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Broadcast TV Ratings for Tuesday, September 25, 2007

ABC and FOX split Tuesday night leadership, with ABC winning the night overall among households and viewers and FOX showcasing its muscle with an impressive performance among adults 18-49.

In the battle of season premieres, ABC’s Tuesday debut of Dancing With the Stars held on to most of Monday nights audience, and was (just barely) the evening’s most-watched program. But the strong performance had not effect on the season four premiere of Boston Legal. House meanwhile opened in strong fashion (2nd most-watched program on the night) despite its total audience down from last year. The series made up for that decline with an improved rating among adults 18-49 (first place on the night).

Over at CBS, the new season’s of NCIS and The Unit were mostly on par with last year, with slight decreases. While at NBC, The Biggest Loser took a dive in its third week of the new season and Law & Order: Special Victims Unit fell well short of last year’s premiere.

In series premiere news, Cane matched its year-ago time period occupant among households and viewers, but fell short among adults 18-49, opening with less viewers in that demo than last year’s time period occupant (Smith, which subsequently was canceled after only 3 episodes). Reaper also failed to show growth from last year’s occupant, however, the new series did improve upon its lead-in, Beauty & The Geek, which lost some viewership from last week’s premiere.

ABC finished in first place for the evening with a 9.5/15 household rating/share and 14.33 million viewers, but was tied for second among adults 18-49 with a 3.6/10 rating/share.

  • Last Week:
    • 4.3/7 HH rating/share [#3]
    • 6.59M viewers [#3]
    • 1.9/5 A18-49 rating/share [#3]
  • 8:00-9:30 p.m.: The Tuesday premiere of Dancing With the Stars (12.2/19 HH rating/share, 18.34M viewers, 4.7/13 A18-49 rating/share), as expected, won the evening. The program drew an audience on par with last year’s comparable episode, with a slight dip among adults 18-49. It was also able to win the night among total audience, just barely holding off the season premiere of House.
    • Season premiere comparison (Tuesday, September 19 – two-hours):
      • Households – 12.1/18 to 12.2/19
      • Viewers – 18.17M to 18.34M
      • Adults 18-49 – 5.2/14 to 4.7/13
    • Last week’s numbers (fast nationals – Just for Laughs):
      • Households – 4.4/7
      • Viewers – 7.00M
      • Adults 18-49 – 2.0/6
  • 9:30 p.m.: The fourth season premiere of Boston Legal (6.9/11 HH rating/share, 10.31M viewers, 2.6/7 A18-49 rating/share) continued to squander its strong lead-in. I honestly have no idea why ABC continues to have Boston Legal lead-out of ‘Dancing’. It’s never benefited from the programming move and I’m actually a bit surprised that ABC ever thought it would. These two programs target completely different audiences. Compared to last season’s premiere, Boston Legal was down by a not too significant 970,000 or 9% among viewers and 8% among households, but was hurt among adults 18-49 where it fell off by a steep 24% compared to last season’s opener. Numbers were a little more favorable when compared to last season’s finale, as you can see from the ratings I’ve provided below.
    • Season premiere comparison (September 19, 2006):
      • Households – 7.5/12 to 6.9/11
      • Viewers – 11.28M to 10.31M
      • Adults 18-49 – 3.4/9 to 2.6/7
    • Episode-to-episode numbers (third season finale – May 29, 2007):
      • Households – 6.7/11 to 6.9/11
      • Viewers – 9.93M to 10.31M
      • Adults 18-49 – 2.8/8 to 2.6/7
    • Last week’s numbers (fast nationals – Elvis: Viva Las Vegas):
      • Households – 4.2/7
      • Viewers – 6.38M
      • Adults 18-49 – 1.8/5

Fox followed in second place for the evening with an 8.0/12 household rating/share and 13.19 million viewers, but finished in a dominant first place among adults 18-49 with a 5.4/10 rating/share.

  • Last Week:
    • 3.7/6 HH rating/share [#4]
    • 5.41M viewers [#4]
    • 1.8/5 A18-49 rating/share [#4]
  • 8:00 p.m.: The third season premiere of Bones (5.2/8 HH rating/share, 8.26M viewers, 3.2/9 A18-49 rating/share) had a successful season opener. A quick glance at the numbers below may seem to contradict that, but the program made up for its declined performance among total viewership with a strong rating among adults 18-49 (+19%). I would expect the program to increase its ratings over the coming weeks as audiences become more accustomed to the show’s new timelsot.
    • Season premiere comparison (August 30, 2006):
      • Households – 5.6/10 to 5.2/8
      • Viewers – 8.61M to 8.26M
      • Adults 18-49 – 2.7/9 to 3.2/9
    • Episode-to-episode numbers (second season finale – May 16, 2007):
      • Households – 6.8/11 to 5.2/8
      • Viewers – 10.88M to 8.26M
      • Adults 18-49 – 3.5/11 to 3.2/9
  • 9:00 p.m.: The fourth season premiere of House (10.7/16 HH rating/share, 18.13M viewers, 7.7/19 A18-49 rating/share) dominated the 9:00 p.m. hour with an impressive performance overall. As with its lead-in, despite losing some audience over the year, it more than made up for that slight loss (-1.52 million or -8% among viewers and -8% among households) with its performance among adults 18-49, where it was up by 7%. That mark was a high for the evening. House also had no problem matching, and exceeding, its season three finale numbers.
    • Season premiere comparison (September 5, 2006):
      • Households – 11.6/19 to 10.7/16
      • Viewers – 19.65M to 18.13M
      • Adults 18-49 – 7.2/20 to 7.7/19
    • Episode-to-episode numbers (season three finale – May 29, 2007):
      • Households – 10.1/16 to 10.7/16
      • Viewers – 17.23M to 18.13M
      • Adults 18-49 – 6.7/18 to 7.7/19

CBS finished in third place for the evening with a 7.6/12 household rating/share and 11.84 million viewers, and was tied for second among adults 18-49 with a 3.6/10 rating/share.

  • Last Week:
    • 5.4/9 HH rating/share [#1]
    • 8.04 viewers [#1]
    • 2.4/7 A18-49 rating/share [#2]
  • 8:00 p.m.: The fourth season premiere of NCIS (8.7/14 HH rating/share, 13.67M viewers, 3.1/9 A18-49 rating/share) opened up the evening in a strong position. Unusual in this day and age with heavy DVR usage, CBS should be pleased that the program managed to return with just as many viewers as it premiered with last year and only slightly below where it left last season. The only problem really was that among adults from last season’s opener of 9%.
    • Season premiere comparison (September 19, 2006):
      • Households – 8.5/13 to 8.7/14
      • Viewers – 13.48M to 13.67M
      • Adults 18-49 – 3.4/10 to 3.1/9
    • Episode-to-episode numbers (third season finale – May 22, 2007):
      • Households – 9.0/14 to 8.7/14
      • Viewers – 14.13M to 13.67M
      • Adults 18-49 – 3.4/9 to 3.1/9
    • Last week’s numbers (fast nationals – Power of 10):
      • Households – 5.2/9
      • Viewers – 7.76M
      • Adults 18-49 – 1.9/6
  • 9:00 p.m.: The third season premiere of The Unit (6.7/10 HH rating/share, 10.72M viewers, 2.8/7 A18-49 rating/share) didn’t bring CBS as much good news, as the program failed to match last season’s opening numbers and was also down from where last season ended back in May. Compared to last year’s finale, the program was off by 1.09 million or 9% among viewers, 11% among households and 18% among adults 18-49.
    • Season premiere comparison (September 19, 2006):
      • Households – 7.5/11 to 6.7/10
      • Viewers – 11.81M to 10.72M
      • Adults 18-49 – 3.4/9 to 2.8/7
    • Episode-to-episode numbers (second season finale – May 8, 2007):
      • Households – 6.8/10 to 6.7/10
      • Viewers – 10.74M to 10.72M
      • Adults 18-49 – 3.1/8 to 2.8/7
    • Last week’s numbers (fast nationals – Big Brother 8: Season Finale):
      • Households – 5.5/9
      • Viewers – 8.51M
      • Adults 18-49 – 3.3/9
  • 10:00 p.m.: That brings us to the series premiere of Cane (7.5/13 HH rating/share, 11.12M viewers, 2.9/8 A18-49 rating/share). As you can see from the numbers below, the program matched last season’s series premiere of Smith among total viewership, however it failed to deliver a comparable audience among adults 18-49, where it was off by 19%. Given how quickly CBS acted to pull Smith, it’ll be interesting to see if the network has more patience with this series, which is to say the least, a departure from the norm for the network.
    • Timeslot comparison (Smith vs. Cane – September 19, 2006):
      • Households – 7.3/12 to 7.5/13
      • Viewers – 11.00M to 11.12M
      • Adults 18-49 – 3.6/10 to 2.9/8

NBC followed in fourth place for the evening with a 5.5/9 household rating/share, 8.46 million viewers and a 2.9/8 rating/share among adults 18-49.

  • Last Week:
    • 4.9/8 HH rating/share [#2]
    • 7.27M viewers [#2]
    • 2.9/8 A18-49 rating/share [#1]
  • 8:00-10:00 p.m.: A two-hour episode of The Biggest Loser (4.3/6 HH rating/share, 6.64M viewers, 2.9/7 A18-49 rating/share) suffered heavily in direct competition with ABC’s Dancing With the Stars. The program fell off by a steep 1.26 million or 16% among viewers, 16% among households and 12% among adults 18-49.
    • Week-to-week numbers (fast nationals):
      • Households – 5.1/8 to 4.3/6
      • Viewers – 7.90M to 6.64M
      • Adults 18-49 – 3.3/9 to 2.9/7
  • 10:00 p.m.: The ninth season premiere of Law & Order: Special Victims Unit (8.0/13 HH rating/share, 12.10M viewers, 4.8/13 A18-49 rating/share) improved upon its lead-in dramatically, but was well down among overall audience from last season’s premiere (-2.45 million or -17% among viewers and -17% among households). There is a silver lining to the low premiere though, as the program rebounded nicely from last year’s weak season finale (check out the numbers below). Also, the decline was much less severe among adults 18-49, where it posted a respectable 4.8 rating (-8%).
    • Season premiere comparison (September 19, 2006):
      • Households – 9.6/16 to 8.0/13
      • Viewers – 14.55M to 12.10M
      • Adults 18-49 – 5.2/14 to 4.8/13
    • Episode-to-episode numbers (season eight finale – May 22, 2007):
      • Households – 6.9/11 to 8.0/13
      • Viewers – 10.28M to 12.10M
      • Adults 18-49 – 4.1/10 to 4.8/13

The CW finished in fifth place for the evening with a 2.0/3 household rating/share, 3.10 million viewers and a 1.5/4 rating/share among adults 18-49.

  • Last Week:
    • 2.2/4 HH rating/share [#5]
    • 3.34M viewers [#5]
    • 1.7/5 A18-49 rating/share [#5]
  • 8:00 p.m.: Beauty and the Geek (1.9/3 HH rating/share, 2.98M viewers, 1.5/4 A18-49 rating/share) declined a bit in its second week of the new season (-360,000 or -11% among viewers, -14% among households and -12% among adults 18-49), perhaps to the detriment of its lead-out, which I’ll discuss below. You know, I really expected Beauty & the Geek to perform better than this.
    • Week-to-week numbers (8:00-10:00 p.m.):
      • Households – 2.2/4 to 1.9/3
      • Viewers – 3.34M to 2.98M
      • Adults 18-49 – 1.7/5 to 1.5/4
  • 9:00 p.m.: The series premiere of Reaper (2.1/3 HH rating/share, 3.22M viewers, 1.5/4 A18-49 rating/share) was able to grow upon its lead-in among households viewers and adults 18-49. Unfortantely, that’s all the praise I can give it as it failed to improve upon the year-ago performance in the timeslot as you can see from the numbers below. Thank goodness ratings expectations are lower for CW shows, because I’d hate to see Reaper fail. It’s an incredibly enjoyable show.
    • Timeslot comparison (Veronica Mars – October 3, 2006):
      • Households – 2.1/3 to 2.1/3
      • Viewers – 3.36M to 3.22M
      • Adults 18-49 – 1.4/4 to 1.5/4
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “Dancing With the Stars” will be reported in next weeks report for Tuesday, October 2, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

 

  • matt

    i would like to see reaper continue but im also a lil bit glad to see that veronica mars’s season premiere last year was higher rated! god i miss that show

  • matt

    i would like to see reaper continue but im also a lil bit glad to see that veronica mars’s season premiere last year was higher rated! god i miss that show