The first part of PBS’s seven part WWII documentary Ken Burns’ The War, had an impressive debut Sunday night, earning a 5.0/7 rating/rating share. PBS is emphasizing the total reach as opposed to the average audience, and that estimate is that at least 18.7 million viewers saw at least some of Sunday’s two airings of the program.
The 5.0 rating (from 8:00-10:30 p.m.) translates to somewhere in the neighborhood of 6.5-7.5 million viewers. Nielsen will release a cumulative audience figure for the documentary sometime in November.
The War, which aired part two on Monday, airs part three tonight, part four on Wednesday and then ends its run on Sunday with part 5, Monday with part 6 and Tuesday with part 7.