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Broadcast TV Ratings for Sunday, August 26, 2007

CBS managed to just barely hold off NBC for first on the evening among households and viewers, but NBC did manage a first place finish among adults 18-49 thanks to a strong showing from the networks Sunday Night Football telecast.

CBS finished in first place for the evening with a 5.3/9 household rating/share and 7.87 million viewers, but was second among adults 18-49 with a 2.0/6 rating/share.

  • Last Week
    • 5.4/9 HH Rating [#1]
    • 8.15M Viewers [#1]
    • 2.1/6 A18-49 Rating [#t1]
  • 7:00 p.m.: 60 Minutes (6.0/12 HH rating/share, 8.76M viewers, 1.5/5 A18-49 rating/share) was the evenings most watched and highest rated show among households and viewers. Despite leading the night, it was down week-to-week, posting declines of 870,000 or 9% among viewers, 6% among households and 17% among adults 18-49.
    • Week-to-week numbers (fast nationals):
      • Households – 6.4/12 to 6.0/12
      • Viewers – 9.63M to 8.76M
      • Adults 18-49 – 1.8/6 to 1.5/5
  • 8:00 p.m.: Big Brother 8 (5.0/9 HH rating/share, 7.57M viewers, 2.8/8 A18-49 rating/share) remained mostly even from the week prior, with a slight gain among households, while being off a tad among viewers and adults 18-49. As is common, it was far and away the networks top-rated show among adults 18-49 as it once again managed to post significant increases from its lead-in in that demo (+87%)
    • Week-to-week numbers (fast nationals):
      • Households – 4.8/8 to 5.0/9
      • Viewers – 7.62M to 7.57M
      • Adults 18-49 – 2.9/8 to 2.8/8
  • The rest of the night performed quite well, though there remains room for improvement in terms of retention of Shark out of Cold.
  • 9:00 p.m.: A repeat of Cold Case (5.6/9 HH rating/share, 8.42M viewers, 2.0/5 A18-49 rating/share).
  • 10:00 p.m.: A repeat of Shark (4.6/8 HH rating/share, 6.71M viewers, 1.6/4 A18-49 rating/share).

NBC followed in second place for the evening with a 5.0/9 household rating/share and 7.60 million viewers, but managed a strong first place finish among adults 18-49 with a 2.7/8 rating/share.

  • Last Week:
    • 4.2/7 HH Rating [#2]
    • 6.25M Viewers [#2]
    • 2.0/6 A18-49 Rating [#2]
  • 7:00 p.m.: The broadcast premiere of Countdown with Keith Olberman (2.7/5 HH rating/share, 4.15M viewers, 1.3/4 A18-49 rating/share) wasn’t able to increase the networks audience in any significant amount, as it only improved slightly among adults 18-49 from last week’s airing on the network of Gymnastics (+8%). This is certainly by far the largest audience this series has ever reached. It airs on MSNBC and on average is watched by around 500,000 viewers.
    • Last week’s numbers (fast nationals – Gymnastics):
      • Households – 3.0/5
      • Viewers – 4.48M
      • Adults 18-49 – 1.2/4
  • 8:00-11:00 p.m.: The NFL Preseason edition of Sunday Night Football (5.7/10 HH rating/share, 8.75M viewers, 3.2/9 A18-49 rating/share) between the Philadelphia Eagles (Away) and the Pittsburgh Steelers (Home) perked up rather nicely from the week prior, growing by 1.91 million or 28% among viewers, 24% among households and 39% among adults 18-49. It led the night among the key A18-49 demo, and just narrowly missed out on tops for the night among households and viewers to CBS’s 60 Minutes.
    • Week-to-week numbers (fast nationals – New York Giants (Away) and the Baltimore Ravens (Home)):
      • Households – 4.6/8 to 5.7/10
      • Viewers – 6.84M to 8.75M
      • Adults 18-49 – 2.3/6 to 3.2/9

ABC finished in third place for the evening with a 3.3/6 household rating/share, 5.09 million viewers and a 1.7/5 rating/share among adults 18-49.

  • Last Week:
    • 3.4/6 HH Rating [#3]
    • 5.30M Viewers [#3]
    • 1.7/5 A18-49 Rating [#4]
  • ABC’s usual Sunday mix of Reality/Drama remained on par with prior outings, with the realities performing the best, as is customary when the network airs repeats of the programs.
  • 7:00 p.m.: A repeat of America’s Funniest Home Videos (3.8/7 HH rating/share, 6.55M viewers, 2.0/7 A18-49 rating/share).
  • 8:00 p.m.: A repeat of Extreme Makeover: Home Edition (4.3/7 HH rating/share, 6.60M viewers, 2.2/7 A18-49 rating/share).
  • 9:00 p.m.: A repeat of Desperate Housewives (2.8/5 HH rating/share, 4.05M viewers, 1.5/4 A18-49 rating/share).
  • 10:00 p.m.: That was followed by a repeat of Brothers & Sisters (2.3/4 HH rating/share, 3.17M viewers, 1.1/3 A18-49 rating/share).

Fox followed in fourth place for the evening with a 2.3/4 household rating/share, 3.84 million viewers and a 1.6/5 rating/share among adults 18-49.

  • Last Week:
    • 2.8/5 HH Rating [#4]
    • 4.30M Viewers [#4]
    • 2.1/6 A18-49 Rating [#t1]
  • 7:00 p.m.: A repeat of Are You Smarter Than a 5th Grader? (2.2/4 HH rating/share, 3.61M viewers, 1.4/5 A18-49 rating/share) replaced the Fox comedies ‘Til Death and King of the Hill, and had noticeable improvements upon all three main categories, but that’s more a reflection on how weak those comedies (in repeat) are than how strong ‘5th Grader’ was.
  • 8:00-10:00 p.m.: Teen Choice 2007 (2.3/4 HH rating/share, 3.96M viewers, 1.7/5 A18-49 rating/share) couldn’t match last year’s presentation (which was boosted by the “performance” of Kevin Federline). Year-to-year, it dipped by 790,000 or 17% among viewers, 23% among households and 19% among adults 18-49.
    • Year-to-year numbers (August 20, 2006):
      • Households – 3.0/5 to 2.3/4
      • Viewers – 4.75M to 3.96M
      • Adults 18-49 – 2.1/6 to 1.7/5

The CW was left then in fifth place with a 0.8/1 household rating/share, 1.14 million viewers and a 0.4/1 rating/share among adults 18-49.

  • Last Week:
    • 0.8/1 HH Rating [#5]
    • 1.12M Viewers [#5]
    • 0.4/1 A18-49 Rating [#5]
  • It was business as usual with The CW, as it programmed another low-rated and lowly viewed evening of television.
  • 7:00 p.m.: A repeat of Smallville (0.9/2 HH rating/share, 1.27M viewers, 0.5/2 A18-49 rating/share).
  • 8:00 p.m.: A repeat of 7th Heaven (0.8/1 HH rating/share, 1.12M viewers, 0.4/1 A18-49 rating/share).
  • 9:00 p.m.: A repeat of Pussycat Dolls Present: The Search for the Next Doll (0.7/1 HH rating/share, 1.03M viewers, 0.3/1 A18-49 rating/share).

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “60 Minutes” will be reported in next weeks report for Sunday, September 2, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

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