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Broadcast TV Ratings for Thursday, September 6, 2007

The opening of the NFL Football season gave NBC an easy victory on Thursday night, though the game was off a bit from last season’s opener.

NBC finished in first place for the evening with a 10.2/17 household rating/share, 15.56 million viewers and a 6.4/19 rating/share among adults 18-49.

  • Last Week:
    • 3.5/6 HH rating [#4]
    • 5.33M viewers [#4]
    • 2.0/6 A18-49 rating [#t2]
  • 8:00 p.m.: NFL Opening Kickoff 2007 and the opening of the new season of NFL Football on NBC between the Indianapolis Colts (Home) and the New Orleans Saints (Away) combined for the following ratings: (8.7/15 HH rating/share, 13.28M viewers, 5.2/15 A18-49 rating/share). Just to note, the football game started up at around 8:45 p.m. I’m going to forego the analysis of NFL Opening Kickoff, its numbers are inflated due to the football game.
  • 9:00-11:00 p.m.: The rest of the NFL Game (10.9/18 HH rating/share, 16.70M viewers, 7.0/21 A18-49 rating/share) allowed NBC to cruise to an expected Thursday night victory. However, the game was down quite a bit from last season’s opener. Losses were at 2.5 million or 13% among viewers, 13.5% among households and 10% among adults 18-49. We’ll see if numbers increase any when finals are released.
    • Season premiere comparison (September 7, 2006):
      • Households – 12.6/21 to 10.9/18
      • Viewers – 19.20M to 16.70M
      • Adults 18-49 – 7.8/23 to 7.0/21

CBS followed in second place for the evening with a 6.2/10 household rating/share and 8.99 million viewers and was tied for second among adults 18-49 with a 2.7/8 rating/share.

  • Last Week:
    • 6.6/11 HH rating [#1]
    • 10.18M viewers [#1]
    • 3.1/8 A18-49 rating [#1]
  • 8:00 p.m.: Big Brother 8 (5.2/9 HH rating/share, 8.03M viewers, 3.0/10 A18-49 rating/share) seems to have been affected by the season opening football game, as the program suffered from weekly declines of 1.39 million or 15% among viewers and 13% among households. The show did though manage to stay more consistent among adults 18-49, where it was off by only 6%.
    • Week-to-week numbers (fast nationals):
      • Households – 6.0/11 to 5.2/9
      • Viewers – 9.42M to 8.03M
      • Adults 18-49 – 3.2/10 to 3.0/10
  • The rest of the night wasn’t affected as much by the added competition in the football game, with both repeats of CSI and Without A Trace performing on par with prior repeat performances, with the later actually improving upon last week’s posted numbers.
  • 9:00 p.m.: A repeat of CSI (6.4/10 HH rating/share, 9.36M viewers, 2.6/7 A18-49 rating/share).
  • 10:00 p.m.: A repeat of Without A Trace (6.9/12 HH rating/share, 9.60M viewers, 2.4/6 A18-49 rating/share).

Fox finished in third place place for the evening with a 5.2/9 household rating/share and 8.15 million viewers and was tied for second among adults 18-49 with a 2.7/8 rating/share.

  • Last Week:
    • 4.1/7 HH rating [#2]
    • 6.35M viewers [#2]
    • 2.0/6 A18-49 rating [#t2]
  • How about a comparison from last season’s Thursday, and this seasons?
    • Year-to-year numbers (September 7, 2006):
    • 8:00 p.m. – ‘Til Death
    • 8:30 p.m. – Happy Hour
    • 9:00 p.m. – Celebrity Duets
      • Households – 4.8/8 to 5.2/9 (+8%)
      • Viewers – 7.37M to 8.15M (+11%)
      • Adults 18-49 – 2.7/8 to 2.7/8 (n/c)
  • Not a dramatic improvement, but what’s more important is that the new shows on the night are proven performers.  They should fetch solid ratings throughout the season.  Alright, on to the ratings for FOX…
  • 8:00 p.m.: The season premiere of Are You Smarter Than A 5th Grader? (5.3/9 HH rating/share, 8.20M viewers, 2.5/8 A18-49 rating/share) improved FOX’s year-to-date numbers (for the comparable Thursday night), and though the program wasn’t able to match the strong numbers that it posted last year (check them out below), it was mostly on par with where it was for most of the season.  Keep in mind that the series had the benefit of airing out of American Idol for several weeks, and really didn’t begin to decline and stabilize until that connection was severed.  I figure the comparison below (the first week in which it opened on Wednesday, without help from ‘AI’) is the fairest of comparisons to make.
    • Comparable season premiere comparison (Wednesday, March 15, 2006):
      • Households – 7.4/12 to 5.3/9
      • Viewers – 12.56M to 8.20M
      • Adults 18-49 – 4.6/x to 2.5/8
  • 9:00 p.m.: That was followed by the season premiere of Don’t Forget the Lyrics! (5.1/8 HH rating/share, 8.09M viewers, 2.9/8 A18-49 rating/share) which posted numbers almost right in line with last year’s premiere.  The only significant decline was among adults 18-49 (-%), but that should improve once the public familiarizes themselves with the new linup.
    • Season premiere comparison (Wednesday, July 11, 2007):
      • Households – 5.0/9 to 5.1/8
      • Viewers – 8.28M to 8.09M
      • Adults 18-49 – 3.4/10 to 2.9/8

ABC followed in fourth place for the evening with a 2.8/5 household rating/share, 3.92 million viewers and a 1.3/4 rating/share among adults 18-49.

  • Last Week:
    • 3.9/7 HH rating [#3]
    • 5.61M viewers [#3]
    • 1.8/5 A18-49 rating [#3]
  • After a solid improvement last week, ABC’s lineup was back to its more normal, more average, numbers on the night.
  • 8:00 p.m.: A repeat of Ugly Betty (3.1/5 HH rating/share, 4.30M viewers, 1.3/4 A18-49 rating/share).
  • 9:00 p.m.: A repeat of Grey’s Anatomy (3.0/5 HH rating/share, 4.07M viewers, 1.4/4 A18-49 rating/share).
  • 10:00 p.m.: And a repeat of Men In Trees (2.4/4 HH rating/share, 3.39M viewers, 1.1/3 A18-49 rating/share).

The CW was left then in fifth place earning a 1.2/2 household rating/share, 1.70 million viewers and a 0.7/2 rating/share among adults 18-49.

  • Last Week:
    • 1.7/3 HH rating [#5]
    • 2.51M viewers [#5]
    • 0.9/3 A18-49 rating [#5]
  • My what a difference pre-emptions make!  After an above-average, and abnormal showing last week from both series (thanks to pre-emptions) repeats of Smallville and Supernatural came back down to earth.
  • 8:00 p.m.: A repeat of Smallville (1.3/2 HH rating/share, 1.87M viewers, 0.8/3 A18-49 rating/share).
  • 9:00 p.m.: Supernatural (1.1/2 HH rating/share, 1.54M viewers, 0.6/2 A18-49 rating/share).

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “NFL Football on NBC” will be reported in next weeks report for Thursday, September 13, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback