September 2007
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Broadcast TV Ratings for Tuesday, September 18, 2007

CBS takes the evening among households and viewers, while NBC’s Biggest Loser fueled lineup gives the network a win among adults 18-49. In season premiere news, The CW’s Beauty and the Geek finally gave The CW something to be pleased about after a dismal summer performance from the network, however the news wasn’t all good, as the series premiered below last season’s opener.

CBS finished in first place for the evening with a 5.4/9 household rating/share and 8.04 million viewers, but was second among adults 18-49 with a 2.4/7 rating/share.

  • Last Week:
    • 5.2/9 HH rating/share [#1]
    • 7.63 viewers [#1]
    • 2.2/6 A18-49 rating/share [#2]
  • 8:00 p.m.: Power of 10 (5.2/9 HH rating/share, 7.76M viewers, 1.9/6 A18-49 rating/share) managed to post slight increases across the board, showing the most gain among viewers, where the show was up 9% or 650,000 viewers.
    • Week-to-week numbers:
      • Households – 4.8/8 to 5.2/9
      • Viewers – 7.11M to 7.76M
      • Adults 18-49 – 1.8/5 to 1.9/6
  • 9:00 p.m.: The eighth season finale of Big Brother (5.5/9 HH rating/share, 8.51M viewers, 3.3/9 A18-49 rating/share) stayed even with last season’s finale of Big Brother 7: All-Stars. Growing week-to-week across the board, the program was basically even from the year prior’s finale (up by 100,000 or 1% among viewers, 4% among households and 3% among adults 18-49).
    • Season finale comparison (September 12, 2006 – Big Brother 7: All-Stars):
      • Households – 5.3/8 to 5.5/9
      • Viewers – 8.41M to 8.51M
      • Adults 18-49 – 3.2/9 to 3.3/9
    • Week-to-week numbers (fast nationals):
      • Households – 5.4/9 to 5.5/9
      • Viewers – 8.08M to 8.51M
      • Adults 18-49 – 3.0/8 to 3.3/9
  • 10:00 p.m.: A repeat of NCIS (5.5/10 HH rating/share, 7.85M viewers, 1.9/5 A18-49 rating/share).

NBC followed in second place for the evening with a 4.9/8 household rating/share and 7.27 million viewers, but manged a first place finish among adults 18-49 with a 2.9/8 rating/share.

  • Last Week:
    • 4.8/8 HH rating/share [#2]
    • 7.38M viewers [#2]
    • 2.8/8 A18-49 rating/share [#1]
  • 8:00-10:00 p.m.: After last week’s two-hour season premiere, we were treated to another two-hour episode of The Biggest Loser (5.1/8 HH rating/share, 7.90M viewers, 3.3/9 A18-49 rating/share) on Tuesday night. The good news is that the program wasn’t fazed by CBS’s original episode of Power of 10, nor the season finale of Big Brother. The Biggest Loser increased its audience week-to-week, showing the most growth among adults 18-49 (+6%).
    • Week-to-week numbers (fast nationals):
      • Households – 5.0/8 to 5.1/8
      • Viewers – 7.86M to 7.90M
      • Adults 18-49 – 3.1/9 to 3.3/9
  • 10:00 p.m.: A repeat of Law & Order: Special Victims Unit (4.3/8 HH rating/share, 6.00M viewers, 2.2/6 A18-49 rating/share) followed.

ABC finished in third place for the evening with a 4.3/7 household rating/share, 6.59 million viewers and a 1.9/5 rating/share among adults 18-49.

  • Last Week:
    • 3.6/6 HH rating/share [#4]
    • 5.42M viewers [#4]
    • 1.7/5 A18-49 rating/share [#4]
  • 8:00 & 8:30 p.m.: Back-to-back episodes (both original) of Just for Laughs (4.4/7 HH rating/share, 7.00M viewers, 2.0/6 A18-49 rating/share) remain a consistent and solid performer for ABC, posting nearly identical numbers from the week prior, and finishing in second place for the hour among adults 18-49, ahead of Power of 10, but behind The Biggest Loser’s first hour.
    • Week-to-week numbers (fast nationals):
      • Households – 4.3/7 to 4.4/7
      • Viewers – 7.03M to 7.00M
      • Adults 18-49 – 2.1/6 to 2.0/6
  • 9:00-11:00 p.m.: The special Elvis: Viva Las Vegas (4.2/7 HH rating/share, 6.38M viewers, 1.8/5 A18-49 rating/share) was by no means dominant, but as you can see form the numbers below, it did improve upon last week’s numbers for the time-period.
    • Week-to-week numbers (fast nationals – i-Caught):
      • Households – 2.5/4
      • Viewers – 3.64M
      • Adults 18-49 – 1.3/4
    • Week-to-week numbers (fast nationals – Primetime: Crime):
      • Households – 4.0/7
      • Viewers – 5.58M
      • Adults 18-49 – 1.8/5

Fox followed in fourth place for the evening with a 3.7/6 household rating/share, 5.41 million viewers and a 1.8/5 rating/share among adults 18-49.

  • Last Week:
    • 4.6/8 HH rating/share [#3]
    • 6.72M viewers [#3]
    • 2.1/6 A18-49 rating/share [#3]
  • Most noteworthy for Fox’s repeat lineup, was the okay repeat performance from their new series K-Ville. With a solid performance last night, these extra viewers could help the show. We’ll see next week when episode two airs.
  • 8:00 p.m.: A repeat of House (4.1/7 HH rating/share, 5.96M viewers, 2.0/6 A18-49 rating/share).
  • 9:00 p.m.: Was followed by a repeat of Mondays series premiere of K-Ville (3.4/5 HH rating/share, 4.87M viewers, 1.7/4 A18-49 rating/share).

The CW finished in fifth place for the evening with a 2.2/4 household rating/share, 3.34 million viewers and a 1.7/5 rating/share among adults 18-49.

  • Last Week:
    • 1.0/2 HH rating/share [#5]
    • 1.24M viewers [#5]
    • 0.5/1 A18-49 rating/share [#5]
  • 8:00 p.m.: The fourth season premiere of Beauty and the Geek (2.2/4 HH rating/share, 3.34M viewers, 1.7/5 A18-49 rating/share) kept The CW out of the gutter in terms of overall ratings, but the network was still last on the night across the three main categories. Additionally, the program did not return no where near strongly as it did this past January. When compared to that third season premiere, the show was off by 1.56 million or 27% among viewers, 32% among households and 23% among adults 18-49. The declines could be attributed to the different seasons (winter and fall), however given most networks aren’t airing their original programming yet, the earlier start probably should have been a benefit to the show. When compared against last season’s finale, the numbers don’t appear to look as poor, with declines being reduced -850,000 or -20% among viewers, -15% among households and -11% among adults 18-49.
    • Season premiere comparison (Wednesday, January 3, 2007):
      • Households – 3.0/5 to 2.2/4
      • Viewers – 4.90M to 3.34M
      • Adults 18-49 – 2.2/6 to 1.7/5
    • Episode-to-episode numbers (season 3 finale – Wednesday, February 14, 2007):
      • Households – 2.6/4 to 2.2/4
      • Viewers – 4.19M to 3.34M
      • Adults 18-49 – 1.9/5 to 1.7/5
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “Power of 10” will be reported in next weeks report for Tuesday, September 25, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

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