Customers purchasing the upcoming special-edition DVD of Live Free or Die Hard will be getting a special bonus; an electronic copy of the movie that can be played on a computer and select portable video devices.
This is the first time that such a feature has been included in a retail DVD.
“This may be the killer app, where you have physical media that allows you to have a big-screen experience and at the same time move the file around to other devices and have a great experience there as well,” said Mike Dunn, the division’s worldwide president.
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To utilize the Digital Copy feature, consumers can insert Disc 2 of the “Live Free” DVD into their computer. A menu will pop up, giving users the choice of either executing the Digital Copy application or launching the DVD special features. If the Digital Copy application is selected, the computer will verify the proper requirements and ask the user to enter a 16-digit serial code, found inside the DVD case. After selecting a destination — either the computer’s hard drive or a connected PlaysForSure video player — the transfer will begin, and the program will be ready for playback after about five minutes.
“We’re looking at this as giving the consumer a whole other experience, with an emphasis on choice and ease of use,” Dunn said. “There’s downloading, which takes 45 minutes to an hour, and managed copy, which I never liked because it involves moving the movie off the disc and onto something else, which also takes forever. With Digital Copy, the file is formatted to go across and onto your computer and mobile device, so it’s already a small file — a rocket file that plays beautifully.”
Live Free or Die Hard will be available to purchase on Tuesday, October 23.
Source: Hollywood Reporter