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Broadcast TV Ratings for Friday, October 12, 2007

CBS holds off competitive efforts by ABC, FOX and NBC to place first on the evening among households, viewers and adults 18-49.

Strong series premiere for Women’s Murder Club, the night’s most watched series, can’t lift Men In Trees, which struggled in its new season. Also outings by Friday Night Lights, and CBS’s Moonlight.

MLB Playoffs get off to a slow start on Fox, down from higher level of TBS games, and from last year’s comparable game.

Full analysis after the jump.

Note: My full analysis will be edited in later this evening. Sorry for the delay. 

CBS finished in first place for the evening with a 5.5/10 household rating/share, 8.40 million viewers and a 2.3/8 rating/share among adults 18-49.

  • Last Week:
    • 5.7/10 HH rating [#1]
    • 8.83M viewers [#1]
    • 2.4/8 A18-49 [#1]
  • 8:00 p.m.: Ghost Whisperer (5.7/10 HH rating/share, 8.81M viewers, 2.5/8 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 5.7/10 to 5.7/10
      • Viewers – 8.91M to 8.81M
      • Adults 18-49 – 2.5/9 to 2.5/8
  • 9:00 p.m.: Moonlight (4.6/8 HH rating/share, 7.30M viewers, 2.0/6 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 5.2/9 to 4.6/8
      • Viewers – 8.04M to 7.30M
      • Adults 18-49 – 2.2/7 to 2.0/6
  • 10:00 p.m.: Numb3rs (6.0/11 HH rating/share, 9.10M viewers, 2.6/8 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 6.3/12 to 6.0/11
      • Viewers – 9.76M to 9.10M
      • Adults 18-49 – 2.8/9 to 2.6/8

ABC followed in second place for the evening with a 5.4/10 household rating/share and 7.83 million viewers, but had to settle with a third place tie among adults 18-49 with a 2.0/7 rating/share.

  • Last Week:
    • 3.8/7 HH rating [#3]
    • 5.45M viewers [#3]
    • 1.8/6 A18-49 rating [#3]
  • 8:00 p.m.: The time period debut of 20/20 (4.0/8 HH rating/share, 5.64M viewers, 1.7/5 A18-49 rating/share).
    • Episode-to-episode number (10:00 p.m.):
      • Households – 5.1/9 to 4.0/8
      • Viewers – 7.17M to 5.64M
      • Adults 18-49 – 2.3/8 to 1.7/5
  • 9:00 p.m.: The series premiere of Women’s Murder Club (7.3/13 HH rating/share, 10.80M viewers, 2.5/8 A18-49 rating/share).
    • Timeslot comparison (Men in Trees – October 13, 2006):
      • Households – 5.0/9 to 7.3/13
      • Viewers – 7.13M to 10.80M
      • Adults 18-49 – 2.1/7 to 2.5/8
  • 10:00 p.m.: The second season premiere of Men In Trees (4.9/9 HH rating/share, 7.05M viewers, 2.0/6 A18-49 rating/share).
    • Season premiere comparison (Wednesday, September 12, 2006):
      • Households – 7.7/13 to 4.9/9
      • Viewers – 11.72M to 7.05M
      • Adults 18-49 – 3.6/10 to 2.0/6
    • First Friday comparison (September 15, 2006):
      • Households – 5.4/10 to
      • Viewers – 8.13M to 7.05M
      • Adults 18-49 – 2.2/7 to 2.0/6
    • Episode-to-episode numbers (first season finale – February 15, 2007):
      • Households – 7.3/12 to 4.9/9
      • Viewers – 10.87M to 7.05M
      • Adults 18-49 – 4.0/11 to 2.0/6

NBC finished in third place for the evening with a 4.9/9 household rating/share and 7.57 million viewers and was tied for third among adults 18-49 with a 2.0/7 rating/share.

  • Last Week:
    • 4.9/9 HH Rating [#2]
    • 7.38M viewers [#2]
    • 2.1/7 A18-49 rating [#2]
  • 8:00 p.m.: Deal or No Deal (6.4/12 HH rating/share, 10.17M viewers, 2.4/8 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 5.5/10 to 6.4/12
      • Viewers – 8.41M to 10.17M
      • Adults 18-49 – 2.1/7 to 2.4/8
  • 9:00 p.m.: Friday Night Lights (3.6/6 HH rating/share, 5.42M viewers, 1.7/5 A18-49 rating/share).
    • Week-to-week numbers (second season premiere):
      • Households – 4.1/7 to 3.6/6
      • Viewers – 6.37M to 5.42M
      • Adults 18-49 – 2.1/7 to 1.7/5
  • 10:00 p.m.: Las Vegas (4.7/9 HH rating/share, 7.14M viewers, 2.1/7 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 5.0/9 to 4.7/9
      • Viewers – 7.48M to 7.14M
      • Adults 18-49 – 2.2/7 to 2.1/7

FOX followed in fourth place for the evening with a 4.8/9 household rating/share and 7.07 million viewers, but managed a second place finish among adults 18-49 with a 2.3/7 rating/share.

  • Last Week:
    • 2.7/5 HH rating [#4]
    • 4.18M viewers [#t4]
    • 1.4/5 A18-49 rating [#t4]
  • 8:00 p.m.: Game 1 of the MLB American League Championship Series (4.8/9 HH rating/share, 7.07M viewers, 2.3/7 A18-49 rating/share) between the Cleveland Indians (Away) and the Boston Red Sox (Home).
    • Year-ago performance (October 13, 2006 – NLCS Game 2: St. Louis Cardinals at New York Mets):
      • Households – 5.8/10 to 4.8/9
      • Viewers – 9.01M to 7.07M
      • Adults 18-49 – 2.8/10 to 2.3/7
    • ALCS Game 1 comparison (October 10, 2006 – Detroit Tigers at Oakland Athletics):
      • Households – 6.2/10 to 4.8/9
      • Viewers – 8.59M to 7.07M

The CW finished in fifth place for the evening with a 2.6/5 household rating/share 4.44 million viewers and a 1.4/5 rating/share among adults 18-49.

  • Last Week:
    • 2.5/4 HH rating [#5]
    • 4.18M viewers [#t4]
    • 1.4/5 A18-49 rating [#t4]
  • 8:00-10:00 p.m.: Friday Night Smackdown! (2.6/5 HH rating, 4.44M viewers, 1.4/5 A18-49 rating).
    • Week-to-week numbers:
      • Households – 2.5/5 to 2.6/5
      • Viewers – 4.26M to 4.44M
      • Adults 18-49 – 1.4/5 to 1.4/5

GO TO WEEKLY RATINGS PAGENote: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “Women’s Murder Club” will be reported in next weeks report for Friday, October 19, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

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