it was off by 11%. At this time last season, Ugly Betty had the following ratings: 8.9/14 HH rating/share, 13.17M viewers, 4.4/12 adults 18-49 rating/share. That puts the shows year-to-year declines at 3.50 million viewers/22%, 27% among households and 30% in the demo. Last year it was doing quite well in competing against Survivor, but that’s simply not the case this year. Perhaps the novelty is just wearing off?
    • Week-to-week numbers:
      • Households – 7.0/11 to 6.9/11
      • Viewers – 10.40M to 9.67M
      • Adults 18-49 – 3.5/10 to 3.1/9
  • 9:00 p.m.: Grey’s Anatomy (11.8/18 HH rating/share, 17.67M viewers, 7.1/17 A18-49 rating/share) won the evening among adults 18-49, but it went through a bit of a weekly decline. Week-to-week losses were 1.37 million/7% among viewers, 4% among households and 10% among adults 18-49. While it looked like the show was about to pass up CSI this week, they’ve drifted apart again.
    • Week-to-week numbers:
      • Households – 12.3/19 to 11.8/18
      • Viewers – 19.04M to 17.67M
      • Adults 18-49 – 7.9/19 to 7.1/17
  • 10:00 p.m.: Big Shots (6.0/10 HH rating/share, 8.34M viewers, 3.3/9 A18-49 rating/share) lost a bit of steam, and continues to perform poorly out of its strong lead-in. Retention this week was again sub par at only 51% among households, 47% among viewers and 46% among adults 18-49.
    • Week-to-week numbers:
      • Households – 5.9/10 to 6.0/10
      • Viewers – 8.54M to 8.34M
      • Adults 18-49 – 3.6/10 to 3.3/9

NBC followed in fourth place for the evening with a 5.3/8 household rating/share and 8.43 million viewers, but managed a third place finish among adults 18-49 with a 3.7/10 rating/share.

  • Last Week:
    • 5.2/8 HH rating [#3]
    • 8.17M viewers [#3]
    • 3.7/10 A18-49 rating [#3]
  • 8:00 & 8:30 p.m.: My Name Is Earl (4.6/8 HH rating/share, 7.26M viewers, 2.7/8 A18-49 rating/share) and 30 Rock (3.9/6 HH rating/share, 6.27M viewers, 2.6/7 A18-49 rating/share) continue to pace downward, with both shows failing to reach even a 3.0 rating in the demo. Both shows declined by 13% in the demo.
    • Week-to-week numbers (My Name Is Earl):
      • Households – 4.9/8 to 4.6/8
      • Viewers – 7.76M to 7.26M
      • Adults 18-49 – 3.1/9 to 2.7/8
    • Week-to-week numbers (30 Rock):
      • Households – 4.2/7 to 3.9/6
      • Viewers – 6.60M to 6.27M
      • Adults 18-49 – 3.0/8 to 2.6/7
  • 9:00 p.m.: The Office (4.9/7 HH rating/share, 8.50M viewers, 4.4/11 A18-49 rating/share) remained strong, overall, continuing to do well in the face of the highly competitive 9:00 p.m. time period. It registered increases of 2.23 million/36% among viewers, 26% among households and a whopping 69% among adults 18-49 from its 30 Rock lead-in.
    • Week-to-week numbers:
      • Households – 5.2/8 to 4.9/7
      • Viewers – 8.87M to 8.50M
      • Adults 18-49 – 4.7/11 to 4.4/11
  • 10:00 p.m.: ER (6.6/10 HH rating/share, 10.01M viewers, 4.0/11 A18-49 rating/share) managed to post much more respectable ratings, notching week-to-week increases of 1.48 million/17% among viewers, 14% among households and 14% among adults 18-49, leading the hour in each category.
    • Week-to-week numbers:
      • Households – 5.8/10 to 6.6/10
      • Viewers – 8.53M to 10.01M
      • Adults 18-49 – 3.5/10 to 4.0/11

Fox finished in third place for the evening with a 7.5/12 household rating/share, but was second among viewers with 12.25 million and fourth among adults 18-49 with a 3.6/10 rating/share.

  • Last Week:
    • 4.6/7 HH rating [#4]
    • 6.88M viewers [#4]
    • 2.1/5 A18-49 rating [#4]
  • 8:30 p.m.: Game 5 of the MLB American League Championship Series (8.0/13 HH rating/share, 12.81M viewers, 3.8/10 A18-49 rating/share) between the Boston Red Sox (Away) and the Cleveland Indians (Home) grew from game 4, just as game 3 improved from the game prior, and game 2.    These are solid numbers for a Fox Thursday night, and it’s always good to see game-to-game growth in sporting events such as these.  With game 6 ensured to happen, Fox should be able to post strong week-to-week gains when it airs game 6 tomorrow evening.  Overall, Fox posted week-to-week Thursday gains of 5.37 million/78% among viewers, 63% among households and 71% among adults 18-49.
    • Game-to-game numbers:
      • Households – 4.8/9 to 5.8/12 to 6.5/10 to 8.2/13 to 8.0/13
      • Viewers – 7.42M to 8.79M to 9.18M to 12.37M to 12.81M
      • Adults 18-49 – 2.2/8 to 2.9/10 to 2.9/7 to 3.9/11 to 3.8/10
    • Last week’s numbers (Are You Smarter Than A 5th Grader?):
      • Households – 5.4/9
      • Viewers – 8.07M
      • Adults 18-49 – 2.3/6
    • Last week’s numbers (Don’t Forget the Lyrics):
      • Households – 3.8/6
      • Viewers – 5.64M
      • Adults 18-49 – 1.9/5

The CW was left then in fifth place earning a 2.5/4 household rating/share, 4.06 million viewers and a 1.6/4 rating/share among adults 18-49.

  • Last Week:
    • 2.4/4 HH rating [#5]
    • 3.99M viewers [#5]
    • 1.5/4 A18-49 rating [#5]
  • 8:00 p.m.: Smallville (3.1/5 HH rating/share, 5.06M viewers, 2.0/6 A18-49 rating/share) continues to be one of The CW’s most solid and well performing programs.  It grew week-to-week in all categories, increasing by 240,000/5% among viewers, 7% among households and 5% among adults 18-49.
    • Week-to-week numbers:
      • Households – 2.9/5 to 3.1/5
      • Viewers – 4.82M to 5.06M
      • Adults 18-49 – 1.9/5 to 2.0/6
  • 9:00 p.m.: Supernatural (1.9/3 HH rating/share, 3.06M viewers, 1.3/3 A18-49 rating/share) remained up over 3 million viewers and managed to increase its adults 18-49 rating by a respectable 18%.  But there continues to remain a problem in terms of retention from its lead-in.  Supernatural shed 2 million viewers from Smallville, and had retention levels of just 60% among viewers, 61% among households and 65% among adults 18-49.
    • Week-to-week numbers:
      • Households – 1.9/3 to 1.9/3
      • Viewers – 3.16M to 3.06M
      • Adults 18-49 – 1.1/3 to 1.3/3
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “CSI” will be reported in next weeks report for Thursday, October 25, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback