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Broadcast TV Ratings for Thursday, September 27, 2007

CSI leads CBS to a household, viewer and adults 18-49 victory on the evening, as the long-running drama series manages to beat ABC’s Grey’s Anatomy in overall audience. Grey’s, which suffered through a yearly decline, was still able to win the night among adults 18-49.

Over at NBC, The Office had a successful transition to its new 9:00 p.m. timeslot, opening the new season with a series high rating among adults 18-49, but E.R. was off by a significant amount from last year’s premiere and My Name Is Earl performed on par with its year-ago opener.

ABC’s two other programs on the night, the season two premiere of Ugly Betty and the series premiere of Big Shots, performed well, but Ugly Betty was off a good deal from its series premiere last year, and Big Shots opened in a slightly weaker position than last year’s timeslot occupant (the now canceled Six Degrees) did, losing out to CBS’s relocated Without A Trace, which won the timeslot.

The CW’s Smallville got a good showing for its seventh season premiere, ahead of last year, while FOX’s ‘5th Grader’/’Lyrics’ duo declines in the face of increased competition.

CBS finished in first place for the evening with a 11.3/18 household rating/share, 18.58 million viewers and a 5.8/15 rating/share among adults 18-49.

  • Last Week:
    • 8.6/14 HH rating [#1]
    • 13.52M viewers [#1]
    • 3.9/11 A18-49 rating [#1]
  • 8:00 p.m.: Survivor: China (8.4/14 HH rating/share, 14.16M viewers, 4.6/13 A18-49 rating/share) opened up the winning even for CBS in first place for the hour across all three main categories. The program was only off slightly from last week’s season premiere and was minimally affected by the season premieres of ABC’s Ugly Betty and The CW’s Smallville.
    • Week-to-week numbers (season premiere):
      • Households – 9.0/15 to 8.4/14
      • Viewers – 15.35M to 14.16M
      • Adults 18-49 – 5.0/15 to 4.6/13
  • 9:00 p.m.: The eighth season premiere of CSI (14.8/22 HH rating/share, 24.85M viewers, 8.0/19 A18-49 rating/share) maintained CBS’s hold on the overall viewership mark, though the show failed to move past Grey’s Anatomy in the A18-49 demographic. However, with solid year-to-year increases of 2.27 million or 10% among viewers, 8% among households and 4% among adults 18-49, and a rather easy defeat of Grey’s Anatomy in households (14.8 vs. 13.0) and viewers (24.85M vs. 20.48M), CBS can’t help but be pleased with these results. And as you can see from the season seven finale numbers below, the show has obviously rebounded from last year’s slight tumble. Now we’ll see if it can hold onto these numbers, or if the increase was due solely to the season seven cliffhanger resolution.
    • Season premiere comparison (September 21, 2006):
      • Households – 13.7/21 to 14.8/22
      • Viewers – 22.58M to 24.85M
      • Adults 18-49 – 7.7/18 to 8.0/19
    • Episode-to-episode numbers (season seven finale – May 17, 2007):
      • Households – 12.6/20 to 14.8/22
      • Viewers – 20.45M to 24.85M
      • Adults 18-49 – 6.2/16 to 8.0/19
  • 10:00 p.m.: Following CSI was the sixth season premiere of the the now re-located Without A Trace (10.9/18 HH rating/share, 16.73M viewers, 4.8/13 A18-49 rating/share) which had okay retention levels from its lead-in and remained mostly even from last year’s season opener (which occurred on a Sunday). You can go either way with whether or not it was a good decision for CBS to return the show to its former timeslot, but the simple fact of the matter is that it provides the network with a solid foothold on the evening. Without A Trace will surely be a more compatible lead-out to CSI than Shark was. Another good sign is the increase in viewership across the board when you compare this season’s premiere to where the show ended this past May (+2.42 million or +17% among viewers, +11% among households and +23% among adults 18-49). It also held of Big Shots for the win on the hour in all three categories.
    • Season premiere comparison (Sunday, September 24, 2006):
      • Households – 11.1/18 to 10.9/18
      • Viewers – 17.56M to 16.73M
      • Adults 18-49 – 4.8/12 to 4.8/13
    • Episode-to-episode numbers (season five finale – Thursday, May 10, 2007):
      • Households – 9.8/17 to 10.9/18
      • Viewers – 14.31M to 16.73M
      • Adults 18-49 – 3.9/11 to 4.8/13

ABC followed in second place for the evening with a 9.4/15 household rating/share, 14.36 million viewers and a 5.7/15 rating/share among adults 18-49.

  • Last Week:
    • 3.4/6 HH rating [#3]
    • 4.87M viewers [#3]
    • 1.6/5 A18-49 rating [#4]
  • 8:00 p.m.: The season two premiere of Ugly Betty (7.4/12 HH rating/share, 11.05M viewers, 3.8/11 A18-49 rating/share) was, expectedly, down from last year’s inflated series premiere numbers. A fairer comparison for a sophomore series would be a measurement against where it ended last year, and in that case the news is much better. But, you can’t ignore the season premiere comparison, what with the 5.27 million or 32% decline among both households and viewers and the 24% decline among adults 18-49. If anything, those numbers show just how much more powerful the series could have been, had it remained more consistent throughout last season.
    • Season premiere comparison (September 28, 2006):
      • Households – 10.8/17 to 7.4/12
      • Viewers – 16.32M to 11.05M
      • Adults 18-49 – 5.0/14 to 3.8/11
    • Episode-to-episode numbers (May 17, 2007):
      • Households – 7.1/11 to 7.4/12
      • Viewers – 10.50M to 11.05M
      • Adults 18-49 – 3.6/11 to 3.8/11
  • 9:00 p.m.: That was followed by the fourth season premiere of Grey’s Anatomy (13.0/20 HH rating/share, 20.48M viewers, 8.7/21 A18-49 rating/share) which was also down from significant amounts compared to the year prior. Not yet a cause for concern, but the show was off by a considerable 4.93 million or 19% among viewers, 18% among households and 21% among adults 18-49. Obviously this season premiere wasn’t as heavily hyped as last seasons, and when you compare the numbers to last year’s finale, the situation improves a bit for ABC. Then can lean on the fact that there was only a 4% loss in the A18-49 demographic compared to last season’s finale, and that despite the losses, the program was still a dominant #1 on the night among adults 18-49.
    • Season premiere comparison (September 21, 2006):
      • Households – 15.8/24 to 13.0/20
      • Viewers – 25.41M to 20.48M
      • Adults 18-49 – 11.0/26 to 8.7/21
    • Episode-to-episode numbers (May 17, 2007):
      • Households – 14.5/23 to 13.0/20
      • Viewers – 22.57M to 20.48M
      • Adults 18-49 – 9.1/23 to 8.7/21
  • 10:00 p.m.: The series premiere of Big Shots (7.8/13 HH rating/share, 11.56M viewers, 4.7/13 A18-49 rating/share) didn’t have the benefit of as strong a lead-in as last year’s Six Degrees did, but it did more with the numbers in terms of its retention rates (60% among households, 56% among viewers and 54% among adults 18-49). Yeah I know, that’s aren’t necessarily good numbers, but they are an improvement over the retention rates for Six Degrees. That’s about all the good news for the program though, as half-hour declines don’t bode well for the future of the series.
    • Timeslot comparison (Six Degrees – September 21, 2006):
      • Households – 8.2/14 to 7.8/13
      • Viewers – 12.56M to 11.56M
      • Adults 18-49 – 5.4/14 to 4.7/13

NBC finished in a competitive third place for the evening with a 5.7/9 household rating/share, 9.37 million viewers and a 4.3/11 rating/share among adults 18-49.

  • Last Week:
    • 3.2/5 HH rating [#4]
    • 4.71M viewers [#4]
    • 2.1/6 A18-49 rating [#3]
  • 8:00 p.m.: The one-hour third season premiere of My Name Is Earl (5.3/9 HH rating/share, 8.52M viewers, 3.7/13 A18-49 rating/share) did okay opening the night. There was some loss among households and viewers, but the important demo figure of A18-49 stayed even from the year prior.
    • Season premiere comparison (September 21, 2006 – 8:00-8:30 p.m.):
      • Households – 5.7/9 to 5.3/9
      • Viewers – 8.86M to 8.52M
      • Adults 18-49 – 3.7/13 to 3.7/13
    • Episode-to-episode numbers (season two finale – May 10, 2007 – 8:00-8:30 p.m.):
      • Households – 4.6/8 to 5.3/9
      • Viewers – 6.94M to 8.52M
      • Adults 18-49 – 3.0/10 to 3.7/13
  • 9:00 p.m.: The bigger news came with the one-hour season four premiere of The Office (5.4/9 HH rating/share, 9.67M viewers, 5.1/12 A18-49 rating/share), which managed to build quite significantly from its lead-in among adults 18-49, and grew to an amazing 5.1, a series high (that means nearly 70% of the audience was within the A18-49 demo, that’s simply extraordinary). Year-to-year, the show was up a mightily impressive 19% in that demo. Considering the increased competition in the 9:00 p.m. hour, this is a very strong opening for the show. If only they could get a few more overall viewers watching.
    • Season premiere comparison (September 21, 2007 – 8:30-9:00 p.m.):
      • Households – 5.6/9 to 5.4/9
      • Viewers – 9.11M to 9.67M
      • Adults 18-49 – 4.3/11 to 5.1/12
    • Episode-to-episode numbers (season three finale – May 17, 2007):
      • Households – 4.8/8 to 5.4/9
      • Viewers – 7.89M to 9.67M
      • Adults 18-49 – 3.8/12 to 5.1/12
  • 10:00 p.m.: The news with the 14th season premiere of ER (6.4/11 HH rating/share, 9.93M viewers, 4.1/11 A18-49 rating/share) was unfortunately not as nice to NBC. With year-to-year declines 5.66 million or 36% among viewers, 36% among households and 40% among adults 18-49, this was a very poor opening start to the new season. It just wasn’t able to rebound from the second half decline it went through last season. The silver lining is that it was up a bit from last year’s season finale.
    • Season premiere comparison (September 21, 2007):
      • Households – 10.0/16 to 6.4/11
      • Viewers – 15.59M to 9.93M
      • Adults 18-49 – 6.8/18 to 4.1/11
    • Episode-to-episode numbers (season 13 finale – May 17, 2007):
      • Households – 6.4/11 to 6.4/11
      • Viewers – 9.51M to 9.93M
      • Adults 18-49 – 3.6/10 to 4.1/11

Fox followed in fourth place for the evening with a 4.2/7 household rating/share, 6.37 million viewers and a 1.9/5 among adults 18-49 rating/share.

  • Last Week:
    • 5.1/9 HH rating [#2]
    • 8.31M viewers [#2]
    • 2.6/8 A18-49 rating [#2]
  • 8:00 p.m.: Are You Smarter Than A 5th Grader? (4.8/9 HH rating/share, 7.35M viewers, 2.0/6 A18-49 rating/share) fell off a bit, and continues to be a good deal weaker than it was last season, however, it was its lead-out that was the weak link on the night.
    • Week-to-week numbers:
      • Households – 5.1/9 to 4.8/9
      • Viewers – 8.26M to 7.35M
      • Adults 18-49 – 2.4/7 to 2.0/6
  • 9:00 p.m.: After managing to build from its lead-in last week, the increased competition seemed to be too much for Don’t Forget the Lyrics! (3.6/5 HH rating/share, 5.39M viewers, 1.8/4 A18-49 rating/share) to handle, as the show dropped a significant 2.88 million or 35% among viewers, 29% among households and 36% among adults 18-49. Needless to say, this is a very poor showing. We’ll see if this is a one-time thing, or if FOX will just have to make-due with these reduced numbers. The competition is fierce in this hour. Someone’s going to suffer.
    • Episode-to-episode numbers:
      • Households – 5.1/8 to 3.6/5
      • Viewers – 8.27M to 5.39M
      • Adults 18-49 – 2.8/8 to 1.8/4

The CW was left then in fifth place earning a 2.4/4 household rating/share, 3.80 million viewers and a 1.4/4 rating/share among adults 18-49.

  • Last Week:
    • 1.2/2 HH rating [#5]
    • 1.79M viewers [#5]
    • 0.8/2 A18-49 rating [#5]
  • 8:00 p.m.: The seventh season premiere of Smallville (3.1/5 HH rating/share, 5.08M viewers, 1.9/5 A18-49 rating/share) brought good/bad news to The CW. While increasing in total audience from last year’s premiere, it fell off by 14% among adults 18-49. The network must be puzzled by that performance, but at least it didn’t lose in terms of overall viewership.
    • Season premiere comparison (September 27, 2007):
      • Households – 2.9/5 to 3.1/5
      • Viewers – 4.96M to 5.08M
      • Adults 18-49 – 2.2/6 to 1.9/5
    • Episode-to-episode numbers (May 17, 2007):
      • Households – 2.4/4 to 3.1/5
      • Viewers – 4.14M to 5.08M
      • Adults 18-49 – 1.8/6 to 1.9/5
  • 8:00 p.m.: A repeat of Tuesday night’s series premiere of Reaper (1.7/3 HH rating/share, 2.53M viewers, 1.0/2 A18-49 rating/share) actually performed quite well. All one needs to do is check out the numbers from the second episode of Gossip Girl, which aired this past Wednesday: 1.7/3 HH rating, 2.48M viewers, 1.1/3 A18-49 rating.  Need I say more?

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “Big Brother” will be reported in next weeks report for Thursday, October 4, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

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  • matt

    wow a very busy nite thursday always is tho

  • matt

    wow a very busy nite thursday always is tho

  • Cartens33

    Wow. Glad to see old The Office ratings I couldn’t find on tvbythenumbers from the same day,as they didn’t have specific ratings for each show yet.