September 2007
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Broadcast TV Ratings for Monday, September 17, 2007

Despite a night of new programming from both NBC and FOX, CBS still manages to come away with a win on the evening among households and adults 18-49. The below-average season premiere of Prison Break and the solid series premiere of K-Ville combine to give FOX a win on the evening among adults 18-49.

CBS finished in first place for the evening with a 5.5/9 household rating/share and 8.41 million viewers, but was second among adults 18-49 with a 2.6/7 rating/share.

  • Last Week:
    • 5.7/9 HH rating [#1]
    • 8.67M viewers [#1]
    • 2.9/8 A18-49 rating [#1]
  • As noted in the introduction, despite the fact that CBS relied solely on repeat programming, the almost always solid network still came away with a win among households and viewers.
  • 8:00 & 8:30 p.m.: Repeats of How I Met Your Mother (4.0/7 HH rating/share, 6.07M viewers, 2.1/6 A18-49 rating/share) and The New Adventures of Old Christine (4.0/6 HH rating/share, 6.03M viewers, 1.9/5 A18-49 rating/share).
  • 9:00 & 9:30 p.m.: Repeats of Two and a Half Men (6.9/11 HH rating/share, 10.77M viewers, 3.2/8 A18-49 rating/share) and another Rules of Engagement (5.3/8 HH rating/share, 8.14M viewers, 2.6/7 A18-49 rating/share).
  • 10:00 p.m.: And lastly, a repeat of CSI: Miami (6.5/11 HH rating/share, 9.74M viewers, 2.9/8 A18-49 rating/share).

Fox followed in second place for the evening with a 5.3/8 household rating/share and 8.18 million, but managed a first place finish among adults 18-49 with a 3.3/9 rating/share.

  • Last Week:
    • 2.5/4 HH rating [#4]
    • 4.62M viewers [#3]
    • 1.4/4 A18-49 rating [#t3]
  • 8:00 p.m.: Alright, so there are two ways to look at the performance of the third season premiere of Prison Break (4.9/8 HH rating/share, 7.41M viewers, 3.2/8 A18-49 rating/share). First off, lets start off with the negative analysis. The series was down by a significant amount from its season 2 premiere. As you can see from the first set of numbers below, losses were at 1.96 million or 21% among viewers, 16% among households and 14% among adults 18-49. It’s hard to spin a loss of viewership into something positive, but I’m going to try to do that. If we compare the season three premiere to the season 2 finale, the loss isn’t nearly as high and actually quite manageable (-9% or -710,000 viewers, -2% among households and -6% among adults 18-49. ). So what does this mean? Basically nothing yet. We’ll have to see how the series performs over the coming weeks. At least we got a pretty good episode last night. I’ll tell ya, I wasn’t expecting much from the show after last season’s finale, which I felt didn’t really work all that well. At least the show still performs well among adults 18-49.
    • Season premiere comparison (August 21, 2006):
      • Households – 5.8/10 to 4.9/8
      • Viewers – 9.37M to 7.41M
      • Adults 18-49 – 3.7/12 to 3.2/8
    • Episode-to-episode numbers (season 2 finale – April 2, 2007):
      • Households – 5.0/8 to 4.9/8
      • Viewers – 8.12M to 7.41M
      • Adults 18-49 – 3.4/10 to 3.2/8
  • 9:00 p.m.: And that brings us to the series premiere of K-Ville (5.7/9 HH rating/share, 8.96M viewers, 3.4/8 A18-49 rating/share). The first noticeable aspect of K-Ville’s numbers are that the series managed to grow from its lead-in, and was solid from half-hour to half-hour. It’s always a good sign with you see growth and consistency in a new program. Additionally, the program managed to grow, though not by significant margins, from the time period occupant last year (the series premiere of Vanished). Growth from the lead-in was at 1.55 million or 21% among viewers, 16% among households and 6% among adults 18-49.
    • Timeslot comparison (August 21, 2006 – series premiere – Vanished):
      • Households – 5.7/9 to 5.7/9
      • Viewers – 8.65M to 8.96M
      • Adults 18-49 – 3.0/8 to 3.4/8

NBC finished in third place for the evening with a 5.0/8 household rating/share, 7.80 million viewers and a 2.5/7 rating/share and tied for third among adults 18-49.

  • Last Week:
    • 2.7/4 HH rating [#3]
    • 3.97M viewers [#4]
    • 1.4/4 A18-49 rating [#t3]
  • 8:00 p.m.: The season premiere of Deal or No Deal (7.5/12 HH rating/share, 11.65M viewers, 3.1/9 A18-49 rating/share) gave NBC a win on the hour across all three main categories and ratings were very solid, but that’s all the praise I can give the show. I have to knock it a bit for declining by quite a bit over last year’s two-hour season finale. As you can see from the numbers below, the program was off by considerable amounts: 4.11 million or 26% among viewers, 22% among households and 38% among adults 18-49. This decline started to become noticeable as last season progressed, and it currently doesn’t appear like that trend will reverse itself. However, nearly 12 million viewers is not too shabby either. It’s just that when you compare the shows ratings to previous years, it’s just not as strong as it use to be.
    • Season premiere comparison (8:00-10:00 p.m. – September 18, 2006):
      • Households – 9.6/14 to 7.5/12
      • Viewers – 15.76M to 11.65M
      • Adults 18-49 – 5.0/13 to 3.1/9
  • 9:00 p.m.: That was followed by an hour-long new episode of The Singing Bee (4.9/8 HH rating/share, 7.80M viewers, 2.8/7 A18-49 rating/share), which had weak retention among households (65%) and viewers (67%), but made up for that with its solid A18-49 retention (90%).
  • 10:00 p.m.: And a repeat of Heroes (2.7/4 HH rating/share, 3.95M viewers, 1.7/4 A18-49 rating/share) ended the evening for the peacock.
    • Last week’s numbers (fast nationals – Dateline):
      • Households – 3.8/5
      • Viewers – 5.42M
      • Adults 18-49 – 1.9/5

ABC followed in fourth place for the evening with a 3.9/6 household rating/share, 5.82 million viewers and a 2.3/6 rating/share among adults 18-49.

  • Last Week:
    • 3.3/5 HH rating [#2]
    • 4.83M viewers [#2]
    • 1.8/5 A18-49 rating [#2]
  • 8:00-10:00 p.m.: Back-to-back repeats of Wife Swap (3.9/6 HH rating/share, 5.93M viewers, 2.3/6 A18-49 rating/share).
    • Last week’s numbers (fast nationals – season/series? finale – Fat March):
      • Households – 3.4/5
      • Viewers – 4.86M
      • Adults 18-49 – 1.8/5
  • 10:00 p.m.: And a repeat of Supernanny (3.9/7 HH rating/share, 5.59M viewers, 2.2/6 A18-49 rating/share).

The CW was left for a fifth place finish with a 1.2/2 household rating/share, 1.74 million viewers and a 0.7/2 rating/share among adults 18-49.

  • Last Week:
    • 1.3/2 HH rating [#5]
    • 1.98M viewers [#5]
    • 0.8/2 A18-49 rating [#5]
  • 8:00 & 8:30 p.m.: Back-to-back repeats of Everybody Hates Chris (1.2/2 HH rating/share, 1.79M viewers, 0.7/2 A18-49 rating/share).
  • 9:00 & 9:30 p.m.: And repeats of Girlfriends (1.2/2 HH rating/share, 1.75M viewers, 0.8/2 A18-49 rating/share) and The Game (1.2/2 HH rating/share, 1.62M viewers, 0.7/2 A18-49 rating/share).


Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “Dateline” will be reported in next weeks report for Monday, September 24, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

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