September 2007
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Broadcast TV Ratings for Friday, September 21, 2007

A double-dose of 20/20 leads ABC over its competition on Friday night.  FOX’s new lineup of ‘5th Grader’ and the new series Nashville continue to disappoint, as the network landed in last place on the night.

ABC finished in first place for the evening with a 4.2/8 household rating/share, 6.08 million viewers and a 1.9/6 rating/share.

  • Last Week:
    • 3.8/7 HH rating [#1]
    • 5.92M viewers [#1]
    • 1.7/6 A18-49 rating [#1]
  • 8:00 p.m.: A repeat of the America’s Funniest Home Videos (3.5/7 HH rating/share, 5.20M viewers, 1.5/5 A18-49 rating/share).
  • 9:00 p.m.: 20/20 (4.4/8 HH rating/share, 6.17M viewers, 2.0/7 A18-49 rating/share) performed quite well, leading into a second hour of the program, which increased even more, allowing for ABC to easily take the night in all three main categories.
  • 10:00 p.m.: 20/20 (4.9/9 HH rating/share, 6.87M viewers, 2.2/7 A18-49 rating/share), as mentioned above, grew from its lead-in, to become the night’s most watched program.  Keep in mind, that when the new season starts, 20/20 will be moving to a new time at 8:00 p.m., anchoring the night instead of ending it as it has done in the past.
    • Last week’s numbers (fast nationals – 20/20 Special: Whose Body Is It Anyway?! – 10:00 p.m.):
      • Households – 4.4/8
      • Viewers – 6.58M
      • Adults 18-49 – 1.9/6

CBS followed in second place for the evening with a 3.8/7 household rating/share and 5.70 million viewers, but was second for second among adults 18-49 with a 1.4/5 rating/share.

  • Last Week:
    • 2.8/5 HH rating [#3]
    • 4.20M viewers [#4]
    • 1.1/4 A18-49 [#t4]
  • CBS got solid numbers from a full schedule of repeats, though The Unit was the weak link on the night for the network.  However, it did increase its time period by a noticeable amount (Jericho repeats have aired in the timeslot for the past several weeks).
  • 8:00 p.m.: A repeat of Ghost Whisperer (3.7/7 HH rating/share, 5.16M viewers, 1.3/5 A18-49 rating/share).
    • Last week’s numbers (fast nationals – CBS Sneak Peak – 8:00-8:30 p.m.):
      • Households – 2.7/5
      • Viewers – 4.10M
      • Adults 18-49 – 1.0/4
  • 9:00 p.m.: A repeat of The Unit (3.4/6 HH rating/share, 5.16M viewers, 1.4/4 A18-49 rating/share).
  • 10:00 p.m.: And lastly, a repeat of Numb3rs (4.4/8 HH rating/share, 6.77M viewers, 1.8/6 A18-49 rating/share).

NBC finished in third place for the evening with a 3.1/6 household rating/share, but was fourth among viewers with 4.34 million and among adults 18-49 with a 1.2/4 rating/share.

  • Last Week:
    • 3.0/6 HH Rating [#2]
    • 4.31M viewers [#t2]
    • 1.1/4 A18-49 rating [#t4]
  • NBC’s repeat lineup performed on par with prior performances, with all programs posting numbers mostly identical to the week prior.  ‘SVU’ was again the strongest program of the night.
  • 8:00 p.m.: A repeat of 1 vs. 100 (2.7/5 HH rating/share, 3.75M viewers, 1.1/4 A18-49 rating/share).
  • 9:00 p.m.: That was followed by a repeat of Las Vegas (3.0/6 HH rating/share, 4.18M viewers, 1.1/4 A18-49 rating/share).
  • 10:00 p.m.: And lastly, a repeat of Law & Order: Special Victims Unit (3.7/7 HH rating/share, 5.11M viewers, 1.5/4 A18-49 rating/share) ended the evening.

The CW followed in fourth place for the evening with a 2.7/5 household rating/share, but was stronger among viewers in third place with 4.56 million and tied for second among adults 18-49 with a 1.4/5 rating/share.

  • Last Week:
    • 2.6/5 HH rating [#4]
    • 4.31M viewers [#t2]
    • 1.3/5 A18-49 rating [#2]
  • 8:00-10:00 p.m.: The ninth season premiere of Friday Night Smackdown! (2.7/5 HH rating, 4.56M viewers, 1.4/5 A18-49 rating) grew respectably from the week prior to give the network a solid second place tie among adults 18-49, overcoming its slight weakness among households, where it placed fourth.
    • Week-to-week numbers (fast nationals):
      • Households – 2.6/5 to 2.7/5
      • Viewers – 4.31M to 4.56M
      • Adults 18-49 – 1.3/5 to 1.4/5

FOX finished in fifth place for the evening with a 2.2/4 household rating/share, 3.49 million viewers and a 1.1/4 rating/share among adults 18-49.

  • Last Week:
    • 2.7/5 HH rating [#t3]
    • 3.80M viewers [#4]
    • 1.0/3 A18-49 rating [#t4]
  • 8:00 p.m.: Are You Smarter Than a 5th Grader?, in its new timeslot, (3.0/6 HH rating/share, 4.80M viewers, 1.4/5 A18-49 rating/share) is just not working in this day and time.  The program is basically churning out ratings that are more acceptable for repeats.  Begs the question really if repeats would perform any more poorly than original epsisodes.  It’s a shame really, because at least FOX is trying to program on this soon-to-be barren evening of the week.  Hopefully CBS isn’t the only network this upcoming fall season to find some hits on the night, because I’d hate for Friday to become the new Saturday (i.e. repeats, repeats and more repeats).
    • Week-to-week numbers (fast nationals – season premiere – Nashville):
      • Households – 3.3/5 to 3.0/6
      • Viewers – 5.04M to 4.80M
      • Adults 18-49 – 1.5/6 to 1.4/5
  • 9:00 p.m.: Week two of Nashville (1.3/3 HH rating/share, 2.19M viewers, 0.8/3 A18-49 rating/share) flopped even further down.  The program was off by 530,000 or 19% among viewers, 24% among households and 11% among adults 18-49.  So, with such a pitiful performance in its first two weeks, I think the question can safely be asked: When will it get pulled?  Will FOX hold onto it for weeks on end with poor performances as they did with On the Lot? Or will they pull almost immediately like they did with Anchorwoman, which aired two episodes on one night and was pulled the subsequent evening.
    • Week-to-week numbers (fast nationals – season premiere – Nashville):
      • Households – 1.7/3 to 1.3/3
      • Viewers – 2.72M to 2.19M
      • Adults 18-49 – 0.9/3 to 0.8/3


Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “20/20” will be reported in next weeks report for Friday, September 28, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

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