September 2007
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Broadcast TV Ratings for Sunday, September 16, 2007

The Emmy’s gave FOX a win on Sunday night, holding off NBC’s Sunday Night Football among households and viewers. However, NBC was able to come away with the win for the night among the key adult 18-49 demographic.  The overall win for FOX wasn’t all good though, as viewership for the Emmy telecast was off by 20%.

Fox finished in first place for the evening with a 7.7/13 household rating/share and 11.81 million viewers, but was second place among adults 18-49 with a 4.0/11 rating/share.

  • Last Week:
    • 4.9/8 HH Rating/Share [#]
    • 7.59M Viewers [#]
    • 3.5/9 A18-49 Rating [#]
  • 7:00 p.m.: The performance of Countdown to the Emmy’s (5.3/9 HH rating/share, 8.09M viewers, 2.9/9 A18-49 rating/share) makes my analysis quite interesting.  You see, despite the award show fading by nearly 20% across the board, the pre-show actually managed to show solid growth from the year prior, especially among adults 18-49 (+53%).  The program was up by 910,000 or 13% among viewers and 6% among households.
    • Year-to-year numbers (NBC – Sunday, August 27, 2006):
      • Households – 5.0/9 to 5.3/9
      • Viewers – 7.18M to 8.09M
      • Adults 18-49 – 1.9/6 to 2.9/9
  • 8:00-11:00 p.m.: That brings us to the 59th Primetime Emmy Awards (8.5/14 HH rating/share, 12.89M viewers, 4.3/11 A18-49 rating/share), which as I mentioned in the opening, was down quite a bit from the year prior.  Sure it still led Fox for the evening among households and viewers, but with declines of 3.29 million (-20% among viewers), 20% among households and 17% among adults 18-49, the victory is bittersweet.  As to the show itself, reaction seems to be either negative or so-so, while I personally thought it was a very nicely produced telecast.  Some of the wins were a bit surprising, with three notable ones in Spader taking best actor in a drama, Gervais best actor in a comedy and the low-rated, but highly enjoyable/funny 3o Rock taking the Emmy for best comedy.  By the way, you can check out a complete list of winners right here.
    • Year-to-year numbers (NBC – Sunday, August 27, 2006):
      • Households – 10.6/17 to 8.5/14
      • Viewers – 16.18M to 12.89M
      • Adults 18-49 – 5.2/13 to 4.3/11

NBC followed in second place for the evening with a 7.4/12 household rating/share and 11.47 million viewers, but managed a first place finish among adults 18-49 with a 4.8/12 rating/share.

  • Last Week:
    • 8.9/15 HH Rating/Share [#1]
    • 14.97M Viewers [#1]
    • 6.2/16 A18-49 Rating [#1]
  • 7:00 p.m.: Football Night in America (4.6/8 HH rating/share, 7.10M viewers, 2.6/8 A18-49 rating/share) though off from the week prior, does continue to perform quite well for the network.  As you can see from the numbers below, the program actually held firm among households (down only 4%), but was off much more significantly among viewers and adults 18-49.
    • Week-to-week numbers (fast nationals – season premiere):
      • Households – 4.8/8 to 4.6/8
      • Viewers – 9.74M to 7.10M
      • Adults 18-49 – 3.8/11 to 2.6/8
  • 9:00-11:00 p.m.: NBC Sunday Night Football (San Diego Chargers at New England Patriots) (8.3/14 HH rating/share, 12.93M viewers, 5.5/14 A18-49 rating/share) expectedly sunk a bit from the week prior, off by 3.56 million, or 22% among viewers, 19% among households and 20% among adults 18-49.  Despite those declines, the telecast was still strong enough to give the network a first place finish on the night among adults 18-49.
    • Week-to-week numbers (fast nationals – season premiere – New York Giants at Dallas Cowboys):
      • Households – 10.3/16 to 8.3/14
      • Viewers – 16.49M to 12.93M
      • Adults 18-49 – 6.9/17 to 5.5/14

CBS followed in third place for the evening with a 6.3/10 household rating/share, 9.65 million viewers and a 2.8/8 rating/share among adults 18-49.

  • Last Week
    • 5.5/9 HH Rating/Share [#]
    • 8.20M Viewers [#]
    • 2.1/5 A18-49 Rating [#]
  • Because of the late-ending NFL games, ratings for the CBS programs aren’t clear.  The numbers below are by hour and I’ve included what programs were airing in the hour.
  • 7:00 p.m.: A combination of late-ending NFL games and 60 Minutes (9.4/16 HH rating/share, 14.46M viewers, 4.5/14 A18-49 rating/share).
  • 8:00 p.m.: A combination of 60 Minutes and Big Brother 8 (6.5/10 HH rating/share, 10.16M viewers, 2.6/7 A18-49 rating/share).
  • 9:00 p.m.: A combination of Big Brother 8 and Cold Case repeats (4.7/7 HH rating/share, 6.44M viewers, 1.3/4 A18-49 rating/share).
  • 10:00 p.m.: And finally, combinations of Cold Case and Shark repeats (4.8/8 HH rating/share, 5.62M viewers, 1.2/4 A18-49 rating/share).

ABC followed in fourth place for the evening with a 3.5/6 household rating/share, 5.58 million viewers and a 2.0/5 rating/share among adults 18-49.

  • Last Week:
    • 4.8/8 HH Rating/Share [#]
    • 7.32M Viewers [#3]
    • 2.5/6 A18-49 Rating [#4]
  • 7:00-9:00 p.m.: A two-hour repeat of Extreme Makeover: Home Edition (4.0/7 HH rating/share, 6.45M viewers, 2.0/5 A18-49 rating/share) performed on par with previous repeats.
  • 9:00-11:00 p.m.: The theatrical presentation of Anchorman: The Legend of Ron Burgundy (3.0/5 HH rating/share, 4.70M viewers, 2.0/5 A18-49 rating/share) wasn’t able to match the impressive numbers (for a theatrical film at least) of last week’s Meet the Fockers.  Week-to-week, the network was off by 3.24 million or 41% among viewers, 42% among households and 29% among adults 18-49.
    • Last week’s numbers (fast nationals – film – Meet the Fockers):
      • Households – 5.2/8
      • Viewers – 7.94M
      • Adults 18-49 – 2.8/7

The CW was left then in fifth place with a 0.8/1 household rating/share, 1.29M viewers and a 0.5/1 rating/share among adults 18-49.

  • Last Week:
    • 0.8/1 HH Rating/Share [#5]
    • 1.12M Viewers [#5]
    • 0.4/1 A18-49 Rating [#5]
  • The CW programmed its mix of repeats, and they posted slightly higher numbers than usual.
  • 7:00 p.m.: A repeat of Smallville (1.0/2 HH rating/share, 1.48 million viewers, 0.6/2 A18-49 rating/share).
  • 8:00 p.m.: A repeat of 7th Heaven (0.8/1 HH rating/share, 1.05 million viewers, 0.3/1 A18-49 rating/share).
  • 9:00 p.m.: A repeat of Pussycat Dolls Present: The Search for the Next Doll (0.9/1 HH rating/share, 1.33 million viewers, 0.6/1 A18-49 rating/share).

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “NBC Sunday Night Football” will be reported in next weeks report for Sunday, September 16, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

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